Cherif Mohamed

Leading the entire construction business and administration of Henkel Polybit in Saudi Arabia. Managing an organization of 90 FTEs:

• Built a high-performing sales and admin team through targeted recruitment, training, and performance management initiatives.
• Increased market share by developing and implementing effective sales strategies
• Analyzed market trends and competitor activities to inform strategic decision making.
• Achieved revenue targets through proactive client engagement strategies that fostered long-term relationships with customers.
• Managed budgets, financial planning, and forecasting to optimize profitability for the country operations.
• Managed cross-functional teams to ensure seamless operations and drive business objectives.
• Established strong relationships with key industry players for business growth and expansion.
• Devised promotional and advertising plans to enhance product positioning and global brand marketing development.
• Accomplished multiple tasks within established timeframes.
• Maintained professional, organized, and safe environment for employees and patrons.
• Developed and maintained relationships with customers and suppliers through account development.
• Managed and motivated employees to be productive and engaged in work.

Country Manager for entire Adhesive business for Tunisia, Algeria and Morocco. Managing 16 direct reports:

• Developed and implemented business strategies to achieve business goals and stay competitive.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Demonstrated products to show potential customers benefits and advantages and encourage purchases.
• Managed revenue models, process flows, operations support and customer engagement strategies.
• Built relationships with customers and community to establish long-term business growth.
• Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
• Compiled and analyzed data to determine approaches to improve sales and performance.
• Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
• Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.

Country Manager for entire Adhesive business in both Tunisia and Algeria. Managing a team of 11 direct reports:

• Managed and motivated employees to be productive and engaged in work
• Compiled and analyzed data to determine approaches to improve sales and performance.

Managing all Maghreb distributors across different SBUs and across all Maghreb Countries. Managing a team of 8 FTEs:

• Established strong relationships with key industry players for business growth and expansion.
• Devised promotional and advertising plans to enhance product positioning and global brand marketing development.
• Managed and motivated employees to be productive and engaged in work.
• Direct the activities of employees, from recruiting, training, and evaluating new staff and ensuring that the department is in the process of meeting its financial objectives.
• Establish and implement budgets, prepare reports on senior management and ensure that the department complies with company policies.
• Ensure that employees have the resources to complete their work.
  

Sales Manager for the Consumer Business & West Africa BDM. Managing a team of 4 FTEs:

• Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
• Developed comprehensive product knowledge, enabling tailored solutions for clients'' specific needs.
• Evaluated competitor offerings to maintain a competitive edge, adapting strategies as necessary for sustained success.
• Increased sales revenue by developing and implementing effective sales strategies
• Built long-lasting client relationships through excellent customer service and consistent follow-ups.
• Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
• Streamlined sales processes for improved efficiency, resulting in higher conversion rates.
• Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
• Established and cultivated solid business relationships with new or existing customers.
• Exceeded sales quotas and increased profitability through effective sales strategy and business planning.

.Developing the Consumer Adhesive Business (Pattex and Tangit) Brands) in Tunisia market:

• Established strong rapport with clients by consistently exceeding their expectations in quality and service delivery.
• Increased overall efficiency while reducing operational costs through continuous evaluation and adjustment of key account management strategies.
• Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
• Analyzed market trends, identifying opportunities for expanding product offerings within key accounts.
• Analyzed sales and customer data to identify trends and opportunities for increased profitability.
• Developed thorough understanding of key clients' needs and requirements to prepare customized solutions.
• Created sales forecasts to target daily, monthly and yearly objectives.
• Analyzed key competitors to respond to competitive threats.
• Set and achieved company defined sales goals.

Developing the Consumer Adhesive in Libya Country:

• Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
• Negotiated contracts with clients and developed relationships with key personnel.
• Developed and implemented sales strategies to increase profits.

Handling all exports staff (from A to Z) related to Consumer and Industrial Adhesive products for both North and West Africa:

• Prepared and processed import and export documentation according to customs regulations, laws or procedures.
• Developed and maintained relationships with customs brokers, freight forwarders and customers.
• Prepared various import, export and supplier forms for customs submittal.

Indirect material service for Adhesive business:

• Established relationships with vendors to secure competitive pricing and discounts.
• Achieved cost savings by negotiating contracts and pricing with suppliers
• Managed and maintained purchase orders and invoices