Hassan Saqqa
Riyadh
Summary
Retail, sales, and marketing executive with 17+ years of experience building successful commercial infrastructures, driving retailer, partner, and brand growth, and maximizing product value. Skilled in negotiation, influencing, and possessing a self-driven attitude with exceptional interpersonal communication skills. Highly analytical mindset to transform data into valuable business insights while maintaining focus on the overall objective. Known for fostering positive energy among team members in any situation.
Overview
18
18
years of professional experience
Work History
Country Sales Manager - KSA
Electrolux Appliances ME DMCC
12.2023 - Current
- Initiate/develop direct business module in KSA.
- Nominate/qualify business partners, channels to assign/focus.
- Analyze/ recommend expansion phases according to expectations.
- Maintain growth with existing partners including visibility development.
- Share ownership with other divisions/worked cross-functionally on tasks related to Saudi such as employee handbook initialization, annual hiring budget allocation & generation, talent acquisition..etc
Key Sales Accounts
Samsung Electronics Saudi Arabia Ltd.
03.2023 - 12.2023
- Senior KAM with 40% ownership of SS TV business revenue in Saudi.
- Managing complete End-to-End projects developing Samsung TV/AV business focusing on IHS boost.
- Identify key partners and strategizing deep account penetration.
- Tripled SO performance with assigned partners through finalizing crucial agreements developing visibility on top of applying commercial tactics.
- Recommended team members for coming projects internally/externally.
- Negotiated contracts for optimal pricing and terms, securing profitable deals for both clients and company.
- Provided exceptional support throughout the sales cycle, from initial contact to post-sales followup.
Modern Trade Manager
Haier Saudi Arabia
01.2020 - 02.2023
- Ran and grew sales, operations, merchandising and training across KA.
- Developed brand awareness/visibility through hammering with non-stop floor activation equipped with agreed in store branding/fixtures.
- Nominated for D-level, C-suites/ hired for field force & regional.
- Stretch assignment: established a presence in market place and drove Haier Saudi business across all eCommerce channels.
- Handled accounts, logistics and other customer-related issues for $80+M in yearly trade.
- Sought out new business to profitably enhance company assets.
- Drove volume growth segment wise and maintained trade profitability.
- Delivered exceptional customer service by addressing client concerns promptly and effectively.
- Maintained full compliance with trade laws and regulations by tracking changing conditions.
Senior Buyer
United Electronics Co. - eXtra
05.2018 - 12.2019
- Relationship management with Vendors and Supplier, ensure healthy relationship as a Brand Manager for Smartphones and Tablets Brands.
- Manage Mobile & Tablet and business for existing 45 stores and Ecommerce portal with proper assortment plan based on store grading.
- Comprehensive ownership on Category Budget, P&L, Ageing stocks and Revenue from other income source.
- Participated in continuous improvement initiatives, contributing ideas for more effective procurement processes.
- Reduced lead times by closely monitoring inventory levels and forecasting demand accurately.
- Managed vendor purchase order dispatch, delivery, and invoicing to set contractual guidelines and maintain budgetary regulations.
Sales KAM
Alcatel Mobile
03.2017 - 04.2018
- Managed sell-in/sell-out within direct partners.
- Develop/execute sales strategies to achieve/exceed targets.
- Accelerate growth through geographic and brand expansion.
- Inspiring, managing, and mentoring field force and partners staff.
- Nurtured supportive team environment by sharing best practices and collaborating on sales strategies with fellow associates.
Product Manager - IPhone
Arab Computers Limited - Apple Authorized Distributer
09.2013 - 02.2017
- Started the iPhone business within ACL and led 7 heads department.
- Acted as a focal point of contact with Apple: maintaining weekly FCST, sell in/sell through with the EMEA Ops and Apple's Mea sales team.
- Developed market opportunities and maintained business within tier 2.
- Achieved a market share of 55%
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
Product Manager - Prestigio
Asbis MEA
01.2010 - 06.2013
- Entirely managed product life cycle; strategies to tactical activities.
- Designed a pricing strategy that improved competition & Profit.
- Performed training to internal staff & partners on regular interval.
- Developed product documentation to communicate upcoming features and products to internal teams.
- Managed stakeholder expectations effectively throughout the entire product development process.
Channel Sales Executive
Advanced Micro Devices "AMD"
10.2006 - 12.2010
- Consistently met revenue growth objectives.
- Organized several channel roadshows and marketing activities.
- Closely supported marketing teams on several major campaigns.
- Established strong rapport with key channel partners for long-term business relationships.
Education
Bachelor of Science - Management
University of Phoenix
ArizonaSkills
- Key Account Management
- Business Development
- Supply Chain Management
- Negotiation Expert
- Project Management
- Numerical Analysis
- Leadership Development
- Product Line Expansion
- Strategic Procurement
- Channel Management
- Digital Marketing
- Market Research & Analysis
- Sourcing Skills Retail Buying
- Trade Marketing
- Sales Presentations
- Territory Management
- Vendor Relationship Management
Websites
Languages
English
Arabic
Sign Language
Timeline
Country Sales Manager - KSA
Electrolux Appliances ME DMCC
12.2023 - Current
Key Sales Accounts
Samsung Electronics Saudi Arabia Ltd.
03.2023 - 12.2023
Modern Trade Manager
Haier Saudi Arabia
01.2020 - 02.2023
Senior Buyer
United Electronics Co. - eXtra
05.2018 - 12.2019
Sales KAM
Alcatel Mobile
03.2017 - 04.2018
Product Manager - IPhone
Arab Computers Limited - Apple Authorized Distributer
09.2013 - 02.2017
Product Manager - Prestigio
Asbis MEA
01.2010 - 06.2013
Channel Sales Executive
Advanced Micro Devices "AMD"
10.2006 - 12.2010
Bachelor of Science - Management
University of Phoenix
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