YU PAN
RIYADH
Summary
Results-oriented leader with rich career history in product marketing. Proven ability to direct explosive sales growth, successful new product launches and innovative client acquisition strategies. Experienced in overseeing small teams to secure impressive customer-focused metrics.
Overview
5
5
years of professional experience
6
6
years of post-secondary education
Work history
MENA marketing manager
KOSMART CO., LIMITED
HongKong, China
04.2023 - Current
- Employed strategic digital marketing tactics to increase online sales. Digging our more potential seed users and KOL to shootout for the products.
- Prepared and presented online sales reports to demonstrate annual growth.
- Led management and strategic development for online retail presence.
- Maintained high feedback ratings through enhanced customer service.
- Researched and developed multi-platform integrators to boost online income.
- Communicated and coordinated pricing changes to web and customer service teams for implementation.
- Identified and implemented new initiatives to grow income generation.
Saudi Business Developer
Asia Innovations Group
Beijing, China
01.2022 - 03.2023
- Reviewed feeds and recordings to identify equipment problems impacting quality.
- Adjusted video feeds to improve quality and correct errors.
- Edited and uploaded footage to digital environments, websites and social media platforms.
- help agencies and streamers to increase their monthly revenue
Trend operating manager
Beeto
RIYADH, 沙特阿拉伯
07.2021 - 12.2021
- Responsible for pan-entertainment categories, digging out Influencers, celebrities and talents from Social media platforms, maintaining and cultivating entertainment seed users;
- supporting top entertainment resources, planning promotion activities for entertainment KOL; participating in the planning of trending live broadcast activities, being responsible for live broadcast viewing, revenue and other indicators, improving the scale and quality of content, and driving consumption on the site;
- Responsible for the construction and optimization of the notification system, through regular data analysis, improve personalized notification, participate in the construction of the trend classification system and process optimization; cooperate with the local team, and be responsible for the compilation of Arabic copywriting.
News editor& media operating manager
CGTN Arabic Channel
Beijing, China
01.2019 - 06.2021
- Responsible for translating Chinese Arabic news, post-production of the news audio and video, sort out the news materials, and cooperating with the director to broadcast the news live. Besides, participating in the reform of the new media matrix of Arabic channel, participate in the video planning, creating, packaging and post-production.
- Responsible for managing our channel’s Wechat official account, overseas social media operation, products launch and data analysis of short videos, and currently operate Facebook CGTN Arabic account with 15 million fans. Proficient in video, image, film and television software such as Final Cut, Photoshop and After Effects.
Education
bachelor of linguistics - Arabic Language and Culture
NingXia University
Ningxia, China 09.2012 - 06.2016
master of translation and Interpretation - Arabic translation and Interpretation
Shanghai International Studies University
Shanghai, China 09.2016 - 03.2019
Skills
- Adobe CS6 knowledge
- Audio/visual editing
- Website optimisation
- Adobe Photoshop CC
- Photoshoot production
Languages
English
Advanced
Arabic
Fluent
Chinese (Mandarin)
Native
Timeline
MENA marketing manager
KOSMART CO., LIMITED
04.2023 - Current
Saudi Business Developer
Asia Innovations Group
01.2022 - 03.2023
Trend operating manager
Beeto
07.2021 - 12.2021
News editor& media operating manager
CGTN Arabic Channel
01.2019 - 06.2021
master of translation and Interpretation - Arabic translation and Interpretation
Shanghai International Studies University
09.2016 - 03.2019
bachelor of linguistics - Arabic Language and Culture
NingXia University
09.2012 - 06.2016
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