Yasser Behairi
Sales Manager
Riyadh,Central Region
Summary
Area Sales Manager with 24+ years of experience in management capacity and strong competitive sales drive, adaptability and perseverance. Well-honed listening skills and problem-solving attitude to uncover needs and overcome objections to close sales and achieve goals within multiple assigned territories. Successfully motivates and develops sales teams in results-driven and customer-focused environments with positive attitude towards achievement.
Dedicated management professional possessing knowledge of the sales cycle process, negotiating deals with clients, increasing client bases and leading teams throughout the sales process.
Overview
28
28
years of professional experience
2
2
Languages
Work History
Area Sales Manager
Samir Trading And Marketing Co.
7 2011 - Current
- Expanded market share through effective prospecting, lead generation, and negotiation skills.
- Built high-performance sales team through diligent recruitment of top talent, strategic allocation of resources, and effective performance management.
- Delivered engaging presentations at Medical events, effectively promoting company products and services to potential clients.
- Launched new products successfully within assigned territory by executing well-designed launch plans tailored specifically for each product line.
- Ensured full compliance with all relevant laws regulations and company policies pertaining to Area Sales Managers responsibilities throughout tenure at company.
- Provided exceptional customer service to existing clients through regular communication and prompt resolution of issues or concerns raised by them ( product marketing , selection , quoting , ordering , delivery , installation and training , maximise usage by clients ) .
- Streamlined internal processes by working closely with cross-functional teams such as operations, logistics, and finance departments to ensure smooth transactions for customers.
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction ( NUPCO, KFSHRC, KFMC, ARAMCO , KKUH).
- Accompanied sales reps in field for ride-alongs to teach, observe and work one-on-one.
- Hired, mentored and motivated sales professionals to service customer accounts and target metrics.
- Collaborated with clients and distributors to create and promote new products.
- Helped team stay productive and focused on higher-value tasks to improve sales efficiency.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
- Introduced new products to meet customer demand and increase profits.
- Formulated tactics and strategies to target new potential customers within prioritized markets.
- Evaluated costs against expected market price points and set structures to achieve profit targets.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Increased sales volume and expanded product line to new Hospitals, Medical Cities and Private sector.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Increased profit margins by effectively controlling budget and overhead and optimizing Analyzers turns.
- Managed accounts for GPPRR and leasing projects to improve existing relationships and grow share of business.
- Built relationships with customers and community to establish long-term business growth.
- Organized promotional events and interacted with community to increase sales volume.
- Launched new products successfully within assigned territory by executing well-designed launch plans tailored specifically for each product line
Area Sales Manager
Samir Trading And Marketing Co.
2005.03 - 2011.06
- Introduced Ortho Clinical Diagnostics CL to Aramco Health Services, Al Mana General Hospitals, Al Mouwasat Hospital, KFMMC , Royal Commission , Sceco Medical Services, Dammam port Medical Services.
- Implemented innovative strategies to increase product visibility within assigned territory while maintaining professional brand image.
- Expanded market share through effective prospecting, lead generation, and negotiation skills.
- Built high-performance sales team through diligent recruitment of top talent, strategic allocation of resources, and effective performance management.
- Optimized inventory management through accurate forecasting of product demand based on historical data analysis combined with current market trends information.
Area Sales Supervisor
Samir Photographic Supplies Co
1999.12 - 2005.02
- Supervised Sales activities in Eastern Region.
- Optimized pricing structures based on market analyses while maintaining profitability margins
- Established key partnerships with local businesses, leading to mutually beneficial collaborations and increased sales leads
- Analyzed market trends and competitor activity to identify new business opportunities within area
- Negotiated contracts with clients, ensuring profitable agreements that met both parties'' needs
- Reviewed daily metrics of account executives to evaluate strengths and weaknesses
- Directed sales support staff in administrative tasks to help sales reps close deals
- Led sales region to increase sales and boost team morale
Sales Representative
Samir Photographic Supplies Co
1999.05 - 1999.11
- Represented company in Western Region.
- Generated additional sales opportunities with upselling and cross-selling techniques
- Expanded customer base through cold calling, networking, and relationship building
- Answered customer questions about products and services, helped locate merchandise, and promoted key items
Product Specialist
Attiah Medico
1996.03 - 1999.04
- Specialized in product knowledge and sales.
- Enhanced product performance by conducting thorough market research and competitor analysis.
- IVF Product Line , ENT Product Line , Hospital Furnitarure
Education
Bachelor of Vetrinary Medicine - Vetrinary Medicine
Zagazig University
Zagazig ,Egypt 1994.03 - 1994.03
Skills
GPPRR , Leasing Contract Review
Sales team supervision
New Business Development( Business Plan, Market Study , Market Strategy)
Bid Request Management( BD, Price analysis)
Price Structuring
References Available
True
Professional Attributes
- Result-driven mindset
- Employee development
- Strong Communication & Interpersonal Skills
Transferable Iqama
True
Personal Information
Nationality: Sudanese
Training
- Tecan Sales Training Switzerland
- EMEA distributor Strasbourg France
- Fully Automated Blood Grouping System Training Strasbourg France
- Vitros 3600 Immunoassay System Training Course Strasbourg France
- Vitros ECiQ immunodiagnostics Strasbourg France
- The Art of Negotiation, Influencing, Communication & Conflict resolution - Riyadh SA
- Leadership Development Program (KIATA) Riyadh SA
- Process Solutions International
- Leading Bold Change
- Immunohematology & Virology Courses - Belgium
- Blood Screening Virology Training- Belgium
- Hematology Analyzers - Montpellier France
- Ortho Clinical Diagnostics Products - Riyadh SA
Timeline
Area Sales Manager
Samir Trading And Marketing Co.
2005.03 - 2011.06
Area Sales Supervisor
Samir Photographic Supplies Co
1999.12 - 2005.02
Sales Representative
Samir Photographic Supplies Co
1999.05 - 1999.11
Product Specialist
Attiah Medico
1996.03 - 1999.04
Bachelor of Vetrinary Medicine - Vetrinary Medicine
Zagazig University
1994.03 - 1994.03
Area Sales Manager
Samir Trading And Marketing Co.
7 2011 - Current
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