Zakaria S. Obada
Riyadh,01
Summary
Dynamic and results-driven professional with a high level of leadership and project management skills. Demonstrates excellent communication and relationship-building abilities, complemented by strong planning and organizational skills. Adept at complex problem-solving and decision-making, with a keen business awareness and strong financial acumen. Committed to leveraging business intelligence skills to drive strategic initiatives and achieve organizational goals.
Overview
24
24
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work history
Chief Operational Officer
Plenty Food Company
02.2025 - 07.2025
- Company Overview: Website: https://plentyslds.my.taker.io
- Work with Stakeholders on providing the financial strategy that help to grow the company Fastly in coming two years.
- Work on R&D for new brands creation to work in parallel with the current concepts in term of expansion and company growth value.
- Build a company structure that match with the vision and expansion program, expert & solid team.
- Identify the operations gabs and solve it.
- Improve the financial statements figures (top line/ bottom line) and drive a clear plan in reducing the COGS and improving the net profit values.
- Work on standards of operations manual.
- Build the supply chain manual, and build a strategic relation with suppliers.
- Work on ERB system for supply chain cycle including the production center and branches.
- Improve the quality department system and procedures.
- Overview the daily operations and distribute the proper tasks with the operations team.
- Set the next 6 months manpower plan and strategy upon the growth needs.
- Set one year marketing strategy/ marketing Calander with proper budget planning.
- Set expansion CAPEX module (3 different business module)/
- Website: https://plentyslds.my.taker.io
General Manager
Asyaf holding company
03.2023 - 12.2024
- Company Overview: Website: asyafinvestment.com
- Overall operational and strategic success of a business unit or organization.
- The duties include overseeing daily operations, developing and implementing growth strategies, managing budgets, and leading teams.
- Are also responsible for ensuring the business meets its strategic goals by setting operational policies, managing employees, and fostering a positive work environment.
- Set a 5-years business plan in order to for implement the I.P.O company program.
- Set the budget of expansion and renovation branches.
- Build new company organization structure that match with company vision and expansion.
- Build profitable income statement formula with ideal COGS/ EBITDA numbers that help in provide the best shape for investment.
- Set the marketing strategy upon the company vision and budgeting.
- Set appropriate PAR level for branches demand requisition.
- Set proper plan with the aggregators to increase the sales and within the marketing budget.
- Improve the current manpower plan and drive the best team to build the company future.
- Improve the service quality and increase the C/A per guest consider this a part of employee’s performance and incentive.
- Monitor the company cash flow and improve it through proper AR/AP.
- Build a customer service loyalty program and improve the customer service department.
- Website: asyafinvestment.com
Director of Operations
Masaf Cloud Kitchens
05.2021 - 01.2023
- Driving strategic decisions that grow revenue & profitability and expand the targeted market through delivering the short-term expected results, developing the fundament for long-term solid and profitable growth through extending our customer portfolio, diversifying market segments, and support in order to achieve predefined targets and goals in Saudi competitive markets.
- Monitoring, managing and leading day-to-day operations activity through conceptualizing strategic operational initiatives to propel the achievement of Masaf Cloud Kitchens goals while maximizing profit margins, and realizing multimillion revenues; managing resource allocation, process redesigns, and capacity plans.
- Translating the Branch business strategy and objectives into a wider reliable operations strategy, aligning goals, driving improved business performance and profitable growth in a highly growing and demanding marketplace, Investigate ways to improve profitability and analyze markets for business opportunities by studying and analyzing markets, understanding market trends, as well as the ability to evaluate competitors' performance.
- Applying both tactical and strategic go-to-market models aimed at growing the customer base both in the short and long terms to drive higher growth, customer growth and retention while meeting targets for profitable sales volume, market share and other key financial performance objectives.
- Directing growth strategy by implementing the operational strategy & achieving a high level of profit as well as maximizing the revenue of millions of SAR & meeting Masaf Cloud Kitchens's vision.
Delivery & Virtual Operation Manager
AL Faisaliah Group- Alfa Food Division
10.2017 - 04.2021
- Company Overview: www.alfaco.com.sa
- Managing, developing and directing the implementation of Delivery strategy & developing the AL Faisaliah Group culture and vision.
- Building client relationships that result in revenue and profitability growth and reporting on successes and areas needing improvements and acting as the primary spokesperson for the organization and Identifying and mapping business strengths and customer needs.
- Maintain high customer satisfaction and Support mission, vision, value statements, standards, policies and procedures, operating instructions, confidentiality standards, and the code of ethical behavior.
- Represent client’s needs, business objectives and feedback and work closely with internal teams, solution delivery teams and product to resolve gaps.
- Spearhead all business development and Delivery activities while overseeing the growth and profitability of the Alfa Food Division by Opening a new virtual restaurant, Steak House Burger, in KSA and extend to GCC.
- Maintain corporate image and identity, and apply brand guidelines, values and relevance throughout design creation and execution process.
- Successfully directing all delivery operations for 60 branches in professional manner and achieve goals.
- Www.alfaco.com.sa
Fire Grill Concept Manager
Al Faisaliah Group, Alfa Food division
05.2015 - 09.2017
- Company Overview: www.alfaco.com.sa
- Manage growth of Al Faisaliah Group and maintain existing business, also directing administrative operations.
- Apply both tactical and strategic go to market models aimed at growing the customer base both in short and long terms to drive higher revenues, customer growth and retention.
- Review team member’s performance weekly and establish individual growth plans.
- Meeting assigned targets for profitable sales volume, market share and other key financial performance objectives.
- Proved success by creating & implementing strategies that drive sales growth and operational development and efficiency by Opening new stores, total of 12 new stores in two years.
- Develop and execute the business plan with the goal of achieving and exceeding planned objectives.
- Www.alfaco.com.sa
District Manager
Safwa Food Company
05.2011 - 10.2014
- Exceed customers expectations by ensuring deliver the highest service standards.
- Conduct weekly meetings with direct team and attend weekly meeting with Managers.
- Driving the sales and profitability of Safwa Food Company- dairy queen restaurants across the Area.
- Manage customer expectations, building strong relationships and setting up the foundations for the Safwa Food Company- dairy queen restaurants brands growth.
Nutrition Specialist
Al- Majali service food company
01.2007 - 01.2009
- Evaluate patients’ and clients’ health needs and diet also understand and evaluate complex information.
- Providing nutritional counselling, support and advice to adults and children.
- Setting goals, meet deadlines, and successfully manage multiple assignments concurrently.
- Successfully achieved Al- Majali service food company goals and objectives.
Restaurant Manager
Mawared Food Company
Riyadh, Saudi Arabia
01.2005 - 01.2007
- Manage planning and goal alignment with key stakeholders and long-range vision also manage the financial performance and exceed expectations for Pizza Hut.
- Achieve objectives by building long term relationships and offering flexible solutions to clients.
- Achieving profitable sales growth by building & executing annual customer business plans and enhancing the customer's satisfaction.
- Creating and implementing strategies that drive sales growth and operational development and efficiency.
- Achieve objectives by building long term relationships and offering flexible solutions to clients.
Restaurant Manager
Arab Food Company
Amman, Jordan
01.2002 - 01.2005
- Define and execute the growth strategy and bring on and convert the very first parent guardian customers.
- Focus cross functionally with Product, Sales and Customer Success to co-develop a creative go-to-market strategy that maximize customer acquisition, set KPIs and measure performance.
- Set overall acquisition strategies and lead execution of Popeyes, Implement, and constantly adapt the roadmap to achieve revenue and growth goals.
- Identify the biggest potential for optimization and new opportunities and drive innovative solutions.
- Lead resource planning for all go to market teams based on revenue, forecast, and potential.
Education
Bachelor Degree of Science - Nutrition and Foot Technology
University of Science and Food Technology
01.1997 - 01.2001
Skills
- High Level of Leadership
- Project Management Skills
- Excellent communications Skills
- Business Intelligence Skills
- Complex Problems Solving
- Time Management
- Excellent Decision Making
- Complex problem solving skills
- Relationship Building Skills
- Decision-making Skills
- Strong planning and organizational skills
- Strong Interpersonal Skills
- Business awareness skills
- Strong financial acumen
- Effective delegation
Certification
- Coaching Leadership Program (CLP), Derby University-London
- Finance For Non Finance
- International Certified in Serve Safe Food Safety Course, USA
- International RTS (Registered Training Specialized), American Dairy Queen
- People Pride & Profit Training (PPP), International Dairy Queen
- Customer Mania Plus Training, Pizza Hut, 01/01/05
- Chemicals Handling Training, Riyadh, Saudi Arabia
- Situational Leadership Certificate, Bahrain with International U.S
Languages
Arabic
English
Personal Information
- Date of birth: 12/19/79
- Nationality: Jordanian
Timeline
Chief Operational Officer
Plenty Food Company
02.2025 - 07.2025
General Manager
Asyaf holding company
03.2023 - 12.2024
Director of Operations
Masaf Cloud Kitchens
05.2021 - 01.2023
Delivery & Virtual Operation Manager
AL Faisaliah Group- Alfa Food Division
10.2017 - 04.2021
Fire Grill Concept Manager
Al Faisaliah Group, Alfa Food division
05.2015 - 09.2017
District Manager
Safwa Food Company
05.2011 - 10.2014
Nutrition Specialist
Al- Majali service food company
01.2007 - 01.2009
Restaurant Manager
Mawared Food Company
01.2005 - 01.2007
Restaurant Manager
Arab Food Company
01.2002 - 01.2005
Bachelor Degree of Science - Nutrition and Foot Technology
University of Science and Food Technology
01.1997 - 01.2001
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