Yahya Abdulrahman Alissa

Initiated and continue to develop a marketing technology platform designed to support small businesses and agencies with campaign automation and AI-powered tools.

• Built and refined the core product structure, user flows, and automation logic
• Conducted market research, brand positioning, and MVP planning
• Applied self-taught experience in digital marketing, SaaS development, and AI integrations
• Project remains in progress, with ongoing development focused on long-term usability and market fit

Developed and managed a personal investment portfolio exceeding 8 figures SAR, with a focus on long-term performance, disciplined risk control, and structured reinvestment.

• Conducted in-depth quantitative and qualitative analysis across multiple sectors within the Saudi equity market
• Focused on identifying undervalued opportunities with strong recovery potential and long-term value
• Independently tracked, evaluated, and documented investment decisions using a self-built system of research and conviction
• Developed a keen understanding of market indicators through diligent study and analysis.
• Kept abreast of global economic happenings, interpreting potential impact on markets.
• Maintained detailed records of all trades as part of compliance measures.
• Conducted comprehensive research on various stocks to assess potential value.

• Led multi-channel marketing campaigns, combining paid ads, content strategy, and social media to boost brand visibility and generate qualified leads
• Coordinated trade shows, influencer partnerships, and promotional events to expand brand reach and drive customer engagement
• Analyzed consumer behaviour, market trends, and campaign performance to inform data-driven strategy adjustments and increase ROI
• Improved workflow efficiency by introducing marketing automation tools, reducing costs while maintaining campaign quality
• Strengthened online presence through consistent content management and audience engagement across major platforms

• Analysed paid and organic website data to enhance Return On Investment (ROI).
• Organised marketing plans and programmes to best support business growth and development.
• Tracked ROI to better leverage marketing resources.
• Managed multi-channel platforms to support sales objectives. (Nielsen Research, Kantar household).
• Margin Probability analytics