Asad Ullah Sarwar
Jeddah,Mecca Region
Summary
Results-driven professional with expertise in revenue generation, business development, and marketing. Experienced in sales strategy development, market analysis, and customer relationship management. Skilled in Salesforce CRM and digital advertising platforms, with strong product launch and direct marketing capabilities. Led teams to achieve territory growth and drive business expansion, focusing on strategic development to enhance market success.
Overview
4
4
years of post-secondary education
28
28
years of professional experience
Work history
Sales development manager
ENTAJ AL GHAD COMPANY
Jeddah, Saudi Arabia
2021.09 - Current
- Developed and executed growth strategies focused on increasing revenue and enhancing customer satisfaction.
- Led customer acquisition and value-enhancement initiatives, resulting in a 20% increase in client retention.
- Managed key accounts, fostering strong client relationships to drive retention and satisfaction.
- Promoted company products by aligning solutions with client objectives, enhancing customer engagement.
- Identified potential leads, resulting in increased revenue opportunities.
- Implemented sales strategies to boost market presence.
- Streamlined the sales process by establishing efficient workflow systems.
- Defined sales targets, setting clear expectations for the workforce.
- Enhanced customer loyalty with high-quality service delivery.
- Provided post-sales support and continuous client feedback to build and maintain long-term relationships.
- Conducted competitive analysis to stay ahead in the market.
- Monitored competitor activities across sales channels and adjusted strategies to maintain market competitiveness.
- Established and managed route planning and city zoning strategies for sales teams, improving overall sales performance.
- Collaborated with marketing department for effective promotional campaigns.
- Successfully launched new products in the market through strategic planning and execution.
- Conducted market research to identify customer needs, guiding expansion into untapped markets.
- Planned and led new marketing initiatives, contributing to a 15% increase in market share.
- Represented the company at key industry conferences, meetings, and events to strengthen brand presence and market positioning.
- Mentored and developed entry-level employees into high-performing team members.
- Maintained routine communication with clients to assess overall satisfaction, resolve complaints and promote new offerings.
- Built lasting relationships with clients through customer service interactions.
- Ensured timely updates and execution of Business Development Agreements (BDAs) across all sales territories.
- Coordinated cross-functional teams to ensure seamless project execution.
- Planned logistical operations for safe transportation, storage and sale of goods.
- Developed new business by networking with valuable customers.
- Planned logistical operations for safe transportation, storage and sale of goods.
- Generated new business for company expansion through proactive client outreach.
National Sales Manager
BAESHEN GROUP
2016.08 - 2021.08
- Developed strategic sales and operational plans that ensured consistent business growth, increasing market share by 30% over five years.
- Oversaw execution of business plan and identified new investment opportunities, facilitating company expansion.
- Directed all business development and operational initiatives, delivering measurable business outcomes.
- Strengthened customer retention by managing relationships with both new and existing clients, ensuring their needs were consistently met.
- Managed the annual operating budget, optimizing resource allocation and reducing operational costs by 15%.
- Ensured optimal staffing levels and resource allocation across company sections, improving operational efficiency.
- Led day-to-day operations, ensuring the company achieved key business objectives, including sales targets, market share growth, and geographic expansion.
- Drove company performance to meet desired sales results, maintaining strong market presence and extending geographic coverage.
- Maintained collection rates and client balances in line with company policies, effectively managing debt age.
- Conducted risk analysis for business operations, implementing risk mitigation strategies in collaboration with staff.
- Confirmed pricing sheets based on strategic criteria, optimizing high-demand locations and scheduling for maximum profitability.
- Handled and resolved urgent client queries and complaints, ensuring timely and satisfactory outcomes.
- Dealt with client requests, troubleshooting issues to improve customer experience.
- Monitored and authenticated returns, replacements, and refunds, improving customer satisfaction by 20%.
- Generated weekly reports on client turnover and key performance indicators (KPIs) to track progress and inform decision-making.
- Conducted routine follow-ups with delivery managers, optimizing workflow, forecasting, and resource allocation.
- Supervised delivery managers, ensuring daily compliance with company procedures and protocols.
- Managed complaints across the operational hierarchy, resolving issues swiftly and effectively.
- Enforced standard operating procedures (SOPs) and KPIs, applying consistent performance checks, rewards, and disciplinary actions.
- Communicated all operational policies and issues in board meetings, ensuring alignment with senior leadership.
- Analyzed and maintained efficient processes and workflows, continuously implementing improvements to enhance operational efficiency.
- Identified business opportunities and addressed challenges, fostering growth and innovation within the company.
- Managed a diverse team of sales professionals to achieve optimal performance.
- Developed innovative sales strategies for improved market presence.
- Boosted brand visibility by organising strategic marketing campaigns.
Regional Sales Manager
SATCO Food
2013.06 - 2016.07
- Prepared annual sales forecasts and set ambitious regional sales targets, achieving a 20% increase in revenue over three years.
- Spearheaded market penetration initiatives, identifying prospects, preparing proposals, and closing high-value sales deals.
- Identified sales opportunities, set business targets, secured high-level meetings, and developed a strategic sales process to successfully close deals.
- Devised and implemented strategies that boosted revenue and enhanced customer satisfaction, securing new business from both established and new clients.
- Managed key accounts, optimising visibility, contract compliance, trade rebates, and promotional calendars while reviewing profitability to enhance account performance.
- Ensured the effective display and visibility of company SKUs, aligning with market share and revenue objectives.
- Maximised return on investment for every Riyal spent by prioritising sustainable spending and promotional activities aligned with long-term objectives.
- Researched market trends to innovate new products and upgrade existing lines, staying ahead of competitor initiatives to minimize risk and maximize profits.
- Created annual marketing plans, including budget forecasts, and delivered reports with strategic recommendations to senior management.
- Developed advertising and merchandising strategies that generated substantial sales opportunities, supporting the dealership's growth objectives.
- Managed inventory levels to balance cost control with production targets, effectively handling seasonal demand cycles and ensuring high product quality.
- Streamlined employee functions, conducted training sessions, and delegated responsibilities to maximize performance amidst evolving business scenarios.
- (3 Years 2months)
Key Account Manager
VITA FOODS (SAUDI PAN GULF)
2008.06 - 2013.05
- Established and implemented key account business development plans to drive aggressive sales growth.
- Maintain & Develop the Customers Portfolio in the Region.
- Planned, negotiated, and agreed on the annual promotional plan, marked efficient sales forecasts, and executed target achievements according to the sales plan.
- New lines value added to the Modern Trade, developing aggressive Key Accounts Activity Plan.
- Plan and implement trade promotions, marketing, pricing, and discounts in line with company policies.
- Manage the Sales & Merchandising Team within the Area of Responsibilities- Modern Trade
- Covered distribution of all brands and categories, managed product visibility merchandising, and operated successfully to achieve sales volume, market share, and revenue objectives in modern trade channels.
- Build strong trade relations in Modern trade, Stimulate Partnerships with assigned customers leading to long-term business success.
- Arranged product distribution to optimise visibility in prime locations.
- Managed promotional planning with marketing and merchandising teams to identify growth opportunities through maximising NPL and promotional processes.
- Execute Sales & Marketing strategies according to fiscal year & budget in order to achieve agreed sales goals.
- Work closely with the Sales, Marketing & Logistics departments to ensure category development & delivery.
- Monitored competitor activities and prepared market analysis on share, visibility space, and marketing initiatives to inform strategic responses.
- All support doc credit Notes, and compensations provided to the Accounts department in order to avoid inappropriateness in the accounts.
- (5 Years)
Sales & Marketing Manager
BRITISH AMERICAN TOBACCO CO.
1998.09 - 2008.05
- Marketing & Sales Management – Led all facets of the integrated marketing and sales program and managed all operational and administrative aspects of the department.
- Spearheaded national sales activities, ensuring alignment with overall business objectives.
- Recruited, trained, and supervised an interdisciplinary team of sales specialists. Provided personnel feedback. Developed sales programs and strategies to maximize the efficiency of the sales force.
- Planned, developed, and executed a range of marketing and sales strategies to advance the key objectives of the overall business. Oversee all outside communications, including direct mail, catalogues, exhibits, and websites.
- Designed and led advertising and promotional campaigns, continuously tracking performance and implementing adjustments to maximize impact.
- Conducted in-depth market segmentation and competitive analysis to identify optimal market entry strategies and customer acquisition methods.
- Coordinated market research and analysis, producing detailed reports on trends and opportunities, and collaborated with senior management to set sales forecasts and revenue targets.
- Developed sales forecasts, revenue projections, and cost-of-marketing analyses to inform marketing operations and strategic decision-making.
- Developed detailed forecasts for sales volume, revenue projections, and budgetary needs. Administered the annual budget and identified opportunities to streamline costs.
- Coordinated individual selling with specialized promotions and other sales programs. Assisted in key customer acquisition situations and maintained critical relationships with leading accounts.
- Oversee and coordinated the activities of a group of full-time marketing specialists, as well as an international team of commissions.
- Forged and promoted key customer relationships with major accounts nationwide. Served as a senior business representative at conferences, client meetings, trade shows, and other special events.
- Managed annual operating budgets and ensured adherence to budget targets. Coordinated closely with the senior executive team in setting corporate strategy and shaping company policy
- (9 Years 9months)
- (9 Years 9months)
Education
MBA - Marketing
University of Punjab
Lahore Pakistan 1992.01 - 1995.12
Skills
- Sales strategy
- Revenue generation
- Client acquisition
- Market analysis
- Digital advertising
- Effective marketing
- Results-oriented
- Budget & Forecast Management
- Business expansion
- Territory growth
- Salesforce crm software
- Data analysis tools
- Strategy development
- Promotion planning
- Team leadership
- Team Leadership & Training
- Customer management
- Results-oriented
- Target-Driven mindset
- Organisational capacity
- Territory growth
- Advanced negotiation techniques
- Collaborative selling
- Contract drafting and review
- Email marketing platforms knowledge
- Presentation tool proficiency
Work availability
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
morning
afternoon
evening
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Languages
English
Fluent
Arabic
Advanced
Urdu
Fluent
Timeline
Sales development manager
ENTAJ AL GHAD COMPANY
2021.09 - Current
National Sales Manager
BAESHEN GROUP
2016.08 - 2021.08
Regional Sales Manager
SATCO Food
2013.06 - 2016.07
Key Account Manager
VITA FOODS (SAUDI PAN GULF)
2008.06 - 2013.05
Sales & Marketing Manager
BRITISH AMERICAN TOBACCO CO.
1998.09 - 2008.05
MBA - Marketing
University of Punjab
1992.01 - 1995.12
Personal
- Married
- Iqama Transferable
ACADEMIC QUALIFICATION
- Completed Management Distribution and Marketing Courses Training in Dubai conducted by British American Tobacco Company (BAT).
- “Market Research Training Level-1” BAT Dubai, UAE.
- “Assessment Center Training” BAT, Dubai, UAE
- “Management Skills course” – Dubai, UAE
- “Presentation Skills course” – Dubai, UAE
- “Leadership Development Program” given by BAT Jeddah.
- “Competitive edge Series-1”, given by BAT, Jeddah.