Zaina Ayyubi
Jeddah,Saudi Arabia
Summary
Proactive professional skilled in social media management and digital content creation. Proficient in video editing apps, Canva, and basic Photoshop, with strong organizational, multitasking, and communication abilities. Experienced in interpreting metrics and executing paid social campaigns. Aims to leverage brand insights to drive innovative, trend-aligned social media strategies.
Overview
6
6
years of professional experience
12
12
years of post-secondary education
Work history
Social Media Manager
WKK
Jeddah, Mecca Region
2024.01 - 2026.03
- Strategic Growth: Promoted from Community Manager to Social Media Manager within [7 months], following proven track record of elevating brand presence and engagement.
- Portfolio Management: Leading social media strategy and execution for premier clients, including Real Estate Properties, ensuring brand consistency across multi-channel touchpoints.
- Campaign Excellence: Contributed to strategic rollout of high-profile campaigns for Hunger station, SEDCO Capital, and Cityscape, focusing on [Campaign Awareness & brand awareness].
- Cross-Functional Leadership: Collaborating with creative and account teams to translate complex business objectives into viral and value-driven social content.
- Stayed up-to-date on new digital technologies and social media best practices for continuous improvement in service delivery.
- Drove audience growth through targeted advertising campaigns across multiple platforms.
- Produced photo and video content with excellent editing skills.
- Set standards for outgoing content, producing templates and examples.
- Streamlined communication channels within the organisation resulting in increased productivity.
Creative English Copy Writer
Sliders Agency
Jeddah, Mecca Region
2022.01 - 2026.03
- English creative captions
- Professional English Copywriting (website, internal emails, press release)
- Social media Strategy
- Mobile Reel shoots
- Trendy Reel Edit
- Monthly content plans
- Creative brainstorming
- Client exposure (Bi-weekly meetings)
- Social media Community management (posting, collabs, captions Dm replies)
Social Media Exec
Sliders Agency
Jeddah, Mecca Region
2023.01 - 2024.01
- Community management
- FAQ sheet maintenance
- Scheduling social media posts
- Interactive with audiences on social platforms
- Posting interactive stories
- PR Event coverage on stories for client
- Editing Reels
- Keeping up with trends on social media
House Operation
Shine Arabia
Jeddah
2022.01 - 2022.01
- Front house management
- Administration
- Front desk help
- Coordination
- Concert
Social Media Manager
Vision Fairies
Jeddah, Mecca Region
2022.01 - 2022.01
- Content Analysis
- Social Media Community Management
- Creative Content Writing
- Content Creation
Content Coordinator
WorkshopX
Jeddah, Mecca Region
2021.01 - 2022.01
- Content and program coordinator for professional workshops
- Successfully delivered on tasks within tight deadlines.
- Increased customer satisfaction by resolving issues.
- Improved efficiency and productivity by acquiring new skills.
- Completed duties to deliver on targets with accuracy and efficiency.
- Completed customer orders with speed and accuracy.
Copywriter/Content creator Internship
POPS Marketing Agency
Jeddah
2021.03 - 2021.08
- Creative copy writing
- Social media plans
- Creative brainstorming
- Social media trends
Copywriter Internship
Konftkon startup
Jeddah, Mecca Region
2020.07 - 2021.01
- Creative copy writing
- Content plan
- Creative brainstorming
- Social media trends
- Led brainstorming sessions for innovative copy ideas, fostering team creativity.
- Maintained company style guide across all written communications ensuring a consistent voice.
- Translated complex concepts into easy-to-understand copy, enhancing user experience.
- Worked closely with PR team for coordinated media releases and announcements.
- Proofread materials before final publication, maintaining brand consistency.
- Updated website content regularly, keeping it fresh and relevant.
- Boosted social media presence with engaging articles and blog posts.
- Reviewed analytics reports to understand content performance trends over time.
Education
BBA - Marketing
Arab Open University
Jeddah 2016.01 - 2020.01
High School Diploma - BUSINESS STUDIES
International Indian School
Jeddah 2008.01 - 2016.01
Skills
- Strong organizational and time-management skills
- Capcut/Canva/Basic Photoshop
- Exceptional communication and interpersonal skills
- Ability to work independently and as part of team
- Detail-oriented and able to handle multiple tasks simultaneously
- Good with client exposure
- Bring social media trends to the table
- Brand understanding
- Metrics interpretation
- Content calendar organisation
- Paid social campaigns execution
- Canva designing
- Multitasking
- Social media scheduling tools
- Community engagement management
- IG reels
CONTENT CREATOR
I RUN MY OWN SOCIAL MEDIA ACCOUNT AND MAKE CONTENT OVER TRENDS AND INVITES
Timeline
Social Media Manager
WKK
2024.01 - 2026.03
Social Media Exec
Sliders Agency
2023.01 - 2024.01
Creative English Copy Writer
Sliders Agency
2022.01 - 2026.03
House Operation
Shine Arabia
2022.01 - 2022.01
Social Media Manager
Vision Fairies
2022.01 - 2022.01
Copywriter/Content creator Internship
POPS Marketing Agency
2021.03 - 2021.08
Content Coordinator
WorkshopX
2021.01 - 2022.01
Copywriter Internship
Konftkon startup
2020.07 - 2021.01
BBA - Marketing
Arab Open University
2016.01 - 2020.01
High School Diploma - BUSINESS STUDIES
International Indian School
2008.01 - 2016.01