Mawaddah Alahmadi
Riyadh,Riyadh
Summary
Results-driven Marketing Manager with talent for creating impactful campaigns and driving brand growth. With expertise in Adobe Creative Suite and experienced with various project management tools. Consistently led teams to in mega governmental projects, increasing brand awareness and customer engagement. Expert at leveraging market trends to deliver strategic initiatives that enhance the organization marketing performance.
Overview
13
13
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work History
Marketing & Media Production Manager
Saudi Tourism Authority
Riyadh, Riyadh Region
01.2023 - 04.2025
- Spearhead the creation and execution of comprehensive marketing plans for tourism initiatives, focusing on influencer marketing, communication tools, and content creation.
- Lead influencer partnerships, manage campaign implementation, and oversee creative development.
- Managed social media campaigns to increase online presence.
- Administered budget planning, guaranteeing cost-effective operations in the department.
Branding Manager (Motion Graphics)
Ministry of Culture
Riyadh, Riyadh Region
01.2020 - 12.2022
- Lead branding projects including motion graphics, and art direction for national campaigns.
- Achieved consistent branding across all platforms by establishing clear guidelines and standards.
- Worked closely with design team to ensure visual branding consistency.
- Developed style guides as reference for future projects, ensuring consistent branding and aesthetics.
- Maintained consistency in branding across all digital platforms whilst working closely with marketing team.
Senior Animator
Ministry of Housing
02.2019 - 12.2020
- Directed motion graphics projects for government initiatives, aligning visuals with campaign strategies.
Graphics and Motion Designer
TACT Digital Marketing
01.2017 - 01.2019
- Led motion graphics and animation for key digital marketing campaigns.
- Coordinated with production team for flawless design execution.
- Employed motion graphics techniques in video production, achieving dynamic visual effects.
Graphics and Motion Designer
SceenTV
Dammam, Eastern Province
01.2015 - 01.2017
- Produced motion graphics for YouTube shows with millions of views, enhancing viewer engagement.
- Crafted branding guidelines to enhance precise brand positioning.
- Created new identities to 5 youtube shows.
Motion Graphics Designer
BFILMS
01.2012 - 01.2017
- Delivered high-end motion graphics and animations for major clients such as Misk Foundation and ARAMCO.
- Developed comprehensive brand identity for clients through careful research and analysis.
Education
Bachelor's - Business Administration
Yanbu University College
Yanbu, Medina Region 03.2012 - 02.2017
Skills
- Adobe Creative Suite (After Effects, Premiere Pro, Illustrator, Photoshop)
- Microsoft Office Suite
- Project Management Tools
- Social Media Platforms Management Tools
- Digital marketing proficiency
Certification
- Adobe After Effects Advanced Course, MCTC
- Digital Branding and Engagement, Curtin University
- Digital Marketing Course, Quintessential 4 Media
- Adobe Illustrator, Sites Power Computer
Languages
English
Fluent
Arabic
Native
Timeline
Marketing & Media Production Manager
Saudi Tourism Authority
01.2023 - 04.2025
Branding Manager (Motion Graphics)
Ministry of Culture
01.2020 - 12.2022
Senior Animator
Ministry of Housing
02.2019 - 12.2020
Graphics and Motion Designer
TACT Digital Marketing
01.2017 - 01.2019
Graphics and Motion Designer
SceenTV
01.2015 - 01.2017
Bachelor's - Business Administration
Yanbu University College
03.2012 - 02.2017
Motion Graphics Designer
BFILMS
01.2012 - 01.2017
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