Yamen Ahmed
Regional Sales Manager
Riyadh,Saudi Arabia
Summary
Results-driven sales and distribution expert with a proven ability to drive business growth, take ownership of initiatives, and think entrepreneurially. Skilled in developing and implementing effective short-term and long-term business plans, sales strategies, and field action plans that deliver tangible results.
Overview
22
22
years of professional experience
2
2
Languages
Work History
General Sales Manager
Nefertari
2021.06 - 2025.07
- Develop and implement comprehensive sales strategies to expand the customer base and achieve company revenue targets.
- Recruit, train, motivate, and mentor sales staff to maximize productivity, setting individual and team performance goals.
- Oversee negotiations with clients, vendors, and partners to secure profitable contracts, manage pricing, and ensure compliance with company policies.
- Monitor sales metrics, prepare revenue forecasts, manage budgets, and analyze profitability to identify areas for improvement.
- Monitor market trends, competitor activity, and identify new business opportunities to maintain a competitive advantage.
- Optimizing processes for maximum productivity, overseeing daily activities, and managing resources.
- Managing budgets, tracking profit and loss (P&L), and analyzing financial reports to ensure profitability.
- Ensuring adherence to legal, safety, and regulatory guidelines while mitigating potential risks.
- Building relationships with vendors, partners, and clients.
Regional Sales Manager
Energizer Holding FMCG + Henkel UK Jeyes
2012.09 - 2018.05
- Executed Annual Business Plan to optimize product mix and maximize P&L performance, achieving 34% segment growth.
- Delivered revenue growth by providing analytics, reports, and insights that identified risks and opportunities.
- Led and motivated a high-performing sales team by setting clear KPIs, objectives, and accountability measures.
- Monitored competitor activities and market trends to generate intelligence for strategic decision-making.
- Partnered with Nielsen and other research firms to guide pricing, trade marketing, and distribution strategies.
- Directed sales operations, budgets, P&L, ROI, GTM, and NPD for sales units and related departments.
Country Sales Manager
Energizer Holding FMCG
2008.01 - 2012.09
- Designed and implemented sales strategy that boosted distributor IMS and accelerated the sales cycle by 36%.
- Launched go-to-market strategy with optimized journey plans, improving sales force efficiency by 30%.
- Maximized ROI on trade investments by managing contracts, visibility agreements, and product launches.
- Reduced fixed costs by 14% through renegotiation of shelf rentals, rebates, and visibility contracts.
- Strengthened key account, wholesale, retail, B2B, and B2C relationships through a custom CRM framework.
- Expanded market share by creating joint venture plans with key accounts and strategic partners.
Sales Supervisor
Energizer Holding FMCG
2006.07 - 2008.01
- Supervised sales activities across trade channels, tenders, and government contracts.
- Analyzed sales data, reports, and forecasts to support supply chain, logistics, and marketing functions.
- Mentored and coached team members, providing training and development support.
Sales Supervisor
Orbit and Show Time Network
2005.05 - 2006.07
- Surpassed daily, monthly, and annual sales targets by monitoring performance and implementing improvements.
- Directed and motivated a 12-member team to maximize sales transactions.
Sales Supervisor
Americana Foods
2003.12 - 2005.05
- Supervised sales operations to ensure team members consistently achieved targets and budgets.
Education
International Diploma - Business Administration & Management
01.2012
College Diploma - Marketing
01.2012
Bachelor’s Degree - Tourism and Hotels
01.2001
Skills
Critical Thinking & Problem Solving
Standard Merchandising & Planogram
Leadership & Influence
Customer Service Excellence
Business Core Competencies
Supervising Others
Marketing 30
Effective Communication
Global Competition Awareness
Sales & Key Account Management
Negotiation Skills
Product Range Selling
Leadership
Initiative
Collaboration
FMCG Distribution
Trade Channels
Team Building
Key Account Management
Customer Focus
Negotiation
Sales Analytics
Sales Campaigns
Adaptability
Problem Solving
Growth Mindset
Prospecting
Conflict Management
CRM
Go-to-market
Strategic Communication
Distribution & Partner Management
Territory Management
Forecasting & Reporting
Accomplishments
- Generated $5.1M peak annual sales for Energizer and $1.6M for Banana Boat in Kuwait
- Captured 58% market share for Energizer (Kuwait, FY18, AC Nielsen) and boosted Eveready brand share from 18% to 42%
- Increased Key Account channel share from 47% to 69% and achieved 96%distribution rate
- Reduced sales operation costs by introducing a variable rent model and cutting rebate rates from 35% to 21%
Kpis
- Achieved volume, value, and category targets.
- Controlled overdue accounts.
- Reduced costs.
- Built strong customer relationships.
- Expanded effective coverage.
- Executed marketing campaigns.
- Increased market share (numerical & weighted).
- Met annual budget goals.
- Secured NPD listings.
- Collected payments on time.
- Improved process efficiency.
- Met receivables targets.
- Reduced sales returns and damages.
- Managed distributors and partners.
Personal Information
Driving License: Saudi Arabia Driving License, Kuwait Driving License
Timeline
General Sales Manager - Nefertari
2021.06 - 2025.07
Regional Sales Manager - Energizer Holding FMCG + Henkel UK Jeyes
2012.09 - 2018.05
Country Sales Manager - Energizer Holding FMCG
2008.01 - 2012.09
Sales Supervisor - Energizer Holding FMCG
2006.07 - 2008.01
Sales Supervisor - Orbit and Show Time Network
2005.05 - 2006.07
Sales Supervisor - Americana Foods
2003.12 - 2005.05
University of Cambridge - International Diploma, Business Administration & Management
American University of Kuwait - College Diploma, Marketing
Helwan University - Bachelor’s Degree, Tourism and Hotels