YOUSUF JAFRI
Jeddah,Saudi Arabia
Summary
Results-driven professional with expertise in media campaign execution, campaign planning, and digital strategy development. Demonstrates strong proficiency in client communication, project management, and digital marketing, complemented by a solid foundation in traditional media planning and tools such as eTAM and Genesis as well as Xplan (IPSOS). Adept at delivering impactful campaigns that align with business objectives while fostering collaborative client relationships. Committed to leveraging skills to drive innovative marketing strategies and achieve measurable success.
Overview
8
8
years of professional experience
Work History
Integrated Media Manager
Starcom KSA
Jeddah, Saudi Arabia
08.2023 - Current
- Executed innovative ad campaigns for optimal consumer response.
- Boosted brand visibility by implementing strategic TV & Digital campaigns.
- Constructed detailed reports on campaign performance; utilized data to refine future initiatives.
- Balanced tight budgets whilst ensuring maximum impact from every advertisement campaign launched.
- Developed digital marketing strategies for increased audience engagement.
- Streamlined internal communications processes for improved efficiency in team collaborations.
- Devised client media plans to meet customer and business targets.
- Prepared and presented campaign proposals to clients for approval.
- Successfully completed People's Meter Super User training with MRC
Manager Planning & Account Lead (TV & Digital)
Starcom Pakistan
Karachi, Pakistan
06.2022 - 08.2023
- Responsible for managing SC Pakistan's portfolio comprising of 16 clients including Mondelez International
- My responsibilities include team management, P&L, Resource Management, devising strategies, innovations
Media Planner - Hybrid (Unilever)
Mindshare Pakistan
Karachi, Pakistan
12.2020 - 05.2022
- Worked as Lead Planner (Hybrid) for the Foods & Beverages Category for the Unilever Portfolio managing both conventional and digital media
Client Services Manager
Digitz Digitas
Karachi, Pakistan
03.2018 - 12.2020
- Worked as the Digital Lead for Tetra Pak Greater Middle East & Africa and Toyota Pakistan (Indus Motor Company)
- Successfully bagged Dragon of Asia's Black Dragon for Toyota Pakistan's campaign, Conquer the Wild
Social Media Manager
Digitz Digitas
Karachi, Pakistan
11.2016 - 02.2018
Education
Bachelor of Science - Advertising
Iqra University
Karachi /2012 - /2018
Summit Educational System
Karachi2011
Skills
- Media campaign execution
- Campaign planning
- Digital strategy development
- Client communication
- Project Management
- Digital marketing
- Traditional Media Planning
- Planning with eTAM & Genesis
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Interests
HOBBIES
, Reading
Writing
Volunteering
Traveling
Languages
English
Fluent
Urdu
Fluent
Affiliations
- Reading, writing, traveling
Accomplishments
Won two awards for best marketing discipline in Dragons of Asia for Toyota and Best Digital campaign for Mondelez in Pakistan Digital Awards.
Timeline
Integrated Media Manager
Starcom KSA
08.2023 - Current
Manager Planning & Account Lead (TV & Digital)
Starcom Pakistan
06.2022 - 08.2023
Media Planner - Hybrid (Unilever)
Mindshare Pakistan
12.2020 - 05.2022
Client Services Manager
Digitz Digitas
03.2018 - 12.2020
Social Media Manager
Digitz Digitas
11.2016 - 02.2018
Bachelor of Science - Advertising
Iqra University
/2012 - /2018
Summit Educational System
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