Strategic FP&A leader with over 15 years of experience in multinational organizations across MENA and Asia, driving budgeting, forecasting, investment evaluation, and cost optimization for portfolios exceeding $7.2B. Delivered $780M in value through Omantel–Zain synergy projects, drove $674M+ in cost savings, and led initiatives resulting in 9.2% YoY EBITDA growth. Trusted Advisor to C-suite with deep expertise in financial modelling, digital transformation, and governance.
Architected a group-wide FP&A framework, enabling high-impact decision-making across 13 subsidiaries and supporting over $7.2B value generation across MENA.
Led quarterly and annual Board Business Review across MENA, facilitating to derive ROI > 8% across the investments.
Developed and monitored a $3.6B annual budget with
Identified $623M in untapped revenue across ICT, fintech, and cloud through competitive benchmarking.
Led investment evaluations: $50M data canter, $680M Zain–Omantel wholesale synergies, 40% ROI from national smart meter rollout.
Collaborated with Arthur D. Little on ZOI JV (Zain-Omantel International), creating $780M value through operational synergies and facilitated 95% accuracy in startup valuations and investment risk mitigation.
· Established corporate governance in coordination with internal Audit across the group increasing financial transparency by 30%.
· Enabled consistent KPI achievement across 13 subsidiaries by aligning FP&A processes with OpCos, group accounting, and strategy teams.
Directed PKR 6 billion budgeting and rolling forecasting cycles with
Oversaw financial reporting and cost control, achieving 100% IFRS compliance and reducing reporting time by 35% through refining accrual process.
Developed activity-based costing profitability models for segment, region, and cell site, driving PKR 823M bottom-line growth—PKR 580M from segment realignment, infrastructure share, vendor renegotiations, and commission policy overhaul.
Evaluated CapEx and product investments for SME partnerships and marketing campaigns, developing product/segment P&L models that drove EBITDA growth of 16.3% in FY 2012 and 8.4% in FY 2013 through targeted pre/post-launch insights.
Partnered with AT Kearney on global competitive benchmarking projects and achieved PKR 1.2B in cost savings via network Opex optimization, automating business processes, and marketing efficiency.
Managed procure to pay process.
Led the Zain–Omantel wholesale synergy initiative, delivering $680M in value creation, 11.6% sustainable revenue growth, and a 5.3% EBITDA uplift through strategic integration of wholesale operations and international traffic consolidation.
Implemented a new business operating model that drove 16.3% YoY revenue growth and improved EBITDA by 9.2% through optimized asset utilization and enhanced sales channel effectiveness.
Directed a global cost benchmarking initiative, resulting in $674M+ in savings through function consolidation, vendor renegotiations, advertising efficiency, and outsourcing CRM and network monitoring functions.
Led the digital transformation of FP&A, sales, and marketing by deploying app-based communication tools and automated sales challans , streamlining financial reporting and improving turnaround times.
Executed an activity-based costing (ABC) framework, enabling 15% YoY bottom-line growth by optimizing product mix, applying cost discipline on energy and promotional spend, and restructuring the billing mechanism.
BI – DWH BO 11i, Hyperion, Siebel - CRM, Fin Oracle, AP & GL Module|