Anwar Almurshed
Riyadh,Saudi Arabia
Summary
Accomplished professional with expertise in business intelligence tools, corporate diplomacy, and business restructuring. Demonstrates strong P and L accountability, resilience, and stamina. Adept at driving organisational success through strategic planning and effective decision-making. Committed to leveraging skills to achieve long-term business growth and operational excellence.
Offering strong candidate with leadership qualities and strategic mindset. Knowledgeable about driving business growth, managing cross-functional teams, and fostering innovation. Ready to use and develop strategic planning, team leadership, and business development skills in leadership role.
Overview
33
33
years of professional experience
Work History
CEO
Lulu Business Services KSA
Riyadh, Saudi Arabia
04.2022 - 07.2023
- Worked as CEO of LBS for 16 months from April 2022 till July 2023
- Completed registration and set up of LBS company under the laws of Saudi Arabia (KSA) as foreign investment company
- Prepared a LBS strategy and plans to be a regional payment company starting from the KSA market to serve consumers and SME Business
- Prepared business model and scope of products and service with strategic partners
- Established partnerships and collaboration with banks, Fintech’s and target corporate/business
Head of Remittance Business (TeleMoney)
Arab National Bank
Riyadh, Saudi Arabia
01.2012 - 03.2022
- TeleMoney is a profitable remittance business line in ANB with more than 100 centers, electronic channels, correspondent banks, MTOs and more than 650 staff
- My responsibilities included: P&L
- Managed all network, channels, and its operation
- Managed sales, operations
- Transforming remittance business to digital channels (digital onboarding, launched TM Mobile App and TM Kiosk)
- Established strategic alliances / partnerships with corporate and Fintech Companies for growth
- Established remittance Agent Model and direct / mobile sales team
- Developed cross-border payment / international remittances strategy
Head of Consumer Finance Products
Arab National Bank
Riyadh, Saudi Arabia
01.2006 - 12.2011
- Managed the consumer finance/ assets products (Personal Loans, Credit Cards, Auto lease/car loan and Housing Loans)
- Responsibility include P & L, market share, product development, portfolio management, managed 8 product managers, sales, and marketing
- Achieved the sales target and portfolio growth as per the budget through all channels (branches and direct sale channels)
- Initiated and implemented many features and enhancements in the consumer finance products and achieved sales targets, services KPIs, and efficiency
- Launched new products i.e
- Al Arabi Local Shares finance, Almubarak Plus Credit Card, platinum cards (from both Visa and MasterCard), Titanium from MasterCard, Al Joud Finance (for pensioners)
- Participated in the establishment of Saudi Home Loan Co
- As a financing company in the market
- Actively participated in developing the pre-paid card program with SAMA and launched the product in ANB
Head of Alternative Delivery Channels (ADCs)
Arab National Bank
Riyadh, Saudi Arabia
01.2000 - 12.2006
- Initially I was given the assignment to set up Hatif Alarabi, which Phone Banking operation (call center) and Telesales capabilities in the bank
- Managed to set up and implement ANB Phone Banking (Hatif Alarabi) with modern technology to meet customer needs through a team of 115 qualified staff
- This project was implemented in 18 months, and we managed achieving 50% self-service usage through IVR system
- Established an effective Telesales Team focusing on cross selling and retention
- Managed the ATMs network in addition to the Phone Banking, which included full responsibilities for ADCs strategy, plan execution, market share, network performance and expansion
- Initiated the implementation of Bill Payments/SADAD Project (the bill payment program in KSA) as the first bank in the market, which required working with multiple vendors, SAMA and various departments in ANB
- Initiated and managed the introduction of Cash Deposit Machines (CDMs) in the bank
- Responsible for Debit Card product (around 700,000 cards) and managed the migration to EMV technology
- Initiated and implemented various enhancements for Retail Internet Banking
Phone Banking Operation Manager
Saudi American Bank (SAMBA)
Riyadh, Saudi Arabia
01.1993 - 12.1999
- Prepared business requirements and worked with IT team to design and establish SambaPhone
- Launched first modern Phone Banking Channel in Saudi Arabia with comprehensive Self Service transactions using IVR machines and agent-based service through qualified staff
- Was assigned as Phone Banking Operation Manager with full responsibility of SambaPhone performance and managed more than 120 staff
- Participated in establishing the Credit Card business in SAMBA
- Was given an assignment in Singapore to prepare the cards business requirements and testing
- Gained international experience and participated in establishing and enhancing various Call Centers operation in Citibank Dubai - UAE, Cairo - Egypt and Warsaw - Poland
- In 1994 was selected to represent SAMBA and was assigned as project manager with SAMA to implement and Launch POS terminals and services through SPAN Network in the bank
- Participated in migrating SAMBA branches to new platform for account opening and customer relationship managed called 'One Stop Relationship Opening (OSRO)'
Sales and Marketing Officer
Saudi American Bank (SAMBA)
Riyadh, Saudi Arabia
07.1990 - 12.1992
- Responsible for sales in the branch with specific sales target in NIBs and deposits
- Responsible for SAMBA Gold program/segment relationship management and sale target in the branch
- Responsible for customer services in the branch and has service standards to be achieved
- Responsible for account opening and all customers’ requests and inquiries in the branch
- Also, handling all customers’ complaint and disputes
- Always achieved sales targets set by branch manager during my work in the branch
Education
Banking Operation Diploma -
SAMBA
Riyadh, Riyadh Region 07.1990 - 12.1990
Skills
- Business intelligence tools
- Corporate diplomacy
- Business restructuring
- P and L accountability
- Resilience and stamina
Personal Information
- Date of birth: 01/01/64
- Nationality: Saudi National
- Marital status: Married
Custom
A financial services professional with more than 34 years of progressive and diverse work experience in banking. Experience gained in cross functional banking services with focus on retail / consumer banking, consumer finance products and services, business development, sales and marketing, local payments, cross border payments (International remittances), digital services, Fintech, cash management and operation. Have strong knowledge of KSA/GCC market, regulatory/ government requirements, central banks requirements especially Saudi Central Bank rules and regulation with respect to retail /consumer banking and payments.
Languages
Arabic
Fluent
English
Advanced
Timeline
CEO
Lulu Business Services KSA
04.2022 - 07.2023
Head of Remittance Business (TeleMoney)
Arab National Bank
01.2012 - 03.2022
Head of Consumer Finance Products
Arab National Bank
01.2006 - 12.2011
Head of Alternative Delivery Channels (ADCs)
Arab National Bank
01.2000 - 12.2006
Phone Banking Operation Manager
Saudi American Bank (SAMBA)
01.1993 - 12.1999
Banking Operation Diploma -
SAMBA
07.1990 - 12.1990
Sales and Marketing Officer
Saudi American Bank (SAMBA)
07.1990 - 12.1992
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