FARID SAMY BARAKAT
Jazan,Saudi Arabia
Summary
Results-oriented Sales Leader with extensive experience in team management and territory optimisation. Led route-to-market strategies and territory restructuring, achieving significant sales turnarounds. Expertise in target setting, forecasting, distributor management, and trade promotions, driving customer growth and SKU penetration. Focused on field coaching and consistent follow-up to maintain performance and growth.
Overview
1
1
Certification
4
4
years of post-secondary education
18
18
years of professional experience
Work history
Area Supervisor – Jazan Region
Arabian Company for Agriculture & Industrial Investments (ARASCO)
Jazan
2024.07 - 2026.06
- Full responsibility for Jazan region covering Key Accounts & Traditional Trade across all categories.
- Managing sales force, targets, collections, inventory planning, and monthly forecasting.
- Took over full regional responsibility after restructuring and consolidation of roles.
- Increased regional stability through daily field follow-up, customer visits, and disciplined execution.
Area Supervisor – Southern Region
Industrial Oil Company (SAMA)
Southern Region
2023.12 - 2024.06
- Managed entire Southern Region: Khamis Mushait, Abha, Jazan, Najran, Mahayel, Bisha.
- Supervised sales teams and distributors, focusing on coverage, assortment, and execution.
- Strengthened key customers and improved route efficiency.
Sales Supervisor → Key Account Supervisor
Gandour
2012.04 - 2023.11
- Progressed from Sales Representative to Area Supervisor through consistent performance.
- Managed Khamis Mushait (4+ years) → Makkah (Key Accounts) → Taif Area Supervisor.
- Took over an underperforming Taif region (40–50% target achievement) and transformed it within less than 2 years to become the ONLY region consistently achieving target in the Western Region.
- Results Highlights:
- Increased monthly sales from 120–130K SAR to 300–350K SAR.
- Managed teams of 5 salesmen with targets exceeding 325K SAR/month.
- Delivered 110%–115% target achievement consistently.
- Market Turnaround Actions:
- Eliminated fake/inactive customers and corrected market data.
- Redesigned routes & territories from scratch.
- Replaced 50–60% of underperforming salesmen and rebuilt the team.
- Implemented daily field visits, strict monitoring, and real customer engagement.
- Expanded customer base, increased SKU assortment, and improved visibility.
- Trade Development:
- Introduced annual contracts with key customers.
- Executed monthly promotions, flyers, shelf space agreements, and discount programs.
- Built strong trust and credibility with customers after years of weak follow-up.
Key Account / Sales Supervisor
Nestlé Egypt
2008.06 - 2012.03
- Managed key customers while executing brand strategies, driving sales growth in the Egyptian market.
- Collaborated on marketing strategies for dry product categories, enhancing brand visibility for Nido, Nescafé, Maggi, Nesquik, and Cerelac.
- Established strong foundation in multinational FMCG standards, improving compliance in reporting and execution.
Education
Bachelor - Management Information Systems (English Section)
Modern Academy
2002.01 - 2006.01
Skills
- Key account management
- Sales Leadership & Team Management
- Unit / Area Management
- Territory restructuring
- Sales turnaround
- Performance Metrics
- Target Setting & Forecasting
- Distributor & Collection Management
- Trade promotions
- Customer expansion
- Field Coaching & Daily Follow-up
Certification
- Best Achiever Award – Gandour Saudi Arabia (2018 & 1st Quarter 2020)
- Certificate of Achievement – Outstanding Performance Gandour Saudi Arabia – Q3 2016
- Sales College Program Gandour Saudi Arabia – August 2021
- Sales Coaching Conversations Cortex Consultants – September 2023
- Effective Supervisory Skills Program Cortex Consultants – December 2022
- Certificates available upon request
LANGUAGES
Arabic: Native
English: Excellent
Italian: Intermediate
Timeline
Area Supervisor – Jazan Region
Arabian Company for Agriculture & Industrial Investments (ARASCO)
2024.07 - 2026.06
Area Supervisor – Southern Region
Industrial Oil Company (SAMA)
2023.12 - 2024.06
Sales Supervisor → Key Account Supervisor
Gandour
2012.04 - 2023.11
Key Account / Sales Supervisor
Nestlé Egypt
2008.06 - 2012.03
Bachelor - Management Information Systems (English Section)
Modern Academy
2002.01 - 2006.01