ABDUL MALIK ATIF
Khobar
Summary
With more than 15 years of experience in power engineering, I currently serve as Regional Support Specialist at Emerson Chloride, focusing on service sales and operational support across Middle East countries. My work involves identifying growth opportunities, maintaining client relationships, and ensuring seamless service. Leveraging expertise in Data Centre, Oil and Gas.
At ABB, leading customer engagement across Industrial and Commercial UPS power solutions. Proven success in securing long-term service contracts, optimizing lifecycle management, and executing asset life extension initiatives. This included overseeing service sales, managing approvals, marketing, and providing 24/7 customer support for critical industries such as oil and gas and utilities. My mission remains to enhance operational efficiency, build customer trust, and drive value through innovative service strategies.
Key activities include Engineering Electrical systems Transformers, Switchgear, Transformers, Electrical Protection, DC System, Earthing System, UPS, HV/MV/LV Products and Familiar with National Standards (IS) & International standards -IEC & IEEE, NEC, ASTM, SAMSS, SAES, & UL.
I am applying to achieve a position in a striving environment where my professional and interpersonal skills can be utilized and enhanced whilst contributing to the company's growth.
Overview
17
17
years of professional experience
Work History
Regional Service Sales Manager (Middle East Service Operations)
EMERSON
12.2024 - Current
- Plan and capture service opportunities for the Chloride installed base and additionally grow the business with Service opportunities
- Handle all the Service (After sales) operation of Chloride Industrial AC UPS systems Covering the install base Involving end-users Saudi Aramco and all Sabic affiliates.
- Coordinated internal resources and third parties/vendors for the flawless execution of multiple projects.
- Ensuring that all projects are delivered on time, within scope and within budget
- Supporting the Customer and placing inspection, testing and recovery plan for Emergency Service.
- Developing & implementing strategies to meet services Sales targets and analyzing market trends and competitors to optimize service offerings.
- Participate in exhibitions, seminars and other promotional activities
- Conducted site assessments and collaborated with customers to design and implement UPS solutions tailored to their specific needs.
- Deliver training and technical presentations to internal team and customers
- Obtain market information and understand key competitor strategies in region
- Responsible for securing order intake individually & co-ordinate sales/marketing support activity
- Responsible for business target values, complaint resolutions and project team support in closing the revenue Target.
- Assisted in the definition of project scope and objectives, involving all relevant internal stakeholders and ensuring technical feasibility
- Managed changes to the project scope, project schedule, and project costs using appropriate verification techniques.
- Managed the relationship with the client and relevant stakeholders
- Tracked project performance, specifically to analyze the successful completion of short and long-term
- Chloride, focusing on service sales and operational support across Middle East countries.
Product Specialist (UPS, Battery Chargers, PDU, STS, LV SWGR)
ABB Electrical Industries Co. Ltd.
, KSA
03.2019 - 11.2024
- Aiming Projects with EPCs, Local Contractor and End Users from heavy and light industries.
- Creating demands for ABB and partners.
- Increasing the installed base with our latest products and systems targeting non-ABB clients and Endusers.
- I acted as subject matter expert for UPS and Low voltage products, providing technical support to sales teams, customers, and partners.
- Determines customer's requirements in detail and defining the significant site information need to be collected to build the optimum approach.
- Growing the proactive approach to new customers and increasing the reactive business.
- Outlining the suitable solutions for Upgrades, Replacements, Extensions and Renovations.
- Responsible for business target values, complaint resolutions and project team support in closing revenue targets.
- Going through scope of work in detail with proposal, defining the weakness and deviations, leading the clarifications to reach to our objectives.
- Minimizing or if possible, eliminating the risks in our proposal to assure as much clean and defined orders as possible.
- Evaluating contracts and defining red flags/Alerts and communicating with legal department to propose alternatives.
- Performing lost bid analysis, identifying potential reasons for the loss and recommending actions to achieve better future results.
- Conduct product demonstrations and training sessions for customers and internal teams.
- Managing Major accounts as focal point for Service Sales, Services, Technical Supports.
- Responsible for business target values, complaint resolutions and project team support in closing revenue target
- Representing 03 ABB factories in Kingdom ABB Swiss, New Zealand, USA for ABB Smart Power Division.
Senior Service Specialist
ABB Electrical Industries Co. Ltd.
, KSA
12.2015 - 02.2019
- Handles Field servicing job for ABB /G. E UPS, Battery chargers & V.F.D equipment in Coordination with Feeder Factories for technical alignment and resolving any issues in line with contractual agreement & customer expectations.
- Perform Start-Up for single phase and three phase Industrial UPS in any service categories (installation and commissioning, Maintenance, Repairs, Engineering and consulting, Advanced Services, Extensions, Upgrades, Retrofits and end of life services, replacements, etc.)
- Handles Customer Service Support 24/7 and ensure the resolution of customer issues in Coordination with the service sales and spare parts team.
- Conducted site assessments and collaborated with customers to design and implement UPS solutions tailored to their specific needs.
- Assisted in the development of maintenance and service plans for UPS systems.
- Supporting the Customer and placing inspection, testing and recovery plan for Emergency Service.
- Formulates corrective action on defective/warranty units.
Field Service Engineer
APC Schneider Electric UPS
03.2009 - 10.2015
- To work on startup and testing commissioning of UPS.
- To manage with partners and distributors in completion of site.
- To manage the cases of all warranty units.
- To manage and conduct training for the customers on different APC U.P.S.
- To work on startup and technical issues of all APC UPS.
- To work on startup and technical issues of Galaxy 5000/5500 UPSs on all ranges.
- To work on startup and technical issues of Galaxy 3500 UPSs on all ranges.
- To work on startup and technical issues of Galaxy 7000 UPSs on all ranges.
- Attend the client meeting and submit the schedule for look ahead.
- Follow up the Subcontractor to check the progress to be as per schedule and standard procedure.
Education
B.E - Electrical Power Engineering
Osmania University
06.2008
Skills
- Excellent ability in engaging with new tasks and work processes
- Excellent in Salesforce
- Excellent Communication, Trouble shooting and Negotiation skills
- On hand knowledge in practical circuit implementation
- Customer Relationship Management
- Resilience in challenges, determined under pressure and responsibilities
Personal Information
- Title: Regional Support Specialist
- Date of Birth: April 1986
- Nationality: Indian
Training
- ABB UPS Technical Training, United States of America
- ABB Project Academy Level 2, customers, Negotiation, Preparing an Effective Marketing Plan
- ABB Service Sales Academy Level 1
- ABB Electrical Power Engineering Training
- ABB LV Switch Gear -MV products Training
- ABB Service Training Program
- ABB First Aid & Fire Fighting HSE Training
- ABB UPS Power Protection Product Positioning and Offering
- Schneider Electric Examining Fire Protection Methods in the Data Center
- Schneider Electric 3Phase UPS Secure Power Training
- Schneider Electric Data Center Certified Associate (DCCA)
- Schneider Electric Industrial UPS Solutions
Timeline
Regional Service Sales Manager (Middle East Service Operations)
EMERSON
12.2024 - Current
Product Specialist (UPS, Battery Chargers, PDU, STS, LV SWGR)
ABB Electrical Industries Co. Ltd.
03.2019 - 11.2024
Senior Service Specialist
ABB Electrical Industries Co. Ltd.
12.2015 - 02.2019
Field Service Engineer
APC Schneider Electric UPS
03.2009 - 10.2015
B.E - Electrical Power Engineering
Osmania University