Yasmin Adel Mahdy

help the general public understand public relations and how to use these skills, and for those in the industry who need to explain their jobs to their grandparents, the occasional stranger, and friends, here are Five Things Everyone Should Know about Public Relations,

At its core, public relations is about influencing, engaging and building a relationship with key stakeholders across numerous platforms in order to shape and frame the public perception of an organization. Public relations also encompasses the following:

• Anticipating, analyzing and interpreting public opinion, attitudes and issues that might have an, impact, for good or ill, on operations and plans of organization.
• Protecting reputation of an, organization.
• Researching, conducting and evaluating, on continuing basis, programs of action and communications to achieve informed public understanding necessary to success of organization’s aims. These may include marketing; financial; fundraising; employee, community or government relations; and other programs.
• Planning and implementing the, organization’s efforts to influence or change public policy.
• Setting objectives, planning, budgeting, recruiting and training staff, developing facilities — in short, managing resources needed to perform all of the. above.

• Attended training courses to build understanding of processes, techniques and industry.

• Shadowed senior team members to learn all related jobs and tasks.
• Filled out timesheets and paperwork according to identified requirements.

• Participated in on-the-job training, working closely with supervisors and coworkers and asking appropriate questions.
• Collaborated with team members to achieve target results
• Learned new skills and applied to daily tasks to improve efficiency and productivity
• Managed team of employees, overseeing hiring, training and professional growth of employees
• Used critical thinking to break down problems, evaluate solutions and make decisions
• Actively listened to customers, handled concerns quickly and escalated major issues to supervisor
• Resolved conflicts and negotiated mutually beneficial agreements between parties
• Successfully maintained clean, valid driver's license and access to reliable transportation