ZIAD SEIFEDDINE
Riyadh
Summary
Accomplished leader with expertise in P&L management and turnaround, driving business expansion and market presence through strategic initiatives. Proven track record in managing low and medium voltage switchgear projects, enhancing sales, service, and operations leadership for improved business performance. Adept at leading country and regional leadership initiatives to foster growth and success.
Overview
3
3
Languages
26
26
years of professional experience
Work History
Director of Business Development
CIT Middle East Consultancy LLC
Middle East
01.2024 - Current
- Led business expansion across UAE and Saudi Arabia, delivering end-to-end sustainability consulting.
- Implemented Digital MRV systems enabling centralized emissions reporting and regulatory compliance.
- Delivered consulting and training on ISO 14064 (Scope 1, 2, 3), ESG, EcoVadis, GRI reporting, ISO 50001 energy audits, and ITTI.
- Supported industrial clients in achieving sustainability, efficiency, and compliance objectives.
Founder
Organica Clinic
Tunisia
01.2023 - Current
- Launched a wellness clinic blending organic beauty, health treatments, and spiritual healing.
- Implemented personalized anti-aging and facial treatment programs.
- Scaled brand awareness and clientele through a unique holistic care model.
General Manager
Al Shafar United Switchgear LLC
Dubai
01.2020 - 01.2023
- Transformed the business from an operational division into an independent legal entity with full P&L within 6 months.
- Reduced dead stock by 50% in two years through just-in-time inventory and targeted sales strategies.
- Increased profit margins from 8% to 20% through commercial restructuring and service expansion.
- Grew external project bookings to 60% of total sales.
- Delivered iconic projects including City Walk Phases 1 & 2, Dubai Arena, Dubai Mall, and Saadiyat Island Guggenheim Abu Dhabi.
Consultants' Management Manager
EATON
Middle East
01.2018 - 01.2020
- Organized over 20 factory visits for 150+ consultants to position Eaton as an approved vendor.
- Increased sales revenue by 8% in the first year and 11% in the second year through structured lead generation.
- Strengthened Eaton's specification presence across infrastructure and commercial projects.
- Aligned with sales managers by providing them the leads generated from active clients and consultants.
- Deployed prescriptions tools and themes in line with 'One EATON' solutions approach and as per the needs of the market.
- Increased market share by promoting and increasing EATON brand image in the market.
Operations Manager
Juma Al Majid Group
Dubai
01.2014 - 01.2018
- Devised processes to boost long-term business success and increase profit levels.
- Established positive and effective communication among unit staff and organization leadership, reducing miscommunications, and missed deadlines.
- Set, enforced, and optimized internal policies to maintain responsiveness to demands.
- Developed and implemented strategies to maximize customer satisfaction.
- Increased profit by streamlining operations.
- Managed inventory and supply chain operations to achieve timely and accurate delivery of goods and services.
- Reduced operational risks while organizing data to forecast performance trends.
Division Manager - Automation & Renewable Energy
Electro Distribution Schreder
Lebanon
01.2012 - 01.2014
- Identified and researched potential customers, including businesses, homeowners, and government agencies in Middle East & Africa.
- Generated, nurtured leads and building relationships with potential customers.
- Developed proposals for automation and renewable energy projects, including feasibility studies, financial modeling, and technical specifications.
- Managed the sales process from lead generation to contract closure.
- Provided ongoing support and service to customers after sale.
Sales Manager
Electro Distribution Schreder
Lebanon
01.2004 - 01.2012
Project Engineer
Electro Distribution Schreder
Lebanon
01.2002 - 01.2004
Intern
SIEMENS
Lebanon
01.2001 - 01.2002
Education
Master of Engineering - Automated Systems
BNTU
Master of Engineering - Industrial Management
Lebanese International University
Bachelor of Engineering - Industrial Engineering & Maintenance
Lebanese University
Executive Leadership - Executive Certificate
Project Management Institute
FINANCE FOR NON-FINANCIAL MANAGERS - Executive Certificate
National Association of State Boards of Accountancy
MANAGING ORGANIZATIONAL CHANGE - Executive Certifications
Project Management Institute
Skills
- Led country and regional leadership initiatives
- P&L Management & Turnaround
- Managed low and medium voltage switchgear projects
- Business Expansion
- Led business expansion initiatives to increase market presence
- Sales, Service & Operations Leadership
- Led sales and service operations for enhanced business performance
Hobbies and Interests
- Traveling
- Swimming
- Cooking
Projects
- Traveling
- Swimming
- Cooking
Languages
Arabic
Proficient
C2
English
Advanced
C1
French
Intermediate
B1
Timeline
Director of Business Development
CIT Middle East Consultancy LLC
01.2024 - Current
Founder
Organica Clinic
01.2023 - Current
General Manager
Al Shafar United Switchgear LLC
01.2020 - 01.2023
Consultants' Management Manager
EATON
01.2018 - 01.2020
Operations Manager
Juma Al Majid Group
01.2014 - 01.2018
Division Manager - Automation & Renewable Energy
Electro Distribution Schreder
01.2012 - 01.2014
Sales Manager
Electro Distribution Schreder
01.2004 - 01.2012
Project Engineer
Electro Distribution Schreder
01.2002 - 01.2004
Intern
SIEMENS
01.2001 - 01.2002
Master of Engineering - Automated Systems
BNTU
Master of Engineering - Industrial Management
Lebanese International University
Bachelor of Engineering - Industrial Engineering & Maintenance
Lebanese University
Executive Leadership - Executive Certificate
Project Management Institute
FINANCE FOR NON-FINANCIAL MANAGERS - Executive Certificate
National Association of State Boards of Accountancy
MANAGING ORGANIZATIONAL CHANGE - Executive Certifications
Project Management Institute