Al-Johara Al-Banyan
Riyadh,01
Summary
Ambitious promoter and skilled people manager with deep understanding of market trends and successful strategies to achieve sales and marketing results.
Creative marketer willing to think outside the box to secure impressive results. Strengths include leveraging data to optimize approaches and capitalizing on new opportunities.
Overview
5
5
years of professional experience
Work History
Senior marketing specialist
Karaz Linen
Riyadh
01.2024 - Current
- Compiled and reviewed consumer data on patterns and preferences for marketing information.
- Managed stakeholder expectations with performance reports and sales forecasts.
- Networked with media and PR professionals to build campaign reach.
- Developed targeted advice for decision-makers on how best to reach target consumers and build awareness.
- Brainstormed ideas with stakeholders to maximise project potential.
- Organised marketing plans and programmes to best support business growth and development.
- Managed marketing budgets for cost-effectiveness and maximum ROI.
- Coordinated placements for television and radio, social media and print publication advertisements.
- Developed creative and innovative visual merchandising solutions to support sales growth.
- Created seasonal interior displays to promote products in line with corporate sales objectives.
Social media specialist
Karaz Linen
Riyadh
09.2023 - 01.2024
- Onboarded social media influencers to raise awareness of client products and services within target demographics.
- Drove website traffic by writing witty and creative social media content and blog posts.
- Set standards for outgoing content, producing templates and examples.
- Guaranteed quality of content, establishing relationships cross-functionally to gather inspiration for content.
- Protected brand image, moderating conversations, questions and comments to prevent undesirable content.
- Identified areas for content improvement by monitoring competitor social media activity and trends.
- Analysed social media metrics to identify areas for improvement and strategic adjustments.
- Managed social media platforms, creating and scheduling content to maintain consistent online presence.
Project Manager
Arees org
Riyadh, SA
10.2022 - 09.2023
- Developed and deepened professional relationships with vendors, negotiated contracts and monitored performance.
- Created and implemented traditional marketing campaigns.
- Maximised branding exposure, customer traffic and sales by developing and executing effective marketing programmes.
- Monitored market trends to remain ahead of competitors, consistently meeting client demands.
- Made recommendations for changes in investment policies due to changing market conditions.
- Communicated regularly with clients to discuss progress toward financial goals.
- Screened financial feasibility of each project to identify potential risks.
- Maintained awareness of competitors' activities to identify and capitalise on market gaps.
- Trained team in content development and project management.
- Supervised all marketing and planning activities to achieve company goals.
Director
Rekaaz
Riyadh, Riyadh Region
06.2022 - 10.2022
- Managed daily operations by overseeing financials, key performance indicators and employee performance.
- Strategised long-term business needs, driving customer feedback to deliver ongoing process improvements.
- Supported marketing strategy and advertising initiatives that built brand awareness and reputation.
- Built and maintained positive relationships with employees, enhancing staff retention figures.
- Resolved staff and client issues effectively and efficiently, enhancing business performance and growth.
Marketing Specialist
Sweet corner CO
Riyadh, Saudi Arabia
08.2019 - 03.2021
- Developed and executed sales promotions, increasing revenue through targeted campaigns.
- Gathered customer insight data to inform product development and marketing content.
- Crafted and implemented plans and content for social media posts to reach different targets.
- Implemented strategies to engage and attract customers, increasing brand engagement and sales.
- Developed targeted advice for decision-makers on how best to reach target consumers and build awareness.
- Networked with media and PR professionals to build campaign reach.
- Evaluated campaign performance to optimise return on investment.
- Brainstormed ideas with clients and stakeholders to maximise project potential.
Executive Assistant
Manarat Al-Tarbiah CO
Riyadh, Saudi Arabia
06.2020 - 01.2021
- Implemented updated policies and practices for organisation and monitored effect.
- Served as professional representative of CEO to executive clients, investors and board members.
- Collaborated with other administrative team members, human resources, marketing department and finance department on special projects and events.
- Coordinated events and conferences, offering support with set-up and resources to guarantee smooth operations.
- Scheduled Board of Directors meetings, assisting with meeting materials, resources and agendas.
- Maintained databases and filing systems to boost team efficiency.
- Evaluated and assisted in developing office policies and procedures for improved workflow.
Public Relations Specialist
GGIS
Riyadh , Saudi Arabia
08.2019 - 03.2020
- Built relationships with media personnel, bloggers and social influencers to maintain industry connections.
- Handled guest list for client events, sending invitations and managing attendees during events.
- Supervised marketing content production and consistently met campaign targets.
- Established strong social media presence to increase brand exposure.
Education
Diploma of Higher Education - Management Sciences
Princess Nourah Bint Abdulrahman University
Riyadh06.2017
Skills
- Analytical problem solving
- Training and development
- Vendor sourcing
- Direct marketing campaigns
- Campaign management
- Business development
Languages
Arabic
Native language
English
Upper intermediate
B2
Arabic
Native
Timeline
Senior marketing specialist
Karaz Linen
01.2024 - Current
Social media specialist
Karaz Linen
09.2023 - 01.2024
Project Manager
Arees org
10.2022 - 09.2023
Director
Rekaaz
06.2022 - 10.2022
Executive Assistant
Manarat Al-Tarbiah CO
06.2020 - 01.2021
Marketing Specialist
Sweet corner CO
08.2019 - 03.2021
Public Relations Specialist
GGIS
08.2019 - 03.2020
Diploma of Higher Education - Management Sciences
Princess Nourah Bint Abdulrahman University
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