IRAM YUSUF
Al Khobar,Saudi Arabia
Summary
Deputy General Manager – B2B Travel | Commercial & Growth Leader
Results-oriented commercial leader with deep B2B travel expertise, driving revenue growth, margin optimization, and through strategic partnerships and data-led decision-making.
Overview
20
20
years of professional experience
Work history
Deputy General Manager - Sales
TBOHOLIDAYS.COM
Saudi Arabia
2022.04 - 2026.02
- Highlighted key points Executed successful product launches, driving market penetration.
- Led end-to-end onboarding of travel partners via APIs, including flights and hotels services, and credit assigning to follow and recover dues.
- Led team meetings to maximize staff engagement and communicate monthly targets, procedure updates and quality standard control measures.
- Oversaw recruitment and selection process in collaboration with Commercial director, hiring 7 long-term recruits since 2019.
- Improved business relationships via effective networking strategies.
- Managed USD 40 M annual marketing budget.
Business Development Manager
TBOHOLIDAYS.COM
Saudi Arabia & Bahrain
2019.03 - 2022.04
- Managed strategic key accounts, ensuring high customer satisfaction through proactive engagement.
- Drove revenue growth by implementing innovative sales strategies for B2B travel partners.
- Negotiated vendor contracts to secure favourable commercial terms and enhance margins.
- Coordinated with stakeholders to align commercial objectives with operational goals.
- Reviewed API documentation for alignment with business needs and coordinated access credentials.
- Monitored competitor activities and market trends to strengthen competitive positioning.
Sales Manager
TBOHOLIDAYS.COM
Saudi Arabia & Bahrain
2017.09 - 2019.03
- Consistently drove 20–40% year-on-year B2B sales growth by onboarding and scaling key travel agencies, corporate clients, and OTA partners across assigned markets.
- Owned and closed high-value enterprise and agency deals, using consultative, solution-focused approach to improve conversion rates and shorten sales cycles.
- Built and actively managed strong, healthy sales pipeline, ensuring accurate forecasting and reliable achievement of monthly and quarterly targets.
- Worked closely with product, operations, and finance teams to fine-tune pricing, margins, and service delivery, leading to better partner experience and repeat business.
- Developed long-term client relationships, increasing retention and wallet share through hands-on account management, upselling, and quick resolution of issues.
Key Account Manager
TBOHOLIDAYS.COM
U.A.E, Saudi Arabia & Bahrain
2014.04 - 2017.09
- Onboarding, training, and building confidence with new partners on the TBO.COM B2B platform.
- Maintain existing business, developing strong commercial and personal relationships between partners at all levels and negotiate commercial/financial conditions.
- Winning new business opportunities, open doors to achieve team's sales targets.
- Trainings/webinars, introduce new products to increase sales.
- Follow up daily client’s and team's preferments using BI tool to drive better results.
Senior Leisure Consultant
ATS Travel
Dubai, U.A.E
2012.05 - 2014.03
- Delivered exceptional end-to-end leisure travel planning for high-value clients, including bespoke itineraries, flights, hotels, visas, and experiences, ensuring repeat business and referrals.
- Managed VIP and corporate leisure clients, consistently meeting revenue targets through upselling premium products, supplier negotiations, and personalized service delivery.
- Built strong relationships with airlines, DMCs, and hotel partners, securing competitive rates and value-added benefits to enhance client satisfaction and margins.
Senior travel consultant
FCM Travel Solutions
New Delhi, India
2009.10 - 2011.06
- Handled luxury FIT and outbound leisure travel for premium and repeat clients, creating personalized international itineraries covering flights, luxury hotels, visas, and unique experiences.
- Managed high-value international bookings, consistently meeting revenue targets through thoughtful upselling, supplier coordination, and attention to client preferences.
- Built strong working relationships with global airlines, luxury hotels, and overseas DMCs, ensuring smooth travel experiences, competitive pricing, and happy, loyal clients.
Travel Counsel
Mohammed Al-Mojil Group, MMG
Dammam, Saudi Arabia
2006.05 - 2008.08
Education
Master of Arts - Tourism Administration, Travel & Tourism
Aligarh Muslim University
India08.2022
Bachelor of Arts - Psychology
Aligarh Muslim University
India09.2000
Skills
- Customer Service Management
- Data analysis proficiency
- Performance metrics evaluation
- Competitive analysis
- Marketing strategy development
- Risk management expertise
- KPI management
- Product and service sales
- Leadership development skills
- Operations Management
- Client needs assessment
- Effective leader
- Client account management
- Networking abilities
Accomplishments
- Star Sales Performer of the year with current employer TBO Holidays
- Advance certificate in computer application from NIIT, New Delhi, India
- Certificate of Championship for Annual Common room Snooker Championship Aligarh University, India
- Developed Bahrain & Saudi Arabia Market from scratch and shown exponential growth over the years.
- Developed CRM dept that proved to be a massive help in achieving ME annual sales targets.
- Supervision - led sales team to monitor sales activity and goal achievement across Saudi Arabia and Bahrain
References
References available upon request.
Timeline
Deputy General Manager - Sales
TBOHOLIDAYS.COM
2022.04 - 2026.02
Business Development Manager
TBOHOLIDAYS.COM
2019.03 - 2022.04
Sales Manager
TBOHOLIDAYS.COM
2017.09 - 2019.03
Key Account Manager
TBOHOLIDAYS.COM
2014.04 - 2017.09
Senior Leisure Consultant
ATS Travel
2012.05 - 2014.03
Senior travel consultant
FCM Travel Solutions
2009.10 - 2011.06
Travel Counsel
Mohammed Al-Mojil Group, MMG
2006.05 - 2008.08
Master of Arts - Tourism Administration, Travel & Tourism
Aligarh Muslim University
Bachelor of Arts - Psychology
Aligarh Muslim University