Pioneered the creation of “Tala”, a fully digital, Shari’ah-compliant crowdfunding platform at Sidra Capital—designed, built, and launched from scratch to democratize retail investing in Saudi Arabia.
Established cross-functional operations infrastructure for a FinTech platform, covering compliance, KYC/AML processes, customer onboarding, payments, budgeting, and internal workflows.
Built and led a high-performing customer service team, significantly improving client satisfaction and response turnaround while managing flagged and restricted users in coordination with regulatory bodies.
Ensured full regulatory compliance with CMA guidelines, proactively managing investor monitoring lists such as Nafith and Makken.
Led strategic marketing and partnership initiatives that increased platform visibility, user acquisition, and brand trust in a highly regulated financial environment.
Recognized for adaptability, initiative, and leadership in a lean, startup-style team environment with end-to-end ownership of operations.
Overview
5
5
years of professional experience
Work History
Project Management Specialist
Sidra Capital
06.2023 - Current
Led the full lifecycle development of the Tala crowdfunding platform, successfully launching a digital-first investment solution that expanded retail investor participation.
Implemented and managed compliance frameworks, ensuring adherence to CMA regulations, AML policies, and investor due diligence (KYC, Nafith, Makken monitoring).
Optimized back-office operations, streamlining payment processing, budgeting, and financial workflows, resulting in improved efficiency.
Established and led the customer service team, hiring and training personnel to enhance investor support and issue resolution.
Spearheaded key partnerships and marketing initiatives, aligning strategic goals to enhance platform visibility and user acquisition.
Administrative Manager
Tabarak Trading Est
10.2020 - 06.2023
Redesigned administrative workflows, improving efficiency in inventory management and procurement.
Conducted market research and analysis, providing data-driven recommendations for business improvements.
Managed client relations, ensuring seamless communication and high service standards.
Implemented cost-saving strategies, reducing operational waste and enhancing profitability.