Overview
Work history
Education
Skills
Languages
Certification
Timeline
Generic

Haifa Alandas

Riyadh,Saudi Arabia

Overview

7
7
years of professional experience
6
6
years of post-secondary education
1
1
Certification

Work history

Business Development Specialist

General court of Audit
Riyadh
10.2024 - 05.2025
  • Drew on understanding of key markets to push development of business strategies.
  • Organised marketing plans and programmes to best support business growth and development.
  • Negotiated contracts with suppliers, achieving cost-effective deals for the company.


Marketing and Innovation Consultant

Cipher
02.2024 - 09.2024
  • Prepare detailed reports showcasing project outcomes and key performance metrics
  • Foster a culture of innovation by encouraging creative thinking across the organization

Innovation Consultant

Thakaa Center( Monshaat)
Riyadh, Riyadh Region
10.2022 - 01.2024
  • Spearheaded innovation projects, driving creativity and strategic planning
  • Delivered actionable recommendations for business growth and sustainability
  • Evaluated project outcomes against set objectives and benchmarks.

Digital Marketing Specialist

Estudio Sampere
Madrid
09.2021 - 03.2022
  • Established a robust digital presence for the brand and created engaging content
  • Launched revenue-focused marketing campaigns
  • Scoped project requirements and managed budget allocations

Business Support, EMEA South

SAP
Riyadh, Saudi Arabia
01.2019 - 11.2020
  • Managed team communication, task delegation, and problem resolution
  • Developed localized content, including podcasts and videos, to increase product awareness
  • Conducted ideation workshops and aligned stakeholders on key projects

Innovation & Vision Realization Officer

SAP
Riyadh, Riyadh Region
09.2018 - 01.2019
  • Partnered with stakeholders to produce performance reports and monitor progress
  • Built client acquisition roadmaps and prepared use cases showcasing key benefits

Marketing Lead, KSA

SAP
Riyadh, Riyadh Region
01.2018 - 08.2018
  • Designed and launched campaigns for strategic clients, including Neom and Qiddiya
  • Led brand elevation initiatives to boost Saudi market presence

Education

Master of Business Administration - International Master of Business Administration

EAE Business School
Madrid, Spain
10.2020 - 07.2021

Master’s Degree - Fashion and Luxury Marketing

EAE Business School
Madrid, Spain
10.2020 - 07.2021

Bachelor’s Degree - Marketing, Innovation, and Technology

Dublin City University
01.2013 - 01.2017

Skills

  • Product Management
  • Strategic Planning
  • Market Research
  • Design Thinking
  • Storytelling & Communication
  • Digital Marketing
  • Analytics & Performance
  • Google Analytics

Languages

Arabic
Native
English
Advanced
Spanish
Upper intermediate

Certification

Certified Innovation Professional (CInP)- GInI- Global Innovation Institute

Leadership and Innovation- MIT Professional Education

Timeline

Business Development Specialist

General court of Audit
10.2024 - 05.2025

Marketing and Innovation Consultant

Cipher
02.2024 - 09.2024

Innovation Consultant

Thakaa Center( Monshaat)
10.2022 - 01.2024

Digital Marketing Specialist

Estudio Sampere
09.2021 - 03.2022

Master of Business Administration - International Master of Business Administration

EAE Business School
10.2020 - 07.2021

Master’s Degree - Fashion and Luxury Marketing

EAE Business School
10.2020 - 07.2021

Business Support, EMEA South

SAP
01.2019 - 11.2020

Innovation & Vision Realization Officer

SAP
09.2018 - 01.2019

Marketing Lead, KSA

SAP
01.2018 - 08.2018

Bachelor’s Degree - Marketing, Innovation, and Technology

Dublin City University
01.2013 - 01.2017

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Haifa Alandas