Khursheed Zia

• Develop and implement national sales strategies aligned with business goals
• Set ambitious yet achievable sales targets across regions
• Monitor market trends and competitor activity to adjust tactics proactively
• Lead, mentor, and motivate regional sales managers and their teams
• Recruit and develop a high-performing sales team
• Foster a culture of accountability, collaboration, and continuous improvement
• Ensure consistent achievement of sales value and volume
• Oversee key account management
• Negotiation of business Plans & Contracts
• Analyze sales data to identify growth opportunities and optimize performance
• Monthly & Quarterly business review with the Team, customer and business partners.
• Work closely with marketing, supply chain, and finance to align strategies
• Coordinate product launches, promotional campaigns, and pricing initiatives
• Manage budgets, forecasts, and profit-and-loss responsibilities
• Financial Reconciliation

Managed Key Account business within East & Central region by providing integrated business development solutions across categories such as Condiments & Sauces, Confectionery, Baking needs & Ice Cream for brands Heinz, Hershey, Kikkoman, Tiffany, London Dairy & Igloo Ice Cream with total business size of SR 133mn.

Managed Key Account business in Eastern region by implementing integrated business development solutions across categories including Food (Cooking Ingredients), Beverages, Condiments & Sauces, Confectionery & Ice Cream for prominent brands Heinz, Anchor, Binzagr Brands, Hershey, Mazola, Tiffany, Moussy, Holsten, Power Horse, London Dairy & Igloo Ice Cream with a total revenue of SR 180 million.

Nurtured partnerships with key accounts Tamimi and Lulu to accelerate business development and enhance profitability within Food (Cooking Ingredients), Beverages, Condiments & Sauces, Confectionery & Ice Cream sectors for renowned brands such as Heinz, Anchor, Binzagr Brands, Mazola, Moussy, Holsten, Power Horse, Britannia, Hershey, Tiffany, London Dairy & Igloo total business Size of SR 140mn.

Key Achievements

• Managed business operations with an approximate size of SR140 million.
• Achieved 20% growth in fiscal year 2018-2019 and 39% in fiscal year 2019-2020.

Managed client relationships within retail chain like Lulu & Tamimi for Confectionery, Baking needs & Ice Cream categories pertaining to brands Hershey, Tiffany, London Dairy & Igloo Ice Cream, achieving total business scale of SR 30mn.

Key Achievements;

• Managed business operations with an approximate size of SR 30 million.
• Scaled business by 25% in fiscal year 2015-2016.
• Achieved 18% growth in fiscal year 2016-2017.

Key Achievements

Recognized as Best Key Account Supervisor in 2013 for outstanding performance in Sales & Execution.