Mohammad Zaher Najim

Regional CP's Manager (MEA):

• Defining and implementing the regional channel sales strategy aligned with the global company's various strategies and guidelines.
• Evaluating the countries individual Go to Market (GTM) strategies per market segment per product to decide the final roadmap per country in regard to the channel partners.
• Assuring the full alignment of the individual GTM strategy with the local regulations and direction for each of the countries within the region.
• Evaluating the available possibilities for the CP's business across multi countries/territories (Exporting business).
• Evaluating, supporting and approving the final channels nomination together with the local channel managers.
• Contributing to the negotiation of main frame agreements. Supports Local channel manager in the offering and proposal process for channel partners.
• Defining and implementing annual performance assessment and forecast process for channel partners.
• Coordinating sales and marketing efforts that require channel partner participation. Ensuring appropriate communication, promotion and training activities in the channels.
• Supports driving strategic partnerships, through developing personal relationships with key partners, customers and other decision makers.
• Ensures use of relevant standard tools and reporting to relevant internal partner teams. Responsible for identifying and managing risks relating to contract agreements and prices across customers/channels.

VP Electrification Distribution Solution - Saudi Arabia:

• Accelerating growth at the country level through the development and implementation of the Heatmap & PIE actions as well as streamlined local processes and procedures.
• Spearheaded and implemented winning sales strategies to meet and exceed corporate KPIs (P&L responsibility).
• Ensuring the full alignment between the local GTM strategy with the country strategy, direction and vision.
• Developing the annual budget and the optimal resource allocation (Organization).
• Planning and leading the required people leadership and development programs in coordination with HR team.
• Analyzing market trends for informed decision-making processes.
• Building solid relationships with clients for repeat business.
• Capitalizing on business opportunities in new markets to increase international account sales.

• Developed strategic business plans for sustained success.
• Devised innovative sales tactics to outperform competitors.
• Managed sales team/managers to exceed annual targets.
• Networked at industry conferences and events to build knowledge and identify new leads.
• Accurately forecasted order amounts and revenue trends through Salesforce data analysis.
• Evaluated sales strategy impact by collecting, analyzing and reporting on sales data.
• Conducted performance reviews and created action plans to drive team improvements.
• Provided critical sales trend analysis and customer segment insights to inform long-term sales strategies.
• Improved profitability by constantly updating sales and pricing strategies in line with market conditions.
• Evaluated sales and service processes to generate targeted improvement strategies and increase revenue opportunities.

Sr. Area Sales Manager:

• Implemented innovative sales techniques, resulting in enhanced customer experience.
• Supported front-line sales teams with well-coordinated administrative operations.
• Developed marketing plans to support department strategies.
• Improved customer relationships with excellent communication skills.

Country Distribution Channel Manager (Saudi Arabia):

• Defining and ensuring implementation of the overall channel strategy and budget.
• Defining business strategies and roadmaps to drive performance across sales, promotions and marketing departments.
• Developed pricing policy/structures based on historical and current trends, competition landscaping and supply chain data.
• Supporting and driving strategic partnerships, developing personal relationships with partner's decision makers.
• Leading the main and critical frame agreements negotiations.
• Conducting annual performance assessment.

• Designed strategic sales plans and targets for increased market penetration.
• Led a high-performing sales team towards achieving ambitious targets consistently.
• Provided regular feedback to the team, fostering a constructive work environment.
• Prioritized tasks effectively for improved productivity levels.
• Leading the channel management activities (Training, agreements, performance evaluation, ...etc.).
• Driving and leading the critical key opportunities during all sales stages.

• Nurtured long-term relationships with key accounts fostering increased sales opportunities.
• Boosted client satisfaction with clear, effective communication skills.
• Leveraged engineering background for enhanced understanding of product specifications.
• Performed regular competitor analysis to stay ahead in the marketplace.
• Sourced new clients through targeted research and networking.
• Leading and managing all marketing activities within area of responsibility.

• Promoting ABB LV components into local market directly with the local EPC's or end clients as well as through channel partners (Distributors, PB's, System integrators & OEM's)
• Obtaining the required approvals (consultants & end clients)
• Developing the channel partners network within area of influence (Western, Northern & Southern regions) including but no limited to: Appointing new distributors, demand creation, channel management activities (training, agreements, performance evaluation, ...etc.)

• Identifying customer needs, resulting in tailored engineering solutions.
• Collaborating closely with manufacturers (Mainly ABB) for accurate understanding of product specifications.
• Negotiating profitable sales contracts to achieve revenue targets. Serving PB's, EPC's, OEM's & End users.
• Resolving escalated customer issues, ensure satisfaction and repeat business.

• Maintaining strict compliance with regulatory requirements and industry standards for safe, operational environment.
• Supervising technicians in installing and maintaining MV, LV, and HV systems, overseeing safety and operational efficiency.
• Diagnosing and rectifying electrical faults, minimizing downtime and optimizing system performance.
• Monitoring transmission performance, responding quickly to faults for minimized power disruption.