Hi, I’m
Zaid Amasheh
Marketing & Corporate Communications Manager | Brand & Communications Strategist
Riyadh,01
Summary
As a seasoned Marketing & Corporate Communications Manager, I have cultivated a robust expertise in driving brand growth and customer engagement across multiple multinational companies. My career is marked by the development and execution of marketing strategies that not only enhance brand visibility but also resonate deeply with target audiences, driving long-term brand affinity and loyalty.
My experience has provided me with a deep understanding of diverse markets and consumer behaviors, enabling me to tailor marketing efforts that resonate across different industries. I am passionate about using marketing as a powerful tool to tell compelling brand stories and create meaningful connections with customers.
Overview
11
years of professional experience
3
Certifications
Work History
McDonald's KSA (RICC)
Corporate Communications & Social Responsibility Manager
11.2023 - Current
Job overview
- Develop and implement comprehensive communication strategies to elevate brand awareness and foster deep customer affinity.
- Create and manage high-impact marketing and corporate communication campaigns that build trust and love for brand.
- Oversee all social media platforms, ensuring delivery of timely, engaging content that resonates with our audience.
- Continuously monitor social media trends, adjusting strategies to maintain dynamic and influential online presence.
- Analyze social media metrics to assess campaign performance, driving ongoing optimization and improvement.
- CSR Initiatives: Plan and execute Corporate Social Responsibility initiatives aligned with McDonald's values, strengthening our community impact.
- Community Partnerships: Foster and manage partnerships with local communities and organizations, supporting our social responsibility objectives.
- Stakeholder Communication: Effectively communicate CSR efforts to both internal and external stakeholders, ensuring transparency and engagement.
- Crisis Management: Lead crisis communication efforts, developing proactive plans to mitigate potential reputational risks.
- Budget Management: Prepare and manage annual and monthly budgets and projections, ensuring alignment with organizational goals.
- Cross-trained existing employees to maximize team agility and performance.
- Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth.
- Achieved departmental goals by developing and executing strategic plans and performance metrics.
Safwa Islamic BankAmman, Jordan
Marketing & Corporate Communications Manager
01.2022 - 11.2023
Job overview
- Led creation of comprehensive, multi-channel marketing campaigns to enhance brand presence
- Achieved Increase in digital engagement by implementing targeted digital marketing strategies
- Improved marketing ROI by setting and achieving ambitious goals based on market forecasts
- Increased social media following through revamped content marketing strategy across all platforms
- Enhanced customer satisfaction by leading moderation team to implement successful service strategies
- Generated increase in leads by analyzing market trends and formulating effective marketing strategies
- Spearheaded CSR initiatives, forming partnerships with community organizations to boost company image.
- Streamlined external messaging by collaborating with PR agencies and media partners on press releases, interviews, and events.
- Drove successful product launches with comprehensive communication strategies tailored to each target audience segment.
- Expanded social media presence by crafting engaging content that resonated with followers and encouraged sharing.
Safwa Islamic Bank
Marketing & Corporate Communications Assistant Manager
10.2019 - 01.2022
Job overview
- Launched innovative marketing campaigns across multiple media channels, enhancing brand visibility
- Increased sales by establishing marketing goals aligned with market forecasts and historical data
- Identified key market trends and competitor strategies through comprehensive research, impacting product positioning
- Optimized marketing campaigns based on analytics, in order to improve conversion rates
- Elevated company's public image by managing corporate communications initiatives, resulting in more positive media coverage
- Successfully managed CSR events, enhancing community engagement and brand reputation
- Facilitated launch of new products, contributing to market share increase.
- Delivered timely reports on communication activities, providing valuable insights for future campaigns.
- Assisted in organizing high-profile events, resulting in greater public awareness and media coverage.
- Enhanced brand visibility by executing strategic corporate communications plans and campaigns.
- Managed social media channels to maintain consistent brand voice and foster positive online presence.
Safwa Islamic Bank
Marketing & Corporate Communications Senior Officer
12.2017 - 10.2019
Job overview
- Developed and executed marketing campaigns across multiple channels, enhancing brand exposure
- Implemented digital marketing strategies, elevating engagement metrics
- Set and exceeded marketing targets by analyzing past data and market trends, increasing sales
- Crafted and executed content marketing strategy, boosting social media followers
- Oversaw social media channels, improving content engagement rates.
- Championed data-driven decision-making processes to optimize results and inform strategic planning efforts.
- Advised executive leadership on business strategy development by providing insightful analysis of industry trends, competitive landscape assessments, and risk mitigation recommendations.
- Developed and executed successful marketing campaigns for improved brand recognition and customer reach.
Cheil Worldwide
Senior Social Media Executive
07.2015 - 12.2017
Job overview
- Clients: Samsung, City Mall, Smile KSA, Damamax, Queen Rania Foundation- Jordan Commercial Bank, Seagulls
- Increased social media reach and interaction by creating engaging content plans aligned with client objectives
- Assisted in developing social media strategies, achieving higher client satisfaction and engagement
- Produced compelling content and communications materials for various social media channels, enhancing brand visibility
- Achieved growth in company's social media presence by creating, managing, and optimizing platforms
- Maintained high-quality client relations, ensuring continued business and client satisfaction
- Formulated communications and marketing strategies, boosting brand awareness and engagement.
- Conducted regular competitive analyses to identify trends and opportunities for improvement in social media strategy.
- Provided detailed reports on campaign performance, identifying key insights and recommendations for further optimization efforts.
- Boosted audience engagement with consistent, high-quality content across all platforms.
Wunderman
Social Media Community Manager
12.2014 - 07.2015
Job overview
- Client: Orange
- Managed social media communications for Orange, reaching high numbers of targeted audience across multiple channels
- Produced and distributed content for social media, enhancing brand visibility
- Grew social media presence across platforms by creating and managing engaging content
- Integrated online activities with offline marketing, increasing campaign engagement rates
- Designed and implemented effective marketing strategies, resulting in great increase in customer engagement
- Collaborated with departments to align marketing efforts, meeting strategic objectives.
- Collaborated with marketing team to create visually appealing graphics for social media campaigns, increasing click-through rates.
- Coordinated cross-functional teams to execute integrated marketing strategies that aligned with overall business objectives and increased brand awareness on social platforms.
Yahoo! Inc.
Customer Care Specialist
02.2014 - 10.2014
Job overview
- Provided support for Yahoo Customers through email, phone & chat in English & Arabic, for multiple products and markets.
- Worked with engineers & product support team to ensure resolution of issues.
- Create and maintain help content in English and Arabic.
- Support and interact with outsourced vendor organizations.
- handled sensitive and/or offensive material.
- Represent Yahoo with utmost regard for professionalism, empathy, understanding, etiquette and work ethics.
- Exhibited proactive attitude toward potential patterns/opportunities based on information provided by our customers.
- Ensured responses meet or exceed established metrics for response time, quality and customer satisfaction.
- Verified accuracy of customer account information and updated when necessary.
- Provided customers with detailed information on company products, services and materials.
Education
Applied Science UniversityAmman, Jordan
B. A, English Language Translation
01.2007 - 04.2012
Skills
Team Player
Media Relations
Event Planning
Crisis Management
Public relations
Marketing Communications
Strategic Planning
Strategic Thinking
Social Media Strategy
Brand Engagement
Strategic Communication
Communications Strategy
Research
Strategic Thinking
Adaptive Leadership
Work Under Pressure
Certification
Certified Digital Marketing Professional
Accomplishments
- Exemplary Performance at Yahoo
- Mobilizing Creativity for Charity
- "Thank You For Being Safwa" Loyalty Campaign
- Rapid Career Advancement at Safwa Bank
- Achievement in Credit Card Issuance Growth for Safwa Bank through MasterCard Campaign
Languages
Arabic, English
Native language
Arabic
Proficient
C2
English
Proficient
C2
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimePart TimeLocation Preference
On-SiteRemoteHybridImportant To Me
Career advancementWork-life balanceCompany CultureFlexible work hoursWork from home optionHealthcare benefitsPersonal development programsTeam Building / Company RetreatsPaid sick leaveTimeline
Corporate Communications & Social Responsibility Manager
McDonald's KSA (RICC)
11.2023 - Current
Marketing & Corporate Communications Manager
Safwa Islamic Bank
01.2022 - 11.2023
Marketing & Corporate Communications Assistant Manager
Safwa Islamic Bank
10.2019 - 01.2022
Marketing & Corporate Communications Senior Officer
Safwa Islamic Bank
12.2017 - 10.2019
Senior Social Media Executive
Cheil Worldwide
07.2015 - 12.2017
Social Media Community Manager
Wunderman
12.2014 - 07.2015
Customer Care Specialist
Yahoo! Inc.
02.2014 - 10.2014
Applied Science University
B. A, English Language Translation
01.2007 - 04.2012