Yazed Abu Salem
Partnerships Manager
Riyadh
Summary
Dynamic Partnerships Manager & Business Developer with 7+ years of experience driving GTM growth for multi-billion dollar scale-ups such as Otter and Deliverect. Generated 2 million SAR in annual recurring revenue within a year. Expertise in business development, sales, and e-commerce, with a passion for building strong, lasting partnerships in the food tech industry. Innovative problem-solver committed to achieving strategic goals and delivering exceptional value.
Overview
9
9
years of professional experience
3
3
Languages
Work History
Growth Partnerships Manager
Deliverect
3 2023 - Current
- Directly contributed to 2+ Million ARR since joining
- Contributed to 1 million riyals of recurring revenue within 6 months
- Manage team of 5 account executives and SDR's
- Develop and manage channel sales pipeline
- Conduct quarterly business reviews with strategic partners
- Develop annual partner account objectives
- Handle range of partner accounts ranging from Point of Sale companies to Online Delivery Aggregators , 3PL companies, Direct to Consumer online ordering channels
- Created multiple reseller and referral partnerships
- Manage resellers and referral partners
- Coordinate with multiple departments such as Marketing, Product, Account Management and Tech to achieve company objectives
- Contributed to opening new verticals for Deliverect in Retail and Grocery by scoping out new partnerships and building business cases with strategic accounts
- Consistently overachieved targets by 200% on average since joining
Channel Sales Associate
Otter
02.2022 - 02.2023
- Created 17 new partnerships with Delivery channels, 3PL Companies and Point-of-Sales
- Successfully handed commerical objections in API contract negotiations
- Negotiated API License fees with senior stakeholders (CXO's)
- Exceeded API Sales targets and EMEA regional records
- Improved business processes with onboarding and support team to increase productivity and align channel sales department with organization.
- Assessed, clarified and validated partner needs to nurture relationships and achieve success.
- Developed solutions with partners to aid in winning new business.
- Managed potential channel conflict by fostering excellent communication and strict adherence to channel rules of engagement with direct sales teams.
- Stakeholders included CXO'S, directors, founders.
Business Development Representative
Foodics
02.2021 - 02.2022
- Networked among local business and community organizations to develop leads and generate business.
- Prospected over 1 million SAR in qualified leads over course of a year
- Help secure over quarter of 1 million SAR in new business
- Maintained updated records in CRM to meet requirements of sales team
- Used CRM to handle current portfolio and prospective leads.
- Overcame objections using friendly, persuasive strategies.
- Explained product prices and packages as well as answered questions and addressed concerns of customers.
- Contacted businesses via cold or warm calling to offer services relevant to industries or niches.
- Negotiated contracts and closed sales with new and existing clients..
Customer Experience Representative
CCC - Saudi Tourism Authority
11.2019 - 01.2021
- Answered constant flow of customer calls
- Recommended VisitSaudi campaigns and packages to customers, thoroughly explaining details.
- Provided primary customer support to internal and external customers in fast-paced environment.
- Offered advice and assistance to customers, paying attention to special needs or wants.
- Educated customers on promotions to enhance sales.
- Entered customer interaction details in Microsoft 365 Dynamics CRM to track requests, document problems and record solutions offered.
Co-Owner
Al Shoola Store
09.2019 - 03.2023
- Developed business from scratch
- Conducted research on competitors, emerging trends within industry and capitalized on finds to develop creative ways to sell products traditionally sold via physical retail outlets via online store
- Fostered new business with prospective wholesale clients via cold calling and door to door sales tactics, at times involving domestic travel
- Experimented with different business optimization techniques like implementing cloud-based accounting and delivery route optimization apps such as QuickBooks & Circuit, respectively
- Generally managed and oversaw all aspects of business including operations, hiring & outsourcing, warehouse management, import & customs clearance, and product distribution
- Set up & managed marketing strategies which involved utilizing paid advertising platforms such as Google Ads
Executive Secretary
Al Arrab Contracting Company
11.2015 - 11.2016
- Formal Executive Secretary program
- Learned variety of administrative, technical and communication sciences including in-depth MS office training
Education
Double Bachelors - Business Administration And Media Studies
Monash University
Kuala Lumpur, Malaysia 04.2001 -
Foundation Year - Science Track
King Saud University
Riyadh, Saudi Arabia 04.2001 -
Skills
Business development
Business networking
Sales funnel development
Business development and planning
Public speaking
Sales expertise
Cold Calling
Strategic partnerships
Project manager supervision
Revenue growth
Channel growth tracking
Timeline
Channel Sales Associate
Otter
02.2022 - 02.2023
Business Development Representative
Foodics
02.2021 - 02.2022
Customer Experience Representative
CCC - Saudi Tourism Authority
11.2019 - 01.2021
Co-Owner
Al Shoola Store
09.2019 - 03.2023
Executive Secretary
Al Arrab Contracting Company
11.2015 - 11.2016
Double Bachelors - Business Administration And Media Studies
Monash University
04.2001 -
Foundation Year - Science Track
King Saud University
04.2001 -
Growth Partnerships Manager
Deliverect
3 2023 - Current
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