Hussain Naghi
Riyadh
Summary
Accomplished Senior Business Development Manager and Sponsorship Sales Manager with extensive expertise in relationship and portfolio management and business development. Proven track record in leading communication for diverse projects and effectively managing both governmental and private entities at Sela. Successfully directed sales initiatives at CORE, significantly enhancing customer interactions and brand loyalty. Demonstrated ability to foster client connections while identifying new business opportunities at Brand Success, with a strong focus on project planning, performance monitoring, and project management to drive strategic growth and elevate client satisfaction in dynamic environments.
Overview
12
12
years of professional experience
Work History
SENIOR SPONSORSHIP BUSINESS DEVELOPMENT MANAGER
PRIME
08.2025 - Current
- Lead the identification, evaluation, and commercialization of sponsorship and partnership opportunities across sports, entertainment, tourism, and cultural assets.
- Source, negotiate, and secure high-value sponsorship agreements, naming rights, and strategic brand partnerships with local and international partners.
- Manage the full business development cycle from opportunity assessment and client outreach through proposal development, negotiation, contracting, and deal closure.
- Lead commercial workstreams for RFPs and strategic proposals, including revenue strategy, partner targeting, sales narratives, and monetization frameworks.
- Collaborate cross-functionally with internal teams including research, legal, finance, design, operations, and implementation to ensure commercially viable and executable partnership solutions.
- Manage relationships with rights holders, event stakeholders, and senior decision-makers to align commercial objectives with project goals and delivery requirements.
- Oversee sponsor servicing and post-sale commercial stewardship to support delivery excellence, partner satisfaction, renewals, and long-term value creation.
- Develop internal governance frameworks, commercial processes, and operating models to improve efficiency, accountability, and consistency across sponsorship lifecycle management.
- Support executive leadership with board-ready commercial reports, pipeline forecasts, strategic recommendations, and revenue performance tracking.
- Drive monetization strategies for flagship national and giga-project platforms, ensuring alignment with broader brand, destination, and Vision 2030 objectives.
SPONSORSHIP SALES MANAGER
SELA
05.2021 - 08.2025
- Led communication for multiple projects and managed the relationship with MoC while overseeing the development and commercialization of 20 MoC assets.
- Led development of client-specific sponsorship packages, ensuring alignment with requirements.
- Supported sponsor recruitment by ensuring all tools and information were available to the team.
SALES & GUEST EXPERIENCE MANAGER
CORE
04.2020 - 05.2021
- Directed sales initiatives while managing customer interactions.
- Managed a team of 27 individuals, serving as liaison between members and organization.
BUSINESS DEVELOPMENT MANAGER
Brand Success
02.2016 - 09.2018
COUNTRY EVENTS MANAGER
Das Saudi Trading
01.2015 - 02.2016
SALES EXECUTIVE
Das Saudi Trading
02.2014 - 02.2015
Education
MBA - Sports Marketing - Sports Sponsorship
CRUYFF Institute
Spain 10-2026
Client Relations Management
Harvard Online University
01-2018
Events & Promotions Management
Centre for Arts & Technology
Halifax01-2014
Skills
- Team leadership
- Relationship Management
- Portfolio Management
- Business development
- Market research methodologies
- Decision-making
- Process improvement
- Project planning
- Performance monitoring
Timeline
SENIOR SPONSORSHIP BUSINESS DEVELOPMENT MANAGER
PRIME
08.2025 - Current
SPONSORSHIP SALES MANAGER
SELA
05.2021 - 08.2025
SALES & GUEST EXPERIENCE MANAGER
CORE
04.2020 - 05.2021
BUSINESS DEVELOPMENT MANAGER
Brand Success
02.2016 - 09.2018
COUNTRY EVENTS MANAGER
Das Saudi Trading
01.2015 - 02.2016
SALES EXECUTIVE
Das Saudi Trading
02.2014 - 02.2015
MBA - Sports Marketing - Sports Sponsorship
CRUYFF Institute
Client Relations Management
Harvard Online University
Events & Promotions Management
Centre for Arts & Technology