Motivated Area Sales Manager with 5+ years of experience leading sales teams in B2B, B2C, FMCG, Bakery, and Horeca sectors. Proven track record in category sales development and strategic planning, consistently achieving sales growth. Skilled in team development, analytics, and relationship management. Holds a Professional Master's in Business Administration. Eager to contribute expertise to drive business success, Organized and adaptable person with strong communication, persuasion and multitasking abilities. Delivers high levels of product and service sales through knowledgeable and consistent customer advice. Proactive in prospecting for new customers and addressing customer requirements.