Abdulrahman Albassam

Leads cross-functional projects in reporting, analytics, CRM enhancement, and process automation to improve decision-making and operational efficiency across retail segments.

• Delivered automated reporting solutions using Teradata SQL, reducing preparation time by 40%, and launched integrated dashboards aligning KPIs with strategic goals.
• Managed CRM enhancement and automation projects, including MS Dynamics CRM upgrades that cut manual workload by 30% and improved sales operations efficiency.
• Designed and deployed performance dashboards for real-time tracking of sales and operational KPIs, enhancing management visibility and responsiveness.
• Coordinated with marketing, sales, IT, and cross-department stakeholders to ensure timely delivery, adoption of new systems, and alignment with business objectives.
• Established a monitoring framework for campaign penetration metrics, enabling real-time performance adjustments and targeted improvements.
• Streamlined and standardized reporting processes, improving accuracy, reducing turnaround times, and documenting workflows for continuous improvement.
• Planned and optimized team capacity and resource allocation to meet project timelines and ensure balanced workloads.

Directed lead management improvement projects to better align marketing campaigns with sales performance targets.

• Partnered with marketing to design targeted acquisition strategies and track performance against KPIs.
• Automated recurring and ad-hoc reports, enhancing decision-making speed and accuracy.
• Monitored relationship manager KPIs, implementing corrective plans that improved conversion rates by 15%.
• Enhanced CRM functionality by defining detailed requirements for lead tracking and follow-up.

Led the planning and execution of a multi-location public campaign to increase product awareness and engagement.

• Developed and managed the campaign execution plan, coordinating with IT, frontline teams, and vendors.
• Oversaw on-site delivery of events in malls and public spaces, ensuring on-time and on-budget completion.
• Monitored engagement metrics and reported results with actionable improvement recommendations.
• Aligned campaign messaging and logistics with multiple internal stakeholders.

Executed targeted sales and customer engagement initiatives to drive product uptake and retention.

• Developed and implemented direct sales approaches for key financial products, both in-person and remotely.
• Managed the full customer lifecycle from acquisition to after-sales support, ensuring high satisfaction levels.
• Collected customer insights to guide future product offerings and sales campaigns.
• Consistently achieved sales targets by aligning outreach strategies with client needs and market trends.