Asad Ullah Sarwar
Jeddah,Mecca Region
Summary
Results-driven professional with expertise in revenue generation, business development, and marketing. Experienced in sales strategy development, market analysis, and customer relationship management. Skilled in Salesforce CRM and digital advertising platforms, with strong product launch and direct marketing capabilities. Led teams to achieve territory growth and drive business expansion, focusing on strategic development to enhance market success.
Overview
28
28
years of professional experience
Work History
Sales development manager
ENTAJ AL GHAD COMPANY
Jeddah
09.2021 - Current
- Formulated and executed data-driven growth strategies that significantly accelerated revenue generation and enhanced overall customer satisfaction.
- Pioneered new marketing initiatives and product launches, contributing to a 15% increase in market share and expanding footprint into untapped markets.
- Conducted comprehensive market research and competitor analysis across multiple sales channels, agilely adjusting strategies to maintain a distinct market advantage.
- Represented the brand as a key spokesperson at major industry conferences, meetings, and events to elevate brand equity and market positioning.
- Led high-impact customer acquisition and value-enhancement initiatives, securing a 20% increase in client retention.
- Cultivated and managed key accounts, establishing robust, long-term relationships through proactive post-sales support and consistent feedback loops.
- Aligned product solutions with unique client objectives, driving brand engagement and fostering deep customer loyalty.
- Maintained structured communication channels with clients to gauge satisfaction, swiftly resolve grievances, and upsell new offerings.
- Designed and implemented optimized route planning and city zoning strategies, drastically improving field sales performance and coverage.
- Streamlined sales workflows and established efficient operational systems to accelerate deal closure times.
- Defined clear, measurable sales targets and KPIs, aligning workforce efforts with broader corporate objectives.
- Orchestrated the timely execution and updates of Business Development Agreements (BDAs) across all active sales territories.
- Coordinated logistical operations to ensure the seamless, safe transportation, storage, and distribution of goods.
- Mentored, trained, and developed entry-level employees, successfully cultivating them into high-performing sales professionals.
- Collaborated closely with the marketing department to design and deploy highly targeted, cohesive promotional campaigns.
- Led cross-functional teams to ensure seamless project execution, on-time delivery, and cross-departmental alignment.
National Sales Manager
BAESHEN GROUP
08.2016 - 08.2021
- Developed and executed comprehensive sales and operational plans, driving a 30% increase in market share over five years.
- Oversaw business plan execution and identified lucrative investment opportunities to facilitate geographic and market expansion actively.
- Pioneered innovative sales strategies and organized targeted marketing campaigns that substantially boosted brand visibility and market presence.
- Communicated operational policies, performance updates, and strategic challenges directly to the Board of Directors to ensure leadership alignment.
- Managed the annual operating budget, optimizing resource allocation to achieve a 15% reduction in operational costs.
- Streamlined workflows and processes, leveraging continuous improvement methodologies to enhance day-to-day operational efficiency.
- Enforced strict Standard Operating Procedures (SOPs) and KPIs, utilizing performance checks, reward structures, and disciplinary frameworks to maintain high standards.
- Authorized and optimized strategic pricing structures, focusing on high-demand locations and schedules to maximize profitability.
- Administered collection rates and client balances in strict compliance with company policies, effectively reducing outstanding debt age.
- Elevated customer satisfaction by 20% by designing and monitoring a seamless, authenticated system for returns, replacements, and refunds.
- Strengthened client retention by proactively managing relationships, troubleshooting complex issues, and resolving escalations.
- Established a rapid-response workflow to resolve urgent client complaints swiftly across the operational hierarchy.
Regional Sales Manager
SATCO Food
06.2013 - 07.2016
- Prepared annual sales forecasts and set ambitious regional sales targets, achieving a 20% increase in revenue over three years.
- Spearheaded market penetration initiatives, identifying prospects, preparing proposals, and closing high-value sales deals.
- Identified sales opportunities, set business targets, secured high-level meetings, and developed a strategic sales process to successfully close deals.
- Devised and implemented strategies that boosted revenue and enhanced customer satisfaction, securing new business from both established and new clients.
- Managed key accounts, optimising visibility, contract compliance, trade rebates, and promotional calendars while reviewing profitability to enhance account performance.
- Ensured the effective display and visibility of company SKUs, aligning with market share and revenue objectives.
- Maximised return on investment for every Riyal spent by prioritising sustainable spending and promotional activities aligned with long-term objectives.
- Researched market trends to innovate new products and upgrade existing lines, staying ahead of competitor initiatives to minimize risk and maximize profits.
- Created annual marketing plans, including budget forecasts, and delivered reports with strategic recommendations to senior management.
- Developed advertising and merchandising strategies that generated substantial sales opportunities, supporting the dealership's growth objectives.
Key Account Manager
VITA FOODS (SAUDI PAN GULF)
06.2008 - 05.2013
- Established and implemented key account business development plans to drive aggressive sales growth.
- Maintain & Develop the Customers Portfolio in the Region.
- Planned, negotiated, and agreed on the annual promotional plan, marked efficient sales forecasts, and executed target achievements according to the sales plan.
- New lines value added to the Modern Trade, developing aggressive Key Accounts Activity Plan.
- Plan and implement trade promotions, marketing, pricing, and discounts in line with company policies.
- Manage the Sales & Merchandising Team within the Area of Responsibilities- Modern Trade.
- Covered distribution of all brands and categories, managed product visibility merchandising, and operated successfully to achieve sales volume, market share, and revenue objectives in modern trade channels.
- Build strong trade relations in Modern trade, Stimulate Partnerships with assigned customers leading to long-term business success.
- Arranged product distribution to optimise visibility in prime locations.
- Managed promotional planning with marketing and merchandising teams to identify growth opportunities through maximising NPL and promotional processes.
- Execute Sales & Marketing strategies according to fiscal year & budget in order to achieve agreed sales goals.
- Work closely with the Sales, Marketing & Logistics departments to ensure category development & delivery.
Sales & Marketing Manager
BRITISH AMERICAN TOBACCO CO.
09.1998 - 05.2008
- Led all facets of the integrated marketing and sales program and managed all operational and administrative aspects of the department.
- Spearheaded national sales activities, ensuring alignment with overall business objectives.
- Recruited, trained, and supervised an interdisciplinary team of sales specialists. Provided personnel feedback.
- Developed sales programs and strategies to maximise sales force efficiency.
- Planned, developed, and executed a range of marketing and sales strategies to advance the key objectives of the overall business. Oversee all outside communications, including direct mail, catalogues, exhibits, and websites.
- Designed and led advertising and promotional campaigns, continuously tracking performance and implementing adjustments to maximize impact.
- Conducted in-depth market segmentation and competitive analysis to identify optimal market entry strategies and customer acquisition methods.
- Coordinated market research and analysis, producing detailed reports on trends and opportunities, and collaborated with senior management to set sales forecasts and revenue targets.
Education
MBA - Marketing
University of Punjab
12.1995
Skills
- Sales strategy
- Revenue generation
- Client acquisition
- Market analysis
- Digital advertising
- Effective marketing
- Results-oriented
- Budget & Forecast Management
- Business expansion
- Territory growth
- Salesforce crm software
- Data analysis tools
- Strategy development
- Promotion planning
- Team leadership
- Team Leadership & Training
- Customer management
- Target-Driven mindset
- Organisational capacity
- Advanced negotiation techniques
Languages
English
Arabic
Urdu
Personal Information
- Total Experience: 9 years and 9 months
- Marital Status: Married
- Work Permit: Iqama Transferable
- Visa Status: Iqama Transferable
Timeline
Sales development manager
ENTAJ AL GHAD COMPANY
09.2021 - Current
National Sales Manager
BAESHEN GROUP
08.2016 - 08.2021
Regional Sales Manager
SATCO Food
06.2013 - 07.2016
Key Account Manager
VITA FOODS (SAUDI PAN GULF)
06.2008 - 05.2013
Sales & Marketing Manager
BRITISH AMERICAN TOBACCO CO.
09.1998 - 05.2008
MBA - Marketing
University of Punjab