Summary
Overview
Work History
Education
Skills
Certification
Interests
Timeline
Generic

Youssef Jawa

Associate Brand Manager | Marketing
Alshati- Jeddah, Saudi Arabia

Summary

A passionate Associate Brand Manager with plenty of FMCG experience, and a bachelors degree in marketing from Alfaisal University. Possess a strong and certified track in Digital Marketing, Design, and illustration. Looking forward to work at a continiously evolving company with a positive, creative, and diverse mindset to leverage and grow both interpersonal and job related abilities



Overview

5
5
years of professional experience
12
12
years of post-secondary education
8
8
Certifications
2
2
Languages

Work History

Associate Brand Manager

Sunbulah
12.2022 - Current

Responsibilities & Achievements:

  • Managed Meat, Seafood, Vegetables, and Fruits Frozen Categories' Strategy, Equity, Performance, Innovations, 3rd party agencies, and everything needed to grow and excel
  • Handled monthly Marketing Department Spending to ensure our annual spending plan is properly and efficiently utilized with end of year savings.
  • Financially Evaluated Promos, Campaigns, and New products to prioritize and evaluate ROI and Increase Revenue.
  • Worked with multi functional team on Quality, Sales, Availability & Visibility, Liquidation, Supply & Demand, and new product launches.
  • Mentored junior team members in best practices for category management & analysis, contributing to their professional growth.

<p>Brand Executive </p> <p></p>

Goody
07.2020 - 11.2022
  • Managing TV and digital equity campaign launch and production
  • Briefing and managing 3rd party agencies.
  • Reporting monthly business performance and ensuring targets are regularly met
  • collaborating with cross functional teams to ensure that our plans are intact (trade, supply, demand, finance, CM etc…)

Responsibilities & Achievements:

  • Monthly market visits to understand the market and insure flawless In-store implementations
  • identifying growth opportunities when related to product quality, packaging, price, and suppliers.
  • Leading corporate level initiatives

<p>Digital Marketing (Freelancing)</p> <p></p>

03.2021

Responsibilities:

- Managed clients in cosmetics, fashion, grooming, and education.

- Growing startup businesses' social presence, leads, and sales

- Digital audit and health check

- Facebook Ads and other media buying

- Website management through 3rd party platforms (Shopify, Salla, wix etc... )

- Google Analytics

- Website API integrations ( Zapier, SMS, mailchimp etc...)

- Influencer Assessment & UTM tracking

- Collaborate with creatives to create Ad content

- SEO & SEM

- Campaign and performance reporting

Achievements:

- Gained 5k followers in 1 month

- Reached a max of 8x ROAS on a campaign

- Increased client's engagement and reach

Marketing Intern (COOP)

Workshop X
05.2019 - 08.2019

Responsibilities:

- Customer and instructor relationship

- Social media management

- Digital marketing and advertising

- Graphic design and illustration

- Brainstorming and problem solving

- market research and competitor analysis

Achievements:

- Increased fanbase by 3k in less than 3 months

- Helped arrange a design competition with Albaik

- Appeared as a team member in SBC's Television Interview

- maintained a professional and friendly worker-employer relationship

<p>Freelance Designer</p> <p></p>

YJ Designs
05.2013

Responsibilities:

- Creating Brand Identity

- Creating Custom Products (t-shirts, phone cases, packaging etc...)

- Photo Editing and illustration

- Customer Relationship Management

Achievements:

- Awarded a Saudi TV interview

- Maintained good customer relationship

- Worked on projects with Rubaiyat, UBT, and Al Rabea tea

Education

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AlFaisal College of Business, Riyadh/Jeddah, Saudi Arabia. Bachelors in Marketing, 2019
01.2017 - 04.2020

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American University of Sharjah, Sharjah, UAE. Computer Engineering Major
09.2015 - 04.2017

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King Faisal Schools, Riyadh, Saudi Arabia. International Baccalaureate Diploma
09.2008 - 05.2015

Skills

    Creativity and Innovation (Brainstorming, Problem solving, Imagination) - Excellent

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Certification

Completed 150 Hours of Community Service

Interests

Timeline

Associate Brand Manager

Sunbulah
12.2022 - Current

Mini MBA in Marketing

12-2021

<p>Digital Marketing (Freelancing)</p> <p></p>

03.2021

Business Model for Startups

11-2020

<p>Brand Executive </p> <p></p>

Goody
07.2020 - 11.2022

Facebook Certified Digital Marketing Associate 

03-2020

Adobe illustrator Essentials (Adobe Certified )

03-2020

Growth Velocity Academy (In Progress)

03-2020

Marketing Intern (COOP)

Workshop X
05.2019 - 08.2019

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AlFaisal College of Business, Riyadh/Jeddah, Saudi Arabia. Bachelors in Marketing, 2019
01.2017 - 04.2020

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American University of Sharjah, Sharjah, UAE. Computer Engineering Major
09.2015 - 04.2017

Completed 150 Hours of Community Service

05-2015

Oxford Study Courses (IB Preparation)

07-2013

Awarded Best Student Personal Project

05-2013

<p>Freelance Designer</p> <p></p>

YJ Designs
05.2013

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King Faisal Schools, Riyadh, Saudi Arabia. International Baccalaureate Diploma
09.2008 - 05.2015
Youssef JawaAssociate Brand Manager | Marketing