Zahid Zafar
Linden Park, Adelaide
Summary
Dynamic Design and Communication Specialist with a proven track record at World Trade Center Dubai, excelling in digital media management and event coordination. Expert in crafting compelling content and graphics, enhancing brand visibility and engagement. Adept at strategy implementation and project management, driving successful communication initiatives that resonate with diverse audiences.
Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Design and Communication Specialist
World Trade Center Dubai
06.2021 - 08.2025
- Developed content for internal and external communications aligning with organizational goals.
- Assisted in crafting graphics design, Animations, newsletters, social media posts to enhance brand engagement and visibility.
- Supported team in organizing events, ensuring effective communication across all stakeholders and direct dealing with the clients for design, internal events and engagement activities.
- Conducted research on industry trends to inform communication strategies and initiatives.
- Collaborated with cross-functional teams to maintain consistent messaging across platforms.
- Worked on SharePoint, Oracle and full adobe creative suite including Photoshop, InDesign, After effects and Premier to create creative templates for presentations and reports to streamline communication processes.
- Coordinated with creative and design teams to produce high-quality visuals for marketing materials.
- Developed ideas and leads for new stories according to industry trends.
Communication & Marketing Analyst
MISHAL GROUP
04.2020 - 08.2021
- Analyzed market trends to identify opportunities for product positioning and strategy development for technology and immersive experiences.
- Developed and maintained dashboards to monitor key performance indicators and track campaign effectiveness with reporting.
- Conducted competitor analysis to inform strategic marketing decisions and enhance brand positioning.
- Mentored junior analysts on best practices in data analysis and marketing research methodologies.
- Analyzed third-party data and investigated new growth opportunities.
- Increased brand awareness through targeted initiatives.
- Created business plans and project management plans to define milestones and guide account managers.
- Created customized marketing materials to increase product awareness.
Communications Specialist
Plan B Events and Advertising
10.2013 - 05.2020
- Developed and executed comprehensive communication strategies to enhance brand visibility towards events and advertising.
- Managed social media campaigns, increasing audience engagement through targeted digital content creation.
- Conducted market research to identify trends and tailor communication approaches effectively.
- Streamlined internal communication processes by implementing effective communication tools and platforms.
- Created social media content across multiple platforms according to content calendars and promotion schedules.
- Answered client queries and complaints to provide strong customer service.
- Prepared or edited organizational publications such as employee newsletters or stockholder reports for internal or external audiences.
Education
Bachelor of Arts - Arts
University of Punjab
Lahore11-2011
Graphics & Multimedia Engineering - Digital Communications And Multimedia
NICON College
Lahore05-2005
Skills
- Internal communications
- Event coordination
- Digital media management
- Marketing and research
- AI prompt generation and handling
- Strategy implementation
- Campaign development
- Graphics & Multimedia development
- Digital communications
- Project management
- Corporate communications
- Program planning
Certification
- Certificate of Appreciation - Ru'ya, Careers UAE
- Certificate of Coaching and Mentoring - VINSYS
- Certificate of Advance Negotiating Skills - HNI
- Certificate of Participation - Innovation Week UAE
Languages
English
Urdu
Punjabi
Arabic
Interests
- Graphic Design
- I enjoy sketching and drawing, which helps improve my creativity and attention to detail
- Designing and Printing 3D Models
- DIY and Home Improvement
- Watching Movies and TV Shows
- Digital Art and Animation
- Sustainable Tech Innovations
- Artificial Intelligence (AI) and Machine Learning
- Sustainability and cutting down carbon emissions
Timeline
Design and Communication Specialist
World Trade Center Dubai
06.2021 - 08.2025
Communication & Marketing Analyst
MISHAL GROUP
04.2020 - 08.2021
Communications Specialist
Plan B Events and Advertising
10.2013 - 05.2020
Bachelor of Arts - Arts
University of Punjab
Graphics & Multimedia Engineering - Digital Communications And Multimedia
NICON College
Similar Profiles
Shirin AshrafShirin Ashraf
Manager Events at Dubai World Trade CenterManager Events at Dubai World Trade Center
Hrushikesh Kumar DunaboyinaHrushikesh Kumar Dunaboyina
Waiter at Dubai World Trade centerWaiter at Dubai World Trade center
MARIA CRISTINA HARESCOMARIA CRISTINA HARESCO
Leasing Administrator at Dubai World Trade CenterLeasing Administrator at Dubai World Trade Center
Abdi MohamudAbdi Mohamud
Retail Worker at CheapasChipsRetail Worker at CheapasChips
Sargio EddyantoSargio Eddyanto
Dispatch (Palletising) at Inghams EnterprisesDispatch (Palletising) at Inghams Enterprises