Mohamed Ali Elkony
Riyadh,Saudi Arabia
Summary
Results-oriented senior manager and innovative country brand lead (senior brand manager) with over 19 years of experience in pharmaceutical sales marketing and strategic brand management, Proven expertise in leading cross-functional teams, launching high-impact initiatives, and driving revenue growth. Recognized for
delivering exceptional customer experiences, achieving market penetration, and implementing innovative digital solutions. A strategic thinker with strong analytical and leadership skills, adept at transforming
challenges into opportunities.
Overview
20
20
years of professional experience
11
11
years of post-secondary education
Work history
Regional Senior Manager – Oncology, Hematology, Rare Disease & Gene Therapy
Biopharma-MEA
Riyadh, Saudi Arabia
2026.03 - 2026.04
- Directed end-to-end commercialization strategy (sales, marketing, launch, and access) across multiple therapeutic areas
- Led Oncology & Hematology portfolio execution in collaboration with Pfizer across KSA.
- Spearheaded regional strategy for Denali’s rare disease product (Ayalvah) and Orchard’s gene therapy (Libmeldy) across KSA & GCC.
- Drive product launches and ensure optimal patient access across the region.
- Collaborate with cross-functional stakeholders, including regulatory, supply and medical teams.
Oncology & Hematology National Sr Sales Manager
Biopharma-MEA
Riyadh, Saudi Arabia
2025.03 - 2026.02
- Leading the national co-promotion of Pfizer’s Oncology & Hematology portfolio, including Besponsa, Mylotarg, Braftovi, Mektovi, Xalkori, Inlyta & Biosimilars in collaboration with Biopharma-mea.
- Managing and mentoring a high-performing, Key Account Managers across the Kingdom to achieve strategic business objectives and to deliver $12 M in revenue across the kingdom.
- Contributed to the development and execution of the marketing plan in alignment with Pfizer marketing team.
- Executed successful launch and positioning of Braftovi & Mektovi in lung cancer, Braftovi as first-line treatment in metastatic colorectal cancer (mCRC) and Mylotarg in acute myeloid leukemia (AML).
Immunology Country Brand Lead
Pfizer Saudi Limited
Riyadh, Saudi Arabia
2022.03 - 2025.01
- Designed and implemented strategic plans to improve accessibility and expand Pfizer’s Immunology (Rheumatology, Gastroenterology & Dermatology) portfolio, Enbrel, Xeljanz & Biosimilars (Abrilada & Ixifi) across Saudi Arabia.
- Successfully grew Enbrel business revenue to $42M (+$10M upside), contributing 5% to global sales. Achieved 17% growth in Enbrel patients and 40% in Xeljanz patients in 2023.
- Orchestrated the launch of Xeljanz for AS indication and Abrilada (Adalimumab biosimilar) in 2023.
- Played a pivotal role in INSPIRE 2024 Summit, engaging 200+ delegates from the MERA region.
- Won Pfizer’s Customer Experience Competition 2024 across MERA region.
- Participated in the Emerging Market Segmentation Project in 2024.
Immunology Sales Manager
Pfizer Saudi Limited
Central, Eastern, and Southern Areas
2016.02 - 2022.02
- Managed a diversified team to drive the growth of Pfizer’s Immunology portfolio, achieving annual budgets consistently from 2017 to 2021.
- Recognized as the Best Achiever Sales Manager for I&I BU in 2020 and across Pfizer Saudi Arabia in 2018.
- Successfully launched & enlisted Xeljanz and Ixifi in key strategic accounts.
Immunology Medical Representative
Pfizer Saudi Limited
Eastern Area, Saudi Arabia
2010.03 - 2016.01
- Promoted Enbrel for Rheumatology and Dermatology specialties, consistently achieving sales targets.
- Played an integral role in the Enbrel task force team across the BU.
- Awarded in the Turbo Charger Competition for outstanding performance.
Product Specialist
Novartis Pharma Egypt
Alexandria
2007.01 - 2010.02
- Promoted ophthalmology products, successfully launching Hypotears Gel, Genteal Gel, and Zaditen Eye Drops.
Medical Representative
Novartis Pharma Egypt
Alexandria
2005.11 - 2006.12
- Promoted the Pain portfolio, including Cataflam and Flotac, to Orthopedics, Neuroscience, and Internal Medicine specialties.
Education
Master of Business Administration - MBA
Geneva Business School
Riyadh, Saudi Arabia 2019.01 - 2026.04
Bachelor's Degree - Pharmacy
6 October University
6 October, Egypt 2001.01 - 2005.01
Skills
- Strategic Planning and Execution
- Brand Management and Commercial Leadership
- Sales Forecasting and Budget Achievement
- Customer Experience Enhancement
- Digital Marketing and Transformation
- Team Leadership and Talent Development
- Market Analysis and Segmentation
- Stakeholder Engagement and Collaboration
- Project Management
- Strategic Marketing & Brand Planning
- Revenue Growth Management
- Portfolio Launch and Market Penetration
- Digital Strategy and Implementation
- Sales Analytics and Reporting
LANGUAGE
Arabic: Native
English: Advanced
PROJECTS & ASSIGNMENTS
- Segmentation Project (10/2024 –12/2024): Participated in developing and implementing a segmentation model project plan for Rheumatology and Gastroenterology specialties across Emerging Markets.
- INSPIRE Summit (02/2024 – 05/2024): Contributed to organizing the INSPIRE 2024 Summit in Riyadh, hosting 200 delegates from the MERA region as part of Pfizer’s global meeting series.
- Career Journey Task Force (05/2021 – 12/2021): Served on a task force responsible for designing and tracking a project to develop Pfizer talents across the country.
- Virtual Core Project (10/2020 - 06/2021): Implemented a global digital project in four countries, including Saudi Arabia, to enhance virtual engagement capabilities.
- Digital Champion (01/2020 – 12/2020): Recognized as a Digital Champion for driving digital initiatives in the Inflammation & Immunology Business Unit.
- Cascade Project (04/2020 – 12/2020): Supported the delivery of cold-chain medications during the COVID-19 lockdown, ensuring continuity of care.
- Commercial Role Champion (01/2021 – 02/2022): Represented the I&I BU in supply and commercial meetings, ensuring availability of I&I brands and facilitating cross-functional collaboration.
Timeline
Regional Senior Manager – Oncology, Hematology, Rare Disease & Gene Therapy
Biopharma-MEA
2026.03 - 2026.04
Oncology & Hematology National Sr Sales Manager
Biopharma-MEA
2025.03 - 2026.02
Immunology Country Brand Lead
Pfizer Saudi Limited
2022.03 - 2025.01
Master of Business Administration - MBA
Geneva Business School
2019.01 - 2026.04
Immunology Sales Manager
Pfizer Saudi Limited
2016.02 - 2022.02
Immunology Medical Representative
Pfizer Saudi Limited
2010.03 - 2016.01
Product Specialist
Novartis Pharma Egypt
2007.01 - 2010.02
Medical Representative
Novartis Pharma Egypt
2005.11 - 2006.12
Bachelor's Degree - Pharmacy
6 October University
2001.01 - 2005.01