Faizan Sultan
Medina,Saudi Arabia
Summary
Revenue Growth Strategist | RTM Strategy Developer | KPI Driven | Digital Transformation Advocate | Result-Oriented | Motivated Sales & Trade Marketing Professional with 15 years of experience, recognised for assessing operational needs and developing solutions to save costs, improve revenues and drive customer satisfaction. Resourceful and well-organised with excellent leadership and team-building record.
Overview
16
16
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work history
Senior Sales Supervisor
Saudia Dairy & Foodstuff Company (SADAFCO)
Medina
04.2023 - Current
- Driving revenue growth, managing SAR 100M+ in annual sales
- Leading dairy & frozen business across multiple channels modern trade, traditional trade, petro marts & wholesale; including national & local retail chains (e.g., Panda, Carrefour, Bindawood/Danube, Tamimi Market, UCS, SASCO, Az-Zawadah, Mehran)
- Ensuring 100% execution of contractual agreements
- Implementation of promotional calendar along with pre & post analysis
- Channelizing outlets based on potential, profile, footfall, and preferences
- Recruiting, managing, and counseling sales teams to achieve KPIs (e.g., revenue targets, order compliance-CFR, call productivity, drop size, stock management, OSA, merchandising, carry over, outstanding stocks & waste management)
- Managing customers, optimizing routes for van viability, and implementing RTM models
- Conducting analytical reporting and comparative analysis
- Overseeing S&D operations, credit, asset, and logistics management
- Focusing on shopper marketing through merchandising within and across categories
- Ensuring category share, shelf share, and shop share
- Participating in digital transformation and handling IT issues within sales function
- Ensuring execution aligns with contractual agreements and developing asset induction plans by analyzing freezer and chiller throughput for optimal asset utilization
- Utilizing budgets effectively, developing successors, and streamlining operations.
Sales Supervisor
Saudia Dairy & Foodstuff Company (SADAFCO)
Medina
06.2019 - 03.2023
Sr. Territory Sales Manager - Retail Sales & Distribution
FrieslandCampina
Karachi
07.2016 - 06.2019
Business Development Manager
Umer Distribution & Marketing
Karachi
03.2015 - 06.2016
Territory Sales Manager - Key Account Management (IMT, LMT & USC)
Engro Foods Limited
Karachi
10.2014 - 02.2015
Territory Sales Manager - International Modern Trade - Karachi
Engro Foods Limited
Karachi
07.2011 - 09.2014
Sales Promotion Supervisor
Engro Foods Limited
Karachi
04.2009 - 06.2011
Education
MBA - Business Administration
Federal Urdu University of Arts, Science and Technology
01.2008 - 12.2008
BBA - Business Administration
Federal Urdu University of Arts, Science and Technology
01.2005 - 12.2007
Skills
- Digital Transformation
- Adaptive Leadership
- Key Account Management
- Sales & Operation Management
- Policy and Procedure implementation
- Business diversification strategies
- Demand forecasting
- Research analysis
Certification
- Becoming an Impactful and Influential Leader
- Leading Effectively
- Customer Experience Strategy: Build a Customer-Centric Culture
- Leading Your Team Through Change
- Inventory Management Foundations
Languages
English
Fluent
Arabic
Upper intermediate
Urdu
Native
Affiliations
- Discovering new places
Accomplishments
Declared as "High Potential Employee" by American Consultancy & Training Center(ACT Leaders)
References
References available upon request.
Timeline
Senior Sales Supervisor
Saudia Dairy & Foodstuff Company (SADAFCO)
04.2023 - Current
Sales Supervisor
Saudia Dairy & Foodstuff Company (SADAFCO)
06.2019 - 03.2023
Sr. Territory Sales Manager - Retail Sales & Distribution
FrieslandCampina
07.2016 - 06.2019
Business Development Manager
Umer Distribution & Marketing
03.2015 - 06.2016
Territory Sales Manager - Key Account Management (IMT, LMT & USC)
Engro Foods Limited
10.2014 - 02.2015
Territory Sales Manager - International Modern Trade - Karachi
Engro Foods Limited
07.2011 - 09.2014
Sales Promotion Supervisor
Engro Foods Limited
04.2009 - 06.2011
MBA - Business Administration
Federal Urdu University of Arts, Science and Technology
01.2008 - 12.2008
BBA - Business Administration
Federal Urdu University of Arts, Science and Technology
01.2005 - 12.2007
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