Ahmad Alyasin

Responsibilities:

• Drove strategic business growth by launching new service lines and executing multi-year expansion strategies that increased market share, and diversified revenue streams.
• Built and converted a high-value sales pipeline by proactively identifying opportunities and leading end-to-end capture of competitive RFPs and government tenders.
• Successfully secured and delivered major projects with leading organisations, including STC, Tuwaiq Academy, Saudi Entertainment Academy, and Saudi Academy for Nonprofit Development.
• Developed and closed strategic engagements with university research centres and national education initiatives, strengthening the organisation’s presence in the education and skills development sectors.
• Positioned services to align with national priorities such as Saudi Vision 2030, significantly improving success rates in public sector bids and transformation initiatives.
• Built and managed executive-level relationships with senior stakeholders across government, academia, and the private sector to secure long-term partnerships and repeat business.
• Established international and regional partnerships to introduce global expertise, expand capabilities, and enhance service delivery.
• Led and mentored a high-performing sales team, implementing structured pipeline management and CRM discipline to deliver predictable revenue growth.

Achievements:

• Secured a large business deal with a semi-government entity in my first three months.
• Signed MOUs with high-level organisations and semi-government entities in KSA.
• Generate opportunities and list the company as a vendor in various government entities.
• Opened high-level conversations and generated business opportunities with the Ministry of Education, National Institute for Educational Professional Development (NIEPD), National Curriculum Centre (NCC), Tuwaiq Academy, STC Academy, Saudi Entertainment Academy, universities, research centres, Saudi Retail Academy, Saudi National Academy for the Non-Profit Sector, and many others.
• Secured business with entities like Mawhiba, Technical and Vocational Training Corporation TVTC, Colleges of Excellence CoE, and Talemia.

Responsibilities:

• Grow the business and maximise the sales of schools, and ELT solutions, in KSA.
• Planning and prioritising sales activities and customer contact towards achieving agreed business aims and sales objectives.
• Working closely with the channel partners and their sales teams to meet business goals and overall sales growth.
• Planning, carrying out, and supporting marketing activities for the assigned territory.
• Monitoring and reporting on market and competitor activities, and providing relevant reports and information.
• Running training sessions for end consumers and ensuring customer satisfaction.

Achievements:

• Signed a multi-year contract with elite schools in KSA from the first year.
• Managed B2B and B2C strategies in the assigned territory.
• Opened high-level conversations and generated business opportunities for Alpha with Aramco and the Aramco Training Centre.

Responsibilities:

Grow the business and maximise the sales of schools and ELL solutions.

Build strong relationships with coordinators, teachers, and administrators; become their trusted advisor for PreK-12 content and platforms, and continuously identify new publishing opportunities.

Collaborate with channel partners, and develop relationships with employees.

Work with the Editorial and Marketing departments to leverage products, and develop new sales tools.

Deliver sales presentations and training to small and large groups.

Work with Sales Managers to ensure alignment with the sales strategy.

Achievements:

Achieved individual sales targets from the second year onwards.

Established long-term business relationships with key accounts.

Re-establish the K-12 market in KSA to help achieve the sales targets and the aimed organisation growth.

Closed large value deals with key accounts in the K-12 sector.

• Assisted in planning and developing sales strategies for KSA STEM business within K-12 and government sectors.
• Supported growth of K-12 market in KSA.
• Managed key accounts within assigned segment.
• Assisted in LEGO Education brand management.
• Aided in marketing STEM+ studio concept content management and e-books for K-12 sectors in KSA.
• Facilitated LEGO Education sales and forecast management for Saudi Arabia market.
• Engaged with customers to help achieve learning goals through educational technology solutions.

• Supported development of market in MENA region for Koha library system customised Arabic version.
• Assisted in establishing Arabic book metadata repository, Maktabji.
• Contributed to planning and developing sales strategies to enhance MENA business in higher education sectors and training centres.

• Assisted in managing business operations across Jordan, Kuwait, Iraq, and Palestine.
• Supported monitoring of promotional activities to enhance sales performance.
• Encouraged a positive atmosphere among team members.
• Helped build relationships with distributors to improve customer connections.
• Communicated with end users to collect insights on customer needs and market demands.
• Aided in promoting e-books and digital curriculum products throughout the territories.
• Achieved sales targets for 2011 successfully.
• Contributed to revenue growth in technology-enabled solutions in 2012.

• Assisted in planning and developing sales strategies for UAE business within government sectors.
• Supported efforts to increase sales profitability, market presence, and market share in UAE.
• Fostered relationships with key decision-makers in target organisations.
• Aided in initiating new market penetration strategies through continual monitoring of specific market segment needs.
• Interfaced with clients and cultivated relations to secure repeat business.

Supported revenue growth in UAE market, achieving over 50% increase in 2007.

Met 100% of sales targets for revenue and growth during 2009.

Facilitated multi-year agreements with two large government entities.

Contributed to positioning of edutech as preferred vendor among various government organisations.

Participated in solutions selling training.