Ziyad Khalaf Ali Al-rakady
Riyadh
Summary
Enrolling in a professional work environment fosters the growth of practical and educational skills, propelling the achievement of personal and professional goals. Driven to contribute to business growth and success, I thrive on collaborative efforts to reach shared objectives. Let's create a promising and better future together.
Overview
16
16
years of professional experience
Work History
Co-Founder and CEO
Moather Marketing Agency
01.2022 - Current
- Developed key operational initiatives to drive and maintain substantial business growth.
- Established foundational processes for business operations.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Networked with other businesses and customers to increase sales opportunities and contacts.
- Media advisor for the campaign (This is Saudi Arabia) - Tourism Authority
- Marketing and media consultant - Domino's Saudi Arabia
- Marketing and media consultant - Saudi Residents Authority
- Media advisor - Ministry of Human Resources and Social Development
- Developed and executed the overall business strategy and vision for the company.
- Oversaw financial planning, budgeting, and resource allocation to ensure company profitability.
Director General Department of Media
Ministry of Health
01.2022 - Current
- Spearheaded innovative approaches to resource allocation and strategic planning.
- Member of the committee of indicators to measure the mental image of the Kingdom - Ministry of Information
- Making File - the Saudi Mental Health Council for the Kingdom
- Member of the Media Coordination Committee for the Corona
- Member of the We Are All Responsible Committee headed by His Excellency the Minister of Information Ministry of Information
- Member of a committee headed by His Excellency the Minister of Information - Ministry of Information
Media Adviser to the Communications Agent and Responsible for Strategy Media
Ministry of Health
01.2019 - Current
- Member of the Hajj Media Committee as project manager
- Conduct research to stay informed about industry trends, audience preferences, and competitive positioning.
- Use data and insights to inform media strategy and content creation.
- Collaborate with creative teams to produce multimedia content that supports media initiatives.
- Develop and implement social media strategies to enhance the organization’s online presence and engagement.
- Prepare regular reports on media performance and the effectiveness of communication strategies.
- Prepare key spokespersons for media interactions during crises, ensuring clear and effective messaging.
Media Adviser at the Vision Realization Office
Ministry of Health
01.2017 - 01.2018
- Develop and implement media strategies that align with the organization's goals, including identifying target audiences and appropriate media channels.
- Build and maintain relationships with journalists, editors, and media outlets to secure coverage and enhance the organization's visibility.
- Assist in crafting press releases, articles, speeches, and other materials that effectively communicate key messages to the media and the public.
- Develop and implement crisis communication plans to address any issues that may arise, ensuring timely and effective responses.
- Plan and coordinate media events, press conferences, and promotional activities to enhance the organization’s media presence.
Director of the Media Planning Department
Al-Majd Channels
01.2015 - 01.2016
- Leveraged professional networks and industry knowledge to strengthen client relationships.
- Spearheaded innovative approaches to resource allocation and strategic planning.
- Manage the media planning budget, ensuring that allocated resources are effectively utilized for maximum impact.
- Reported issues to higher management with great detail.
- Interacted well with customers to build connections and nurture relationships.
- Develop contingency plans for media campaigns in response to unforeseen events or changes in market conditions.
Director of Program Ideas Department
Al Majd Channels
01.2013 - 01.2014
- Overseeing the creation and planning of television programs, ensuring they align with the network's brand and audience preferences.
- Developing and managing the programming schedule, making decisions on time slots for shows based on audience ratings and market research.
- Analyzing viewer ratings and feedback to understand audience trends and preferences, making adjustments to programming accordingly.
- Collaborating with marketing teams to promote shows and enhance viewer engagement through various channels.
- Contributing to the long-term strategic vision of the network, identifying opportunities for new programming and partnerships.
Education Department employee
Ministry Of Education
01.2011 - 01.2013
- Acted as a team leader in group projects, delegating tasks and providing feedback.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Identified issues, analyzed information and provided solutions to problems.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
- Organized professional with expertise in managing resources and optimizing performance. Proficient in providing valuable insights and supporting decision-making processes. Committed to enhancing productivity and contributing to overall success.
Press editor for some newspapers and magazines
Private Practice
01.2009 - 01.2010
- Prepared, rewrote, and edited pieces to improve readability and impact.
- Collaborated with writers, designers and other editors to deliver content of highest quality.
- Generated and maintained style guides to encourage consistent quality of content.
- Proofread, edited and evaluated final copy to verify content aligned with established guidelines.
- Pitched content strategies and managed asset acquisition.
- Developed and maintained editorial standards for content.
Education
Diploma in Digital Content Industry -
BBC London
01.2018
Leadership development training program - undefined
01.2017
Bachelor of Computer - undefined
King Saud University
01.2009
Skills
- Practical skills
- Educational skills
- Leadership
- Business development
- Goal achievement
- Stakeholder relations
- Budget management
- Decision-making
- Fundraising
- Product development
- Clear communication
- Brand development
- Staff management
Languages
Arabic
English
Personal Information
- Date of Birth: 02/18/87
- Nationality: Saudi
- Marital Status: Married
Timeline
Co-Founder and CEO
Moather Marketing Agency
01.2022 - Current
Director General Department of Media
Ministry of Health
01.2022 - Current
Media Adviser to the Communications Agent and Responsible for Strategy Media
Ministry of Health
01.2019 - Current
Media Adviser at the Vision Realization Office
Ministry of Health
01.2017 - 01.2018
Director of the Media Planning Department
Al-Majd Channels
01.2015 - 01.2016
Director of Program Ideas Department
Al Majd Channels
01.2013 - 01.2014
Education Department employee
Ministry Of Education
01.2011 - 01.2013
Press editor for some newspapers and magazines
Private Practice
01.2009 - 01.2010
Leadership development training program - undefined
Bachelor of Computer - undefined
King Saud University
Diploma in Digital Content Industry -
BBC London
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