Yanal Alhusein
Trade & Marketing
Jeddah, KSA
Summary
Highly accomplished and results-driven brand marketing and trade professional with over 8 years of experience in developing and implementing comprehensive marketing strategies. Adept at overseeing all aspects of brand positioning, trade channel development, and marketing campaigns to drive brand recognition, customer engagement, and revenue growth.
Overview
8
8
years of professional experience
Work History
MEC Brand Deployment Executive
British American Tobacco
03.2022 - Current
- Developed and implemented brand guidelines for a new product line, ensuring consistency in messaging, visual identity, and tone across all marketing materials.
- Oversaw the implementation of a repositioning strategy for a struggling brand, conducting market analysis, revamping product offerings, and launching targeted marketing campaigns, leading to a 25% increase in market share within six months.
- Work with Trade Marketing in preparation of engagement programs and cycle plan activities to ensure brand strategies and objectives are effectively executed and evaluated at field level.
- Collaborated with external agencies to develop and execute a comprehensive brand activation campaign, including experiential marketing events, influencer partnerships, and social media contests, resulting in a 40% increase in brand awareness among the target demographic.
- Managed the expansion of the new categories brands into MEC markets, conducting market research, adapting marketing strategies to local preferences, and overseeing the translation of all marketing collaterals, leading to a 30% increase in sales revenue.
Trade Marketing Representative
British American Tobacco
10.2019 - 02.2022
- Developed and executed trade marketing campaigns to support product launches and drive sales growth in the assigned market segment.
- Conducted market research and analysis to identify customer needs, market trends, and competitor activities, and used this information to develop targeted expansion plan which resulted in 20% increase product availability and 15% in sales.
- Managing contracts and expanding product availability and visibility across Key Accounts.
- Managed and monitored the trade marketing budget, ensuring that resources were allocated effectively and efficiently.
- Trained and coached the sales team on trade marketing strategies and techniques, providing them with the tools and knowledge they needed to effectively promote and sell products.
Marketing and Promotion Specialist
Ministry of Youth and Sports
02.2018 - 10.2019
- Developing and executing marketing plans for sports events, such as tournaments, championships, and games.
- Creating promotional campaigns to increase ticket sales and attendance at sports events.
- Developing branding strategies for sports teams and athletes to enhance their marketability and fan engagement.
- Utilizing social media platforms to engage with sports fans and promote sports-related products and services.
- Collaborating with sponsors and partners to create mutually beneficial marketing initiatives.
Marketing Executive
Bahrain International Circuit
06.2016 - 10.2017
- Plan and implement marketing campaigns to promote upcoming races, events, and activities at the circuit. This may include advertising, partnerships, social media promotions, email marketing, and more.
- Identify key target audiences, understand their preferences and behaviors, and develop marketing strategies to engage and attract them to the circuit.
- Create and oversee the design and production of promotional materials such as brochures, flyers, posters, banners, and other branded materials.
- Work closely with sponsors and partners to develop mutually beneficial marketing campaigns and promotional activities that increase brand exposure for both the circuit and its sponsors/partners.
Education
Bachelor of Science - Marketing Management And Research
Bahrain Polytechnic
Bahrain 09.2011 - 2016.03
Timeline
MEC Brand Deployment Executive
British American Tobacco
03.2022 - Current
Trade Marketing Representative
British American Tobacco
10.2019 - 02.2022
Marketing and Promotion Specialist
Ministry of Youth and Sports
02.2018 - 10.2019
Marketing Executive
Bahrain International Circuit
06.2016 - 10.2017
Bachelor of Science - Marketing Management And Research
Bahrain Polytechnic
09.2011 - 2016.03
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