Summary
Overview
Work History
Education
Skills
Timeline
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Wesam Eid

Summary

Experienced tourism and marketing professional with a PhD in Marketing and a strong track record across Saudi Arabia, Japan, and APAC markets. Known for blending analytical expertise with strategic thinking to drive data-informed decisions, optimize performance reporting, and enhance stakeholder collaboration. Proven ability to lead regional initiatives, manage complex projects, and translate insights into impact—always with a focus on clarity, consistency, and growth.

Overview

17
17
years of professional experience

Work History

Trade Insights and Analytics Senior Manager

Saudi Tourism Authority
12.2024 - Current
  • Developed and implemented strategic initiatives that enhanced productivity and streamlined operations.
  • Developed and streamlined reporting tools and trackers to support market analysis, improve data quality, and enhance visibility for leadership decision-making.
  • Analyzed performance metrics to identify trends and recommend actionable solutions for efficiency gains.
  • Facilitated training sessions on best practices, enhancing team capabilities and operational effectiveness.
  • Led data-driven performance tracking and reporting across APAC markets, ensuring accuracy, consistency, and alignment with internal KPIs.
  • Coordinated cross-functional efforts with country managers and marketing to consolidate campaign outcomes, partner contributions, and visitation impact.
  • Oversaw post-event reporting and evaluation for key trade events (e.g., sales missions, expos), ensuring strategic insights and actionable feedback.
  • Identified gaps in reporting and initiated alignment meetings to address discrepancies, driving accountability and process improvement.
  • Supported internal audit processes by validating contract performance data, flagging inactive partnerships, and recommending corrective actions.
  • Provided strategic input on risk assessments related to market disruptions (e.g., visa suspensions, geopolitical shifts) and their impact on visitation and spend.
  • Onboarded teams to new reporting formats, trackers, and reporting, fostering consistency and operational excellence.
  • Contributed to monthly and quarterly annual business reviews, showcasing regional achievements, challenges, and performance insights.
  • Improved team productivity by implementing agile methodologies, reducing project completion times and enhancing collaboration.

Market Offerings Manager, Northeast Asia

Saudi Tourism Authority
02.2024 - Current
  • Develop and implement the Department's operational plans to align with the Sector's strategic goals and key performance indicators (KPIs).
  • Manage and effectively utilize the budget for Northeast Asia's Trade Accounts Department, and provide accurate reports on progress and challenges.
  • Identify and apply strategies to enhance financial performance for STA while mitigating financial and operational risks.
  • Establish and oversee the Trade Accounts Management plan in alignment with the budget, ensuring that regional targets are met.
  • Create detailed partnership plans outlining roles, financial and non-financial investments, return on investment, targets, reporting metrics, and reporting frequency.
  • Design a closing report template for consolidating and comparing regional performance to assess effectiveness.
  • Continuously assess and enhance operations to advance the regional strategy, aiming for greater return on investment (ROI) and operational efficiency.
  • Execute projects to implement the regional business plan.
  • Develop a partnership requirement matrix to support and align with the business plan.
  • Identify partnership opportunities and assess the appropriate scale for each partnership, determining whether it should be managed at the regional or country level.
  • Determine necessary trade support activities such as training, education, and familiarization (FAM) trips.
  • Build and manage relationships with key tourism industry stakeholders and experience providers to meet tourism targets.
  • Monitor Northeast Asia Trade Accounts activities to ensure compliance with established policies and procedures.
  • Inspire team members and identify opportunities for continuous improvement in systems and processes, considering best practices, changes in the business environment, cost reduction, and productivity enhancement.
  • Develop and maintain strong relationships with external stakeholders, including government entities and consultants, to support STA's objectives.

Marketing Assistant Professor

Business Breakthrough University - Bond University Australia - Graduate School of Business
07.2019 - Current
  • Co-teach courses in Marketing.
  • Lead discussions on current business trends, theories, and applications for Japanese and international students.
  • Provide feedback on writing drafts and methodological frameworks.
  • Conduct research in the business field to enhance the capabilities of business professionals and companies.
  • Present at academic conferences and create conference publications.
  • Support colleagues in improving university subjects and curriculum.
  • Attend academic and administrative committees of the university.
  • Develop lesson plans and coursework, assign and evaluate projects, and create exams for the course.

Tourist & Market Insights Manager, APAC

Saudi Tourism Authority
07.2022 - 01.2024
  • Managed Experience activities to ensure alignment with the section's mandate, delivered on short and mid-term strategic objectives, and identified improvement opportunities, all within set KPIs, agreed budgets, and adopted policies and procedures.
  • Served as the central point for addressing all research requirements for stakeholders, working closely with them to understand their research needs, urgency, and success/failure parameters of research outputs.
  • Contributed to the design and implementation of the Sector's strategy and roadmap by providing function-specific inputs.
  • Established and implemented the Section's operational plans to support the Sector's overall strategic plan and KPIs.
  • Collaborated with market research agencies to conduct market and consumer research efficiently, including research planning, questionnaire design, fieldwork monitoring, analysis, and reporting.
  • Executed primary and secondary research using data from providers and external publications to generate key findings that addressed business questions.
  • Motivated subordinates and contributed to identifying opportunities for continuous improvement in systems and processes, considering best practices, changes in the business environment, cost reduction, and productivity enhancement.

Design Lead

Taurus
03.2022 - 07.2022
  • Assisted with the launch of the ENOWA brand, a subsidiary of NEOM.
  • Contributed to the launch of Rereign's first Hydrogen Innovation and Development Center as part of the ENOWA brand introduction.
  • Led the creative aspects of projects and supported the business development team with creative input, client meetings, presentations, and proposal writing.
  • Worked closely with development teams to ensure the implementation of design specifications.
  • Effectively communicated research findings, conceptual ideas, detailed designs, and design rationale both verbally and visually.

Marketing Manager

Scrub N
03.2021 - 02.2022
  • Increased brand sales compared to previous years.
  • Achieved a 2% increase in sales in 2021 compared to 2020.
  • Created successful marketing campaigns that met the company's KPIs.
  • Developed and designed strategies and marketing plans for the company.
  • Managed Scrub 'N social media accounts and created content for these platforms.
  • Presented ideas for new campaigns.
  • Identified areas for improvement in brand image, resulting in increased sales and customer loyalty.
  • Participated in product development and packaging design.
  • Conducted market research to promote the brand within its niche market.
  • Managed the marketing team, including a graphic designer, marketing assistant, and customer service specialist.
  • Monitored current campaigns, ensuring staff met deadlines and completed necessary tasks.
  • Designed and launched the Scrub N e-commerce website to enhance user experience.
  • Conducted sales and product knowledge seminars.
  • Coordinated with the sales team and other departments to develop effective strategies.
  • Evaluated key metrics affecting the brand's website traffic, sales, and target audience.
  • Monitored and analyzed competitive activity and market trends.
  • Launched new branches in Al-Khobar, Jeddah, and Riyadh.

Market Research Analyst

Mitsubishi Corporation Service Office
02.2020 - 04.2021
  • Contributed to the launch of the new Isuzu D-Max (pick-up truck) in the Middle Eastern market.
  • Designed an SEO strategy for dealers' websites.
  • Collected and analyzed data on automotive consumers, competitors, and the marketplace, consolidating this information into actionable reports and presentations.
  • Provided competitive analysis on various automotive companies' market offerings, identifying trends, pricing, business models, sales, and operational methods.
  • Conducted market research to promote the Isuzu brand and diesel engines in the Saudi market.
  • Acted as the liaison between Saudi dealers and Isuzu manufacturers in Thailand and India.
  • Participated in the digital marketing activities of Isuzu Arabia.
  • Analyzed digital data to make key recommendations for website optimization.
  • Coordinated with dealers' sales teams to create marketing campaigns for the Isuzu brand.
  • Monitored key online marketing metrics to assess campaign success.
  • Held monthly meetings with dealers to update orders and inventory for the upcoming months.
  • Conducted sales and product knowledge seminars.
  • Communicated with current and potential fleet customers to negotiate deals.
  • Met with Isuzu dealers to discuss product improvements and other issues.
  • Arranged incentive trips for loyal Isuzu customers.
  • Identified and recommended business opportunities to the task force team.
  • Traveled and coordinated between Middle Eastern countries and the main office in Tokyo.

Lecturer

Doshisha University - Institute of Liberal Arts Marketing
09.2018 - 03.2019
  • Prepared materials to introduce students to basic theories and concepts related to marketing and consumer behavior in both international and domestic markets.
  • Led lectures and activities exploring how marketing is constructed and perceived differently across international and Japanese markets.
  • Advised and guided students in preparing and creating marketing reports and proposals.
  • Assessed case study assignments, papers, and examinations, where students developed marketing plans for their products and strategies to promote them in different markets.
  • Developed lesson plans and coursework, assigned and evaluated projects, and created exams for the course.
  • Provided detailed instruction in marketing strategies.
  • Specialized in delivering engaging lectures that interacted with students and presented the required course materials and subject matter.

Marketing Internship

Chuo Electric Works Ltd.
12.2013 - 12.2013
  • Conducted extensive research on competitive companies within the same field and explored potential new markets.
  • Developed personalized plans and programs to enhance a tailored approach within the work environment.

Unit Assistant

King Abdelaziz National Guard Hospital - Business Center
09.2008 - 09.2009
  • Planned administrative and office support activities for the clinic.
  • Resolved administrative problems and inquiries.
  • Handled requests for information and data.
  • Verified patients' insurance.
  • Provided quality customer service to patients.
  • Handled billing and bookkeeping.
  • Delegated tasks between the clinics.

Administrative Assistant

Fawaz Al Hokair Fashion Retail
03.2008 - 08.2008
  • Recruited and trained staff.
  • Identified achievable goals for the team.
  • Supervised, motivated, and monitored team performance at the stores.
  • Applied effective methods of recruiting, screening, interviewing, and hiring top employees for the company.
  • Maintained detailed documentation of the company's mystery shopper's data.
  • Data analysis of the mystery shoppers' inputs on the stores.
  • Communicated new policies and matters regarding the mystery shoppers' team.

Education

Ph.D. - Marketing

Kwansei Gakuin University
Hyogo, Japan
09-2018

MBA - Business Administration And Management

Kwansei Gakuin University
Hyogo, Japan
03-2014

Bachelor of Arts - English Literature

Princess Noura Bint Abdul Rahman University.
Riyadh, Saudi Arabia
07-2007

Skills

  • Strategic planning
  • Cross-functional collaboration
  • Operations management
  • Cross-functional team coordination
  • Data-driven decision making
  • Data analytics
  • Organizational improvement
  • Market analysis
  • Reporting management
  • Warehousing functions
  • Database development
  • Business performance management
  • Teamwork and collaboration
  • Problem-solving
  • Decision-making

Timeline

Trade Insights and Analytics Senior Manager

Saudi Tourism Authority
12.2024 - Current

Market Offerings Manager, Northeast Asia

Saudi Tourism Authority
02.2024 - Current

Tourist & Market Insights Manager, APAC

Saudi Tourism Authority
07.2022 - 01.2024

Design Lead

Taurus
03.2022 - 07.2022

Marketing Manager

Scrub N
03.2021 - 02.2022

Market Research Analyst

Mitsubishi Corporation Service Office
02.2020 - 04.2021

Marketing Assistant Professor

Business Breakthrough University - Bond University Australia - Graduate School of Business
07.2019 - Current

Lecturer

Doshisha University - Institute of Liberal Arts Marketing
09.2018 - 03.2019

Marketing Internship

Chuo Electric Works Ltd.
12.2013 - 12.2013

Unit Assistant

King Abdelaziz National Guard Hospital - Business Center
09.2008 - 09.2009

Administrative Assistant

Fawaz Al Hokair Fashion Retail
03.2008 - 08.2008

Ph.D. - Marketing

Kwansei Gakuin University

MBA - Business Administration And Management

Kwansei Gakuin University

Bachelor of Arts - English Literature

Princess Noura Bint Abdul Rahman University.

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