Accomplished professional with extensive expertise in retail marketing, sales techniques, and relationship management. Proven track record in business development, leveraging Excel proficiency and Salesforce CRM to drive product lifecycle management and market analysis. Adept at social media advertising and marketing, utilising data visualisation tools and Google Analytics for effective product positioning and customer retention. Skilled in budget control, project management tools, cross-functional leadership, crisis communication, and brand development. Committed to enhancing organisational growth through strategic initiatives and innovative solutions.