Ahmed Ashry

• Leading strategic direction, business growth, and operational excellence of Industrial Automation, Smart Infrastructure, Digital Transformation, and Critical Utility Solutions across Saudi Arabia and GCC.
• Provide executive leadership for business strategy, organizational growth, solution portfolio development, and operational performance across multiple business units.
• Held full accountability for SAR 150 million annual operating budget and successful execution of infrastructure and digital transformation programs, utilizing Agile, Lean Six Sigma, and performance-driven governance frameworks to improve operational efficiency, accelerate project delivery, optimize costs, and achieve 70% growth in business order intake and 35% of revenue growth.
• Expanded Industrial Automation, Industrial IoT, Smart Utilities, Smart Cities, Aviation Systems, Leak Detection, and Digital Infrastructure solutions across key regional markets to capture emerging opportunities.
• Led strategic partnerships and ecosystem development with global technology leaders including Siemens, Schneider Electric, Rockwell Automation, Motorola Solutions, ABB, AVEVA, Honeywell, and other industry-leading OEMs.
• Champion Industry 4.0 initiatives through convergence of Operational Technology (OT), Information Technology (IT), Data Analytics, Artificial Intelligence, and Smart Operations with reward from MCIT and MIM.
• Delivered solutions that generated average ROI of 35% for utility clients.
• Develops long-term growth strategies, investment plans, and market expansion initiatives that strengthen competitive positioning and drive sustainable profitability growth.
• Developed and mentored high-performing leadership, engineering, and commercial teams, fostering culture of innovation and accountability that contributed to 25% business expansion.
• Maintains executive relationships with C-level stakeholders, government authorities, utilities, developers, consultants, and strategic partners across GCC.
• Championed change management initiatives aligning group vision with adapted business objectives, enhancing alignment across solutions and sector focus.

• Led business development, market expansion, strategic partnerships, and commercial growth initiatives for Industrial Automation, IIoT Digitalization, Smart Cities, and Leak Detection solutions across Saudi Arabia and GCC.
• Directed full business development lifecycle from opportunity identification and solution positioning to contract negotiation and project award.
• Established strategic partnerships with leading OEMs including Siemens, Schneider Electric, Rockwell Automation, Honeywell, ABB, Motorola Solutions, and Lacroix Sofrel within one and half years.
• Developed go-to-market strategy that won three utility contracts valued at SAR80M.
• Scaled engineering and operations capabilities to deliver Smart Utility, SCADA, Telemetry, Instrumentation, Asset Management, and Digital Transformation solutions, contributing to 45% business growth and establishing remote engineering center with robust governance and risk management frameworks.
• Secured strategic opportunities and expanded market presence through engagement with government entities, utilities, municipalities, industrial clients, and major developers.
• Contributed to securing and delivering major projects for NWC, SWA, Saudi Aramco, Saudi energy Co., Royal Commission, SIO, MCIT, Modon, MIM and other strategic clients.
• Developed KPI dashboards that enhanced customer project productivity and on-time delivery by 22%.
• Develop solutions related cloud computing, data-analytics and cybersecurity as part of digital solutions portfolio.
• Develop solutions related cloud computing, data-analytics and cybersecurity as part of digital solutions portfolio.

• Led end-to-end operations, business performance, and strategic growth initiatives across Industrial Automation, Smart Infrastructure, Energy, Water, Agriculture, and Digital Infrastructure sectors, with full accountability for operational excellence, profitability, and customer success.
• Led operations and service delivery for 150+ staff across multiple business units, achieving 18% improvement in project delivery speed.
• Managed SAR 300 M project portfolio, delivering profitability targets and 18% increase in delivery speed.
• Led successful execution of major automation, infrastructure, and digital transformation projects across Water, Oil & Gas, Power, Petrochemical, and Industrial sectors.
• Implemented operational frameworks and governance models, utilizing Lean Six Sigma performance management systems to enhance efficiency, drive revenue growth, and improve quality and customer satisfaction.
• Championed business transformation initiatives that drove innovation and operational optimization, supporting scalable growth across organization.
• Strengthened strategic relationships with key clients including Saudi Aramco, SABIC, NWC, SWCC, Marafiq, SEC, RC, SIO and government entities.
• Proven ability to lead change management initiatives that align technology adoption with business objectives.

• Led strategic business development, market expansion, and partnership initiatives for Industrial Automation, Smart Infrastructure, Water Management, and Smart City solutions.
• Developed and executed growth strategies that increased market share and reinforced company's position in automation, SCADA, telemetry, smart water, and smart infrastructure solutions.
• Established strategic alliances with global technology leaders including Schneider Electric, Siemens, Rockwell Automation, Motorola Solutions, ABB, AVEVA/Wonderware, Endress+Hauser, Lacroix Sofrel, Gutermann, and Kaspersky.
• Secured client approvals, framework agreements, and strategic opportunities across utilities, municipalities, water, power, and industrial sectors, driving business development.
• Led introduction and commercialization of innovative solutions including Water Management Systems (WMS), Pressure Management System (PMS), Smart Irrigation, Smart Metering, Leak Detection, and Utility Digitalization platforms.
• Collaborated with executive management, technology partners, and engineering teams to ensure alignment of business strategy with market opportunities and customer requirements.
• Key Achievements

• Improved delivery excellence by managing end-to-end automation and infrastructure programs lifecycles.
• Raised revenue by 25% outcomes by leading SCADA telemetry and smart metering delivery across Saudi Arabia.
• Strengthened national infrastructure reliability by deploying SCADA control centers and telemetry systems.
• Increased stakeholder impact through strategic delivery for NWC, SWCC, SEC, Aramco, and municipalities.
• Expanded water and power smart metering coverage through AMR business establishment.
• Enabled nationwide project success by building capable project and commissioning support teams.
• Reduced costs and supported growth through technical leadership, risk management, and contract administration.

• Led technical operations projects and customer engagement across UAE, Oman, GCC markets.
• Delivered operational excellence and customer satisfaction through day-to-day coordination by closing 50% of legacy projects within one year.
• Provided regional leadership for automation telemetry and communication solutions across GCC markets with increase of 30% of order intake.
• Prioritised tasks according to business needs, maximised team output.

• Founded and developed automation division in Oman through strategic joint venture.
• Established and led automation and control systems business in Oman.
• Directed engineering project execution and customer engagement for SCADA solutions.

Managed and optimized university network infrastructure, ensuring reliable connectivity, system performance, and operational continuity with increasing efficiency up to 96% .

Established and scaled Automation Division, driving market growth, strategic partnerships with 20% growth in market penetration.

Improved diversity solutions within utilities by 10% including industrial automation ( SCADA, BMS & PLC platforms ).