ALBATOUL ALMARSHEDI
Riyadh,Saudi Arabia
Summary
PMP®-certified business development analyst with over four years of experience in government and consulting sectors in Saudi Arabia. Expertise in managing full-cycle accounts, leading RFP and tender processes, and establishing strategic partnerships that enhance growth. Proficient in stakeholder engagement with public sector entities and skilled in HubSpot CRM, KPI reporting, and data-driven decision-making.
Overview
5
5
years of professional experience
1
1
Certification
Work history
Senior Business Development Analyst
Erad — SME Financing Platform
2025.08 - Current
- Managed end-to-end business development activities for SME financing solutions across Saudi Arabia, contributing to pipeline expansion across multiple sectors.
- Exceeded sales targets by 150% for 3 consecutive months.
- Conducted financial and credit assessments using SIMAH and Bayan reports to support investment decisions and due diligence processes.
- Led proposal preparation, client presentations, and commercial discussions; supported deal closure across the full sales cycle.
- Tracked and reported sales pipeline performance and KPIs through HubSpot CRM; maintained accurate forecasting and activity logs.
- Supported process optimization initiatives and coached junior team members on client engagement and deal management best practices.
Accounts Management Manager
BI Consulting
2024.07 - 2025.08
- Secured consulting engagements with major government entities including Riyadh Municipality, contributing directly to revenue growth.
- Led end-to-end RFP submissions, including technical and commercial proposal development, bid coordination, and compliance review.
- Managed a portfolio of strategic client accounts across ministries and public-sector entities, maintaining strong long-term relationships.
- Coordinated project delivery activities with internal teams to ensure client satisfaction, scope adherence, and timely execution.
- Reviewed and quality-assured proposals and presentations to ensure alignment with client requirements and organizational standards.
- Achieved SAR 25M annual sales target through strategic account management and client retention.
Acting Business Development Manager / Business Development Specialist
Areeb for Human Resources
2021.12 - 2024.03
- Increased qualified leads by 30% through structured market research, stakeholder mapping, and targeted outreach campaigns aligned with Vision 2030 initiatives.
- Coordinated efforts for saudization project within tourism sector, engaging with ministry of tourism to localise 3000 tourism-related positions across kingdom, ensuring alignment with national employment strategies.
- Managed key accounts, ensuring high levels of customer satisfaction.
- Managed CRM workflows, client onboarding, and cross-functional coordination between operations and delivery teams.
- Negotiated contracts and maintained ongoing relationships with clients and government entities.
- Evaluated campaign performance to optimise return on investment.
Human Resources Specialist
CCC by STC
2021.05 - 2021.12
- Supported recruitment and onboarding activities for Ministry of Environment, Water, and Agriculture projects.
- Managed employee relations and HR operations while ensuring compliance with organizational policies.
- Drafted detailed job descriptions to attract qualified candidates.
- Enhanced company culture through implementation of wellness programmes.
Education
Business Administration Diploma - Business Administration
Imam Mohammad Ibn Saud Islamic University
Skills
- Business Development Strategy
- Government Relations & Public Sector Engagement
- Account Management
- Project Coordination
- RFP & Tender Management
- Contract Negotiation
- HubSpot CRM
- Market Research & KPI Reporting
- Pipeline Management
Certification
- Project Management Professional (PMP) – Project Management Institute (PMI), 2025
- McKinsey Forward Program – McKinsey & Company, 2026
Timeline
Senior Business Development Analyst
Erad — SME Financing Platform
2025.08 - Current
Accounts Management Manager
BI Consulting
2024.07 - 2025.08
Acting Business Development Manager / Business Development Specialist
Areeb for Human Resources
2021.12 - 2024.03
Human Resources Specialist
CCC by STC
2021.05 - 2021.12
Business Administration Diploma - Business Administration
Imam Mohammad Ibn Saud Islamic University