Summary
Overview
Work history
Education
Skills
Additional Information
Honors & awards
Orgnazations
Languages
Timeline
Generic
YOUSEF SHAYA

YOUSEF SHAYA

JEDDAH 23241 – 4586,Saudi Arabia

Summary

Accomplished professional with expertise in operations and project management, consistently meeting goals and targets. Demonstrates strong leadership in team building, staff training, and development, alongside a robust background in quality assurance and knowledge of quality systems. Skilled in business development and strategy, with proven abilities in operational budget forecasting, revenue growth, and achieving financial goals. Adept at cross-functional team management and fostering business relationships through networking and consensus building. Excellent presenter and speaker with established connections to government leadership and public decision-makers.

Results-driven with knack for transforming underperforming stores into profitable ventures. Enhanced customer satisfaction and streamlined operations, leading to significant improvements in sales and staff morale. Skilled in building cohesive teams, fostering innovation, and driving growth through strategic planning and execution.

Relentless professional equipped with outstanding leadership, problem-solving, and planning abilities. Drives orgnazation success by overseeing team activities and daily operations. Dedicated to delivering maximum profits and offering top-notch services.

Overview

19
19
years of professional experience

Work history

Head of Retail Strategy Office & COE (SGM)

Abdul latif Jameel Motors
Jeddah
05.2024 - Current
  • Nominated by HR Corporate VP, senior leadership, and the shareholders' office to lead required organizational changes for Retail Operations, which is required by TOYOTA to align the philosophy of Akio Toyoda that became an essential pillar of TOYOTA's strategy.
  • Started by creating a joint strategy (Hoshin) between Abdul Latif Jameel (ALJ) and Toyota Motor Corporation (TMC) to transform local operations towards the global strategy of TMC
  • Implemented change management strategies to increase operational resilience and cope with fluctuating supply chain demand.
  • Managed and contributed to strategic projects utilizing problem-solving frameworks. Oversaw the progress of multiple key strategic projects.
  • Directed operational excellence team (experts) to identify current SOPs and work with operational team on all levels to create new SPOs and improve (Kaizen) existing ones, which will eventually be reflected in quality. This involves changing policies related to incentives, procedures, and functional responsibilities.
  • Senior consultant to Retail Managing Director and CEO on retail operations and the required organizational change to drive more change and growth.
  • Secured process improvements for increased quality, compliance, and efficiency. Documenting the processes and standardizing the SOP. Requested to roll out best activities in (BIT) to entire retail chain organization, which requires more dedication and delicate consensus with stakeholders. Reporting directly to MD and CEO.
  • Identified issues, developed hypotheses, and communicated insights and recommendations to key decision-makers.
  • Aligned departmental goals, processes, and resource allocation with organizational strategy. Identified commercially viable opportunities and scoped business relevance.
  • Managed work on short-term opportunities while organizing long-term strategic planning.
  • Identified initiatives not meeting targets and worked with executing teams to find solutions. Motivated team members by providing mentoring and development opportunities.
  • Identified opportunities to secure new revenue streams for increased profitability. Advocated for improvements through transformational value-based leadership.
  • Delivered impressive business growth while creating cost-effective solutions to meet the required budget. Oversaw budget governance to achieve cost reduction targets.
  • Oversaw monthly P&L for fully accountable and recoverable costs.
  • Drove continuous improvement and innovation in collaboration with the management team.
  • Evaluated staff performance to pinpoint areas needing improvement.
  • Handled customer complaints professionally, ensuring a high customer retention rate.
  • Maintained up-to-date knowledge of market trends, ensuring competitiveness within the industry.
  • Streamlined operations processes, resulting in improved efficiency.

Head of BIT Retail Operations (SGM)

Abdul Latif Jameel Motors
Jeddah, Saudi Arabia
02.2022 - 04.2024


  • In charge of the regional operations, representing over 33% of the entire Retail Operation and its excellence.
  • I was in charge of financial Income (P&L) and Financial planning. I managed all financial aspects of operations, including budget preparation.
  • Drive needed changes with delicate alignment of different stakeholders internally and externally, with dedication to quality.
    Remarkable execution of planned actions on time with close monitoring (Obeya/control room) at different levels of the organization.
  • Implementing Just In Time (JIT) with (Heijunka) concept in downstream logistics (last mile in supply chain) for new vehicle sales operations, which is considered tremendously difficult due to its complexity with external parties like different government offices and banks. Also, the high demand for (market product value) makes the mission beautifully challenging.
  • Developed programs and workshops tailored for (BIT Operations) and executed them based on sequential courses of action to ensure required outcomes were met and ensure mindset had changed toward company strategy. Kept nudging, recognizing, and awarding top performers by systemic evaluation and awarding policy.


  • Owned S&OP process by planning demand, supply, and logistics in line with organizational strategy.
  • Improving customer experience at each touchpoint of the customer journey by utilizing the (Yamazumi) chart (time and motion study). Introducing new ways of net-promoting scores (NPS) to measure customer sentiment and improve gaps. Conducting audit sessions regularly and documenting approved SOPs to roll them out to other operations.
  • Remarkable results were recognized by TOYOTA Motor Corporations (TMC) and as a result, ALJ was awarded (The Gold Award for best SGA 2022) and (BIT Role Model for 2023) among Middle East, Central Asia, and Oceania distributors.
  • Achieved significant increase in Gross Sales of 30% in 2022 compared to 2021. And 34% in 2023 compared to 2022.
  • Such great achievement was result of many factors on top of them (TMC's know-how) of increasing productivity (TPS), Toyota's way of problem-solving, and cost efficiency (lean logistics). Secondly, building strong consensus (Nemawashi) with internal and external stakeholders. Lastly, being an inspiring leader with absolute humbleness, conducting site visits (Genchi Genbutsu) into operations continuously to support, motivate, recognize, and take immediate actions.
  • Overseeing daily operations of new vehicle sales and after-sales operations of 449 employees within BIT Operations.
    Using Mentoring and Coaching approaches to transfer knowledge and skills to ensure sustainability and growth.
  • Maintained good relations with key decision-makers in automotive industry, the Ministry of Commerce, and the Ministry of Energy. Being an active participant in the Ministry of Energy's initiatives towards renewable and clean energy. Represented ALJ-MH in the Signing ceremony of memorandums of understanding in the field of hydrogen uses in Feb 2022 with MOE.
  • Represented ALJ in the launch of ENOWA (Green Hydrogen) project in NEOM. Closed deal to supply NEOM with Electric Material Handling Equipment (Lithium Batteries) and worked to supply Fuel Cell Vehicles (Forklift and Mirai) for the project.
    Oversaw lease negotiations, rent reviews, and tenancy occupations for the locations.
  • Led and mentored 6 direct reports for successful project delivery.
    Created productive collaboration and communication with all levels of senior leadership.
  • Built productive working relationships to inspire and guide personnel at multiple business levels.
  • Reduced costs and improved operations by analyzing processes and customer feedback.
  • Cultivated a culture of continuous improvement, clearly outlining objectives and ideal processes.
  • Secured process improvements for increased quality, compliance, and efficiency.

Head of Marketing & Supply Chain (GM)

Abdul Latif Jameel Industrial Equipment
Jeddah
02.2020 - 03.2022
  • Directing ALJIE's Supply Chain Operations starting from forecasting demand, negotiating with international suppliers (Toyota and others), procurement, overseeing transportation process, and overcoming challenges especially contemporary global crises (post-pandemic) of clogged ports and widespread shortages of containers. Led business planning, developed market strategy, and established direct procurement of new products from international vendors.
  • Leading warehouse management, planning, and distributing to retail centers, created SOPs according to TOYOTA best practices to assure smooth flow in pipelines from factory order to production, receiving, storing, picking, and dispatching.
  • Leading sales strategy, pricing, marketing tools, and communications. Initiated policy to increase market coverage and activities to monitor it. Creating, implementing, and sustaining competitiveness strategy to acquire/maintain key customers. Gained market share of 4.61 % in sales performance in 2021.
  • Initiated and led new program "TOYOTA LEAN LOGISTICS PROGRAM" (TLLP) for all ALJIE operations (Warehouses, Retail Centers, and workshops), which produced greater efficiencies in overall productivity and was recognized by TOYOTA Corporate. Overseeing program progress by regular reporting done by TLLP promoters in all centers and having monthly calls with TOYOTA to report/consult such activities. As result, ALJIE was selected by TOYOTA Industries Corporation (TIC) as best distributor for TLLP activities in 2020. Worked to extend this program to key customers with customized program that is designed specially to obtain and maintain stronger relationships with them.
  • Leading risk management and planning its strategies to mitigate all types of risks. Permanent member of risk committee for ALJIE and leading Business Continuity Management activities for ALJIE. Worked directly with management, MD, CFO, and CLO to brainstorm, discuss strategy, and mitigate operational, compliance, and financial issues.
  • Creating budget for Marketing department and 4 Sales/Retail centers.
  • Supervised four direct functional managers, and four center managers in multi-level operation.
  • Spearheaded development and rapid implementation of Oracle "sunrise2" system for ALJIE which is replacement of legacy system (in-house). Supported top-level decision-making and strategy planning, forging productive relationships with top leaders and serving as key advocate for various operational issues. Set project timelines and kept teams on task to complete milestones according to schedule.
  • Maintained stock levels, identified material shortages, and monitored inventory to meet order delivery requirements.
  • Monitored and analyzed freight and carrier management performance against set goals.
  • Drove Key Performance Indicators (KPIs) and continuous improvements throughout logistics and supplier operations.
  • Oversaw multiple supply chain functions to facilitate business operations, including warehouse and logistics management.
  • Leveraged effective supply chain planning systems to improve demand, sales, and operations planning processes for distribution network.
  • Selected appropriate volume and mix for demand and supply to achieve market objectives.
  • Assessed performance of external vendor supply chains while handling internal logistics.
  • Championed standard manufacturing system procedures and processes to maintain safe and compliant working environment in ALJ.
  • ALJIE received President Award BRONZE from TOYOTA Material Handling International as recognition for its initiatives and accomplishments.

TOYOTA Lean Logistics Program (TLLP) Consultant

Toyota Motor Corporation
Nagoya, Japan
02.2018 - 02.2020
  • Extensive focus on Toyota's lean logistics Program “Which is transforming TOYOTA Production System to practical business practices for any business operations that includes retailing business”.
  • Working with highly experienced and senior consultants and providing training for others (distributors)
  • Advising on implementing Toyota Lean Logistics for Global Distributors and customers by site surveying their operations worldwide and Identifying areas for improvement to minimize cost, eliminate waste, increase operation productivity, and efficiency, and prepare executive proposals/presentations for their top management.
  • Accomplished 9 TLLP projects with different distributors and established strong relationship with them.
  • Developed threat and risk assessments with ranked response options.
    Analyzed logistics expenses and recommended cost-cutting measures to keep operating costs low.
  • Gathered and presented logistics data, providing detailed reports to aid future development.
  • Improved logistics productivity by analyzing current supply chain processes and recommending amendments.
  • Contributed strategic innovation to logistics projects and helped implement process improvements.

Global Key Account Manager

Toyota Motor Corporation
Nagoya, Japan
02.2019 - 01.2020
  • Managed 3 global accounts (Nestle, Michelin, Neovia) and special project "Toyota Optimization" to reduce cost and maximize operational flow by advising to implement (Heijunka lean method) to stock (one piece flow logistics) within set minimum and maximum levels to serve customers without over-extending finances.
  • Built and maintained advanced understanding of client brands to provide informed guidance and recommendations.
  • Managed global tenders, agreements, and negotiations with global Key accounts.
  • Directing delicate planning, time management, and coordination with global teams.
  • Traveling overseas frequently to manage deals and maintain close partnerships with Key Accounts.
  • Used multilingual expertise to improve communication skills resulting in positive customer feedback.
  • Recommended new way of customizing global agreements to fit and benefit distributors which was applied partially to selected global accounts.
  • Cascaded OEM's contracts with global key accounts to international markets (distributors) to maximize benefits of localizing/capitalizing these deals in their local operations and strengthening TOYOTA's global distribution channels.
  • Resolved accounts' queries through effective communication and provided step-by-step solutions with delicate communication with cross-functional teams and cross-organizational teams (US, Europe, and Asia).
  • Gained very rich and wide global perspective with extensive exposure to different industries.
  • Coordinated productive day-to-day account activities to ensure clients remained informed of updates and changes.
  • Negotiated buying conditions and sales contracts to secure lucrative deals.
  • Compare supplier risks to make balanced, strategic purchasing choices.
  • Leveraged strong working knowledge of products and systems within different industries (FMCG, Bottling, Food, 3PL).
  • Analyzed consumer data to predict future purchasing trends for informed decision-making.
  • Planned logistical operations for safe transportation, storage, and sale of goods.
  • Monitored competitor activities, responding creatively to maintain relevancy and competitive edge.

Logistics, Procurement & Distribution Consultant

Abdulatif Jameel Corporate
TOKYO, Japan
02.2018 - 01.2020
  • Applied advanced negotiation skills to discuss contracts, policies, and deadlines with suppliers and vendors.
  • Overseeing company's/country’s regional supply chain end-to-end structure across planning, sourcing, production, and delivery.
  • Led proposal preparation, negotiation, and administration of distributor agreement contracts.
  • Employed knowledge of global economics and marketing to devise pricing strategies and channels.
  • Leveraged effective supply chain planning systems to improve demand, sales, and operations planning processes for distribution network.
  • Secured significant cost savings in areas of supplies, services, and capital requirements when optimizing resource management.
  • Enforced high standards of product quality, trade compliance, and warehousing for timely delivery.
  • Collaborated with internal teams to improve outputs to meet demand and supply requirements, achieving inventory targets for finished goods.
  • Selected appropriate volume and mix for demand and supply to achieve production objectives.
  • Implemented change management strategies to increase operational resilience and cope with fluctuating supply chain demand.
  • Drove Key Performance Indicators (KPIs)s to reduce stock level and continuous improvements throughout logistics and supplier operations.
  • Directed regional distribution network from purchasing through to reverse logistics and trade compliance.
  • Seek strategy alignment of ALJ and TMC on maximizing value chain business opportunities.
  • Member of mid-term sales strategy creation and business development planning.

Sales Promotions Expert (Special Project)

Toyota Motor Corporation
Nagoya, Japan
02.2018 - 01.2019
  • Was hand-selected to work in Toyota corporation for development of online sales promotions and tools.
  • Created and executed successful and innovative digital marketing campaigns across different social media, directly increasing sales by 4.5%.
  • Worked on global projects for digital marketing and renovating global websites.
  • Leading global projects for sales promotions (Digital Solutions).
  • Defined business strategies and roadmaps to drive performance across sales, promotions, and marketing departments.
  • Generated ideas and concepts for paid ad content, monitoring spending against performance for continued profit improvements.
  • Supported front-line sales teams with well-coordinated mobile applications.
  • Allocated teams, materials, and calendar space for individual projects.
  • Customized promotional and digital strategies to meet needs of different global distributors and aligned with corporate strategy.

Marketing and Business Development Manager

Abdul Latif Jameel
Jeddah
07.2015 - 01.2018
  • Managed corporate marketing and communications functions
  • Directed brand management, PR, media relations, corporate positioning, product launches, advertising, and sales forecast.
  • Initiated and Led strategic partnership with global brand to establish new business with (Godrej).
  • Influenced key decision-making and established trust with stakeholders.
  • Introduced operational lease and rental of Material Handling Solutions and succeeded in launching new business line which increased revenue by 9.3%.
  • Launched new product lines (BT warehouse equipment) with strong retail and marketing strategy which increased BU sales revenues by 34%.
  • Generated leads to bring in new client revenue and improve bottom-line profitability.
  • Initiated and implemented project of digitalizing B2B sales operations (360 customer experience).
  • Developed and established training center for Forklift Operators with OSHA and managed to collaborate with government entities to license trainers.
  • Consistently exceeded revenue targets through new strategy penetration and development.
  • Collaborated with cross-company departments, developing new strategies to capitalize on emerging customer trends.
  • Coached team to build client relationships and exceed sales targets.
  • Produced business plans to maximize growth and minimize costs.
  • Briefed board of directors regarding market insights, developing trends and techniques.
  • Maintained agile, responsible organization with sustained revenue growth by monitoring industry forecasts, honing budgets, and adjusting marketing strategies.
  • Served as official representative of organization to public groups and government agencies.

Operations Acting Manager

Abdul latif Jameel
Jeddah
07.2014 - 01.2015
  • Developing marketing plans, and marketing strategies to launch new products and introducing them to markets.
  • Established new communication channels with initiatives for sales development, operations training center, and sales skills contests
  • Managing business risks and controlling budget.
  • Managed and optimised product and service life-cycles.
  • Evaluated challenging developments and provided methodical solutions.
  • Developed professional relationships with business partners, shareholders and authorities to establish trust, rapport and reliability.
  • Researched best practices and trends to stay abreast with developments.
  • Delivered speeches at events and conferences to build brand awareness.
  • Drafted and submitted reports during board meetings.
  • Oversaw performance of frontline representatives and provided counsel for improvement.
  • Maintained organisational compliance with applicable legislation and regulations.
  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Certified company met relevant legal and regulatory requirements.
  • Presided over events and conferences to represent company.
  • Monitored budget to meet sales and revenue targets.
  • Maintained agile, responsible organisation with sustained revenue growth by monitoring industry forecasts, honing budgets and adjusting marketing strategies.
  • Identified and resolved operational issues impacting productivity, performance or profitability.

Management Trainee Program

Abdul Latif Jameel
Jeddah, 02
07.2013 - 07.2014
  • Was offered to be enrolled in special leadership program by ALJ that was of additional value and complementary to the leadership journey. Being through two different programs to develop future potential leaders has impacted leadership skills tremendously. Having enough experience to lead in any industry.
  • Worked cross-functional and gained skills, knowledge, and experience working across various departments and different operations (procurement, sales, communications, after-sales, logistics, finance, and main warehouse).
  • Implemented marketing activities (Content creation, brand enhancement, communications, publicity).
  • Sought to understand daily processes and goals of each department.
  • Assisted with day-to-day operations and completed assigned management tasks.
  • Participated in management meetings, workshops, and other learning opportunities.
  • Developed professional relationships with colleagues and managers to aid communication and consistency.
  • Liaised with managers, supervisors, and other senior staff, communicating clearly and concisely.
  • Monitored and evaluated performance, actioning insights to drive KPIs, regulatory compliance, and service quality.
  • Learned about conflict resolution and shadowed management completing disciplinary hearings.
  • Created and gave presentations on various topics to senior management.

Sales And Marketing Specialist

(Global Commercial Leadership Program) General Electric - GE
Riyadh
01.2011 - 06.2013
  • Had great experience working in one of the most successful conglomerates and multinational corporations with talented and skilled professionals.
  • Enjoyed world-class training focusing on innovations (Breaking Through) and leadership.
  • Researched client base to understand customer needs and requirements.
  • Set up and manned booths at trade shows to demonstrate quality and use of products.
  • Collaborated with marketing and other professionals to coordinate marketing efforts.
  • Worked with Global Corporate HR to Acquire Saudi talents in 4 career expos.
  • Enrolled in the Global Commercial Leadership Program for future business leaders.
  • Used lead-generation techniques to identify best client prospects.
    Scheduled appointments and meetings with clients and customers to discuss requirements and solutions.

Co-founder

Attar - Y
West Region, Saudi Arabia
05.2006 - 08.2012
  • Co-founder of retail store for cosmetics, skincare, and perfumes.
  • Managed all financial aspects of operations, including budget preparation and P&L management.
  • Managed to increase revenue income through marketing campaigns during peak seasons which contributes 60% to business revenues.
  • Managed to select best store managers and built strong team.
    It was success and led to chain of 3 more stores.
  • Grew annual revenue by 100% within 2 years whilst increasing operating margin by 35%.
  • Supervised store managers' staff and monitored workflow to maintain competence and productivity.
  • Estimated developments to calculate risks and define growth.
  • Evaluated financial statements to weigh business performance and opportunities for growth.

Education

Professional & Executive Development Program - Strategic Planning & Implementation Sustainment

HARVARD
Cambridge, Massachusetts
12.2024 - 12.2024

Executive Education - Financial Accounting

HARVARD Business School
Online
10.2021

Bachelor of Science - Marketing Science

King Fahd University of Petroleum & Minerals
Dahran
2011

Skills

  • Consistently meet goals and targets
  • Operations and Project Management
  • Cross-functional team management
  • Leadership, team building, staff training and development
  • Business development and Strategy
  • Analysis, reporting, and presentation skills
  • Quality assurance background and knowledge Of Quality Systems
  • Operational budget forecasting, revenue Growth, and Financial Goals
  • Business relationships, networking, and consensus building
  • Excellent presenter and speaker
  • Excellent relationship with government leadership and public decision-makers

Additional Information

  • Certified International Change Manager

International Academy of Business and Financial Managemen

  • Certified in Logistics, Transportation, and Distribution (CLTD)

APICS Supply Chain Council

  • Certified risk management champion

Institute of Risk Management

  • Certified Project Management Professional (PMP)

Project Management Institute

  • Certified Toyota Best Practices Mentorship (TBP)

TOYOTA Manufacturing Corporation

  • Certified Inspiring Leader Program (ILP)

TOYOTA Manufacturing Corporation

Honors & awards

Recognition Certificate (TOYOTA Industries Corporations).

3 X Recognition Awards of high achievement (ALJ Management).


Orgnazations

  • Distributors Management Development Program for Middle East and Central Asia - Member
  • Association of Senior International Project Managers Association of Senior International Project Managers - Member
  • International Academy of Business and Financial Management - Member

Languages

Arabic
Native
English
Advanced
Japanese
Beginner

Timeline

Professional & Executive Development Program - Strategic Planning & Implementation Sustainment

HARVARD
12.2024 - 12.2024

Head of Retail Strategy Office & COE (SGM)

Abdul latif Jameel Motors
05.2024 - Current

Head of BIT Retail Operations (SGM)

Abdul Latif Jameel Motors
02.2022 - 04.2024

Head of Marketing & Supply Chain (GM)

Abdul Latif Jameel Industrial Equipment
02.2020 - 03.2022

Global Key Account Manager

Toyota Motor Corporation
02.2019 - 01.2020

Logistics, Procurement & Distribution Consultant

Abdulatif Jameel Corporate
02.2018 - 01.2020

TOYOTA Lean Logistics Program (TLLP) Consultant

Toyota Motor Corporation
02.2018 - 02.2020

Sales Promotions Expert (Special Project)

Toyota Motor Corporation
02.2018 - 01.2019

Marketing and Business Development Manager

Abdul Latif Jameel
07.2015 - 01.2018

Operations Acting Manager

Abdul latif Jameel
07.2014 - 01.2015

Management Trainee Program

Abdul Latif Jameel
07.2013 - 07.2014

Sales And Marketing Specialist

(Global Commercial Leadership Program) General Electric - GE
01.2011 - 06.2013

Co-founder

Attar - Y
05.2006 - 08.2012

Executive Education - Financial Accounting

HARVARD Business School

Bachelor of Science - Marketing Science

King Fahd University of Petroleum & Minerals

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YOUSEF SHAYA