Halimah Alanati
Riyadh,Saudi Arabia
Summary
Dynamic marketing professional with a comprehensive background in product launches, digital marketing campaigns, and project management. Demonstrated expertise in the development and execution of comprehensive marketing strategies that enhance brand positioning and foster stakeholder engagement. Proficient in social media marketing, event planning, and campaign management, with a strong emphasis on delivering measurable results. My career aspirations include leveraging strategic marketing skills to lead innovative initiatives that broaden market reach and reinforce brand presence.
I am a committed, proactive individual with a deep passion for creative marketing. I stay up to date on market trends and emerging technologies to identify potential marketing opportunities. I seek opportunities to gain practical experience in developing and executing effective marketing strategies.
Overview
14
14
years of professional experience
1
1
Certification
Work history
Senior Trade marketing Exectuive
Ego pharmacutical
Riyadh, Saudi Arabia
2016.11 - Current
- Conducted competitor analysis for maintaining a competitive edge in the marketplace.
- Collaborated with design team in creating visually appealing promotional materials, attracting more prospects.
- Designed high impact presentations for senior management meetings enabling informed decision making.
- Maintained consistent brand messaging across multiple channels ensuring uniformity in communication and visual style.
- Generated ideas and concepts for paid ad content, monitoring spend against performance for continued profit improvements.
- Defined business strategies and roadmaps to drive performance across sales, promotions and marketing departments.
- Coordinated and managed paid marketing campaigns on different platforms, carefully overseeing results to deliver maximum ROI.
- Established budgets for programme activities and controlled expenditure to meet targets.
- Developed marketing plans to support department strategies.
- Analysed sales reports to identify trends and update strategies.
- Customized promotional strategies to meet needs of different clients, products and services.
- Implemented innovative and strategic solutions to mitigate complex marketing and campaign performance challenges.
- Reported on departmental challenges and collaborated with cross-functional teams to mitigate friction.
- Cultivated strong partnerships with key influencers, securing valuable media coverage and endorsements to drive growth.
- Supervised team and provided ongoing feedback and annual performance reviews to reconcile areas of underperformance.
- Maintained updated knowledge of emerging marketing trends and technologies, continuously seeking opportunities to enhance strategies.
- Reviewed and incorporated performance data and client feedback to inform continuous improvement initiatives.
- Developed strategy for social media marketing with cohesive messaging across multiple platforms.
- Executed engaging promotional events that successfully attracted target audiences and potential customers.
- Facilitated cross-functional collaborations between departments leading to better project coordination.
- Organised product launches, successfully generating public interest.
- Coordinated with sales team to ensure alignment of marketing strategies and goals.
Marketing executive
Dayarn pharma
Riyadh
2013.04 - 2016.10
- Managed PR activities, fostering positive relationships with key industry influencers and media representatives.
- Implemented efficient CRM systems to streamline customer interactions and communications.
- Identified potential market opportunities through extensive market research and analysis.
- Devised creative content for advertising purposes, increasing consumer engagement.
- Executed engaging promotional events that successfully attracted target audiences and potential customers.
- Maintained consistent brand messaging across multiple channels, ensuring uniformity in communication and visual style.
- Directed social media initiatives, enhancing brand recognition and loyalty.
- Coordinated with the sales team to ensure alignment of marketing strategies and goals.
- Developed comprehensive marketing strategies to enhance brand visibility.
- Designed high-impact presentations for senior management meetings, enabling informed decision-making.
- Organised product launches, successfully generating public interest.
- Developed astrategy for social media marketing with cohesive messaging across multiple platforms.
- Reviewed and incorporated performance data and client feedback to inform continuous improvement initiatives.
- Developed marketing plans to support department strategies.
- Customised promotional strategies to meet theneeds of different clients, products and services.
- Coordinated and managed paid marketing campaigns on different platforms, carefully overseeing results to deliver maximum ROI.
- Generated ideas and concepts for paid ad content, monitoring spend against performance for continued profit improvements.
- Collaborated with the design team in creating visually appealing promotional materials, attracting more prospects.
Marketing specialist
Bioderma
Riyadh, saudi arabia
2012.02 - 2013.03
- Generated new business opportunities through networking events.
- Collaborated with sales team to develop joint promotional activities, resulting in greater reach.
- Coordinated trade shows and exhibitions, enhancing brand visibility amongst key demographics.
- Planned events and activations to enhance brand presence and customer engagement.
- Executed marketing campaigns to promote brand visibility and drive engagement.
Education
EMBA - Marketing
Guglielmo Marconi Univeristy
Rome - Italy 04.2026
Bachelor of Science - Computer Information Systems (CIS)
AL Quds Uinveristy
Riyadh - Saudi Arabia02.2012
Skills
- Product launch expertise
- Digital marketing campaigns
- Project Management
- Social media marketing
- Stakeholder management
- Marketing plan development
- Brand positioning
- Event planning and execution
- Campaign management
Languages
English
Upper intermediate
Accomplishments
A member of the regional committee for two terms.
Best achiever 2018 in the Middle East.
Third winner in the Stronger Together competition.
Won for 2 times in best achiever in the Merc quiz.
Certification
Marketing insight
Finding your next move course
Time Management
PSS training
Winning Account Strategies
Developing Self-Awareness
Digital Marketing Foundations
Finding your next move course