Youssef Jawa

Responsibilities & Achievements:

• Managed Meat, Seafood, Vegetables, and Fruits Frozen Categories' Strategy, Equity, Performance, Innovations, 3rd party agencies, and everything needed to grow and excel
• Handled monthly Marketing Department Spending to ensure our annual spending plan is properly and efficiently utilized with end of year savings.
• Financially Evaluated Promos, Campaigns, and New products to prioritize and evaluate ROI and Increase Revenue.
• Worked with multi functional team on Quality, Sales, Availability & Visibility, Liquidation, Supply & Demand, and new product launches.
• Mentored junior team members in best practices for category management & analysis, contributing to their professional growth.

• Managing TV and digital equity campaign launch and production
• Briefing and managing 3rd party agencies.
• Reporting monthly business performance and ensuring targets are regularly met
• collaborating with cross functional teams to ensure that our plans are intact (trade, supply, demand, finance, CM etc…)

Responsibilities & Achievements:

• Monthly market visits to understand the market and insure flawless In-store implementations
• identifying growth opportunities when related to product quality, packaging, price, and suppliers.
• Leading corporate level initiatives

Responsibilities:

- Managed clients in cosmetics, fashion, grooming, and education.

- Growing startup businesses' social presence, leads, and sales

- Digital audit and health check

- Facebook Ads and other media buying

- Website management through 3rd party platforms (Shopify, Salla, wix etc... )

- Google Analytics

- Website API integrations ( Zapier, SMS, mailchimp etc...)

- Influencer Assessment & UTM tracking

- Collaborate with creatives to create Ad content

- SEO & SEM

- Campaign and performance reporting

Achievements:

- Gained 5k followers in 1 month

- Reached a max of 8x ROAS on a campaign

- Increased client's engagement and reach

Responsibilities:

- Customer and instructor relationship

- Social media management

- Digital marketing and advertising

- Graphic design and illustration

- Brainstorming and problem solving

- market research and competitor analysis

Achievements:

- Increased fanbase by 3k in less than 3 months

- Helped arrange a design competition with Albaik

- Appeared as a team member in SBC's Television Interview

- maintained a professional and friendly worker-employer relationship

Responsibilities:

- Creating Brand Identity

- Creating Custom Products (t-shirts, phone cases, packaging etc...)

- Photo Editing and illustration

- Customer Relationship Management

Achievements:

- Awarded a Saudi TV interview

- Maintained good customer relationship

- Worked on projects with Rubaiyat, UBT, and Al Rabea tea