Haifa Alandas
Riyadh,Saudi Arabia
Overview
7
7
years of professional experience
6
6
years of post-secondary education
1
1
Certification
Work history
Business Development Specialist
General court of Audit
Riyadh
10.2024 - 05.2025
- Drew on understanding of key markets to push development of business strategies.
- Organised marketing plans and programmes to best support business growth and development.
- Negotiated contracts with suppliers, achieving cost-effective deals for the company.
Marketing and Innovation Consultant
Cipher
02.2024 - 09.2024
- Prepare detailed reports showcasing project outcomes and key performance metrics
- Foster a culture of innovation by encouraging creative thinking across the organization
Innovation Consultant
Thakaa Center( Monshaat)
Riyadh, Riyadh Region
10.2022 - 01.2024
- Spearheaded innovation projects, driving creativity and strategic planning
- Delivered actionable recommendations for business growth and sustainability
- Evaluated project outcomes against set objectives and benchmarks.
Digital Marketing Specialist
Estudio Sampere
Madrid
09.2021 - 03.2022
- Established a robust digital presence for the brand and created engaging content
- Launched revenue-focused marketing campaigns
- Scoped project requirements and managed budget allocations
Business Support, EMEA South
SAP
Riyadh, Saudi Arabia
01.2019 - 11.2020
- Managed team communication, task delegation, and problem resolution
- Developed localized content, including podcasts and videos, to increase product awareness
- Conducted ideation workshops and aligned stakeholders on key projects
Innovation & Vision Realization Officer
SAP
Riyadh, Riyadh Region
09.2018 - 01.2019
- Partnered with stakeholders to produce performance reports and monitor progress
- Built client acquisition roadmaps and prepared use cases showcasing key benefits
Marketing Lead, KSA
SAP
Riyadh, Riyadh Region
01.2018 - 08.2018
- Designed and launched campaigns for strategic clients, including Neom and Qiddiya
- Led brand elevation initiatives to boost Saudi market presence
Education
Master of Business Administration - International Master of Business Administration
EAE Business School
Madrid, Spain 10.2020 - 07.2021
Master’s Degree - Fashion and Luxury Marketing
EAE Business School
Madrid, Spain 10.2020 - 07.2021
Bachelor’s Degree - Marketing, Innovation, and Technology
Dublin City University
01.2013 - 01.2017
Skills
- Product Management
- Strategic Planning
- Market Research
- Design Thinking
- Storytelling & Communication
- Digital Marketing
- Analytics & Performance
- Google Analytics
Languages
Arabic
Native
English
Advanced
Spanish
Upper intermediate
Certification
Certified Innovation Professional (CInP)- GInI- Global Innovation Institute
Leadership and Innovation- MIT Professional Education
Timeline
Business Development Specialist
General court of Audit
10.2024 - 05.2025
Marketing and Innovation Consultant
Cipher
02.2024 - 09.2024
Innovation Consultant
Thakaa Center( Monshaat)
10.2022 - 01.2024
Digital Marketing Specialist
Estudio Sampere
09.2021 - 03.2022
Master of Business Administration - International Master of Business Administration
EAE Business School
10.2020 - 07.2021
Master’s Degree - Fashion and Luxury Marketing
EAE Business School
10.2020 - 07.2021
Business Support, EMEA South
SAP
01.2019 - 11.2020
Innovation & Vision Realization Officer
SAP
09.2018 - 01.2019
Marketing Lead, KSA
SAP
01.2018 - 08.2018
Bachelor’s Degree - Marketing, Innovation, and Technology
Dublin City University
01.2013 - 01.2017