Unit Sales Manager
Open to work
Mohammed Abuwaly
PepsiCo
Riyadh,Saudi Arabia
4
Languages
1
Certification
4
years of post-secondary education
19
Years of experience
Strategic leader with expertise in service development and business unit management. Specialises in financial reporting, contract negotiation, and compliance. Drives profitability through effective sales strategies and workforce planning. Focused on continuous improvement via staff development and talent initiatives, utilising lean principles and Six Sigma methodology.
Work history
Unit Sales Manager
6 Years 8 Months- Coordinated sales distribution by defining territories, quotas, and goals, ensuring alignment with company objectives.
- Delivered training programs for entire sales team to standardise selling approaches.
- Analysed sales statistics from staff to forecast inventory needs and customer preferences.
- Drove revenue growth by identifying and capitalising on emerging market trends.
- Achieved increased customer satisfaction by implementing innovative sales strategies.
- Propelled company towards achieving set KPIs and goals through comprehensive strategic planning and execution.
- Implemented training programmes that standardised sales techniques, resulting in improved team performance.
- Sculpted a high-performing sales culture through regular motivation sessions and reward schemes.
- Improved bottom-line results with meticulous budget control.
- Devised successful sales pitches for significant conversion rates.
- Led high-performance sales teams, ensuring achievement of targets.
- Managed key accounts, resulting in consistent revenue generation.
- Negotiated lucrative contracts to secure long-term client commitment.
- Coordinated promotional campaigns to boost brand visibility.
- Guided team members on best practices in upselling and cross-selling techniques, leading to enhanced customer value proposition.
- Supported front-line sales teams with well-coordinated administrative operations.
- Oversaw planning and execution of targeted sales and marketing strategies.
- Managed team of 127 staff, driving performance with motivational strategies to exceed sales targets.
- Developed marketing plans to support department strategies.
- Customized promotional strategies to meet needs of different clients, products and services.
- Evaluated sales and service processes to generate targeted improvement strategies and increase revenue opportunities.
- Grew annual revenue by 11% with targeted sales and marketing strategy.
Key account manager
4 Years 3 Months- Managed key accounts to cultivate long-term relationships and maximise sales opportunities.
- Demonstrated strong account management skills to foster client loyalty. Managing major national accounts.
- Grew and developed existing clients while generating new business opportunities.
- Achieved sales targets through direct sales channel initiatives.
- Playing an integral role in new business pitches and holding responsibility for the effective on-boarding of new clients.
- Act as the key interface between the customer and all relevant divisions.
- Leveraged previous experience in account management to enhance client relationships.
- Write business plans for all current and opportunity tender business.
Territory development manager
3 Years 2 Months- Developed new business opportunities, resulting in market expansion.
- Measured progress against strategic objectives and adjusted strategies accordingly.
- Conducted regular performance assessments of sales team to ensure targets were met.
- Analyzed competitive landscape to inform effective sales strategies.
- Fostered a positive work environment amongst team members, enhancing overall productivity.
- Oversaw all aspects of contract negotiations, achieving best terms for the company.
- Maintained strong relationships with key clients to ensure customer satisfaction.
- Implemented innovative sales techniques, driving significant growth in revenue.
- Identified potential risks and developed contingency plans, ensuring seamless operations.
- Established profitable partnerships with local businesses, expanding brand reach.
- Increased market share by developing comprehensive territory strategies.
- Worked closely with suppliers ensuring consistent stock availability for customers.
- Facilitated communication between internal departments and customers to resolve issues promptly.
- Evaluated regional trends and consumer preferences to tailor product offerings accordingly.
- Served as the main point of contact for all customer queries, resolving them effectively.
- Managed and supported distribution channels for improved product visibility.
- Led product demonstrations at trade shows and exhibitions to attract potential clients.
- Conducted regular training sessions for sales teams for enhanced performance.
- Streamlined operations within the assigned territory, optimizing resource allocation.
- Collaborated with the marketing team to create targeted promotional materials.
- Identified opportunities to drive business growth, diversification and expansion.
- Generated leads to bring in new client revenue and improve bottom-line profitability.
- Coached team to build client relationships and exceed sales targets.
- Maintained client records in CRM systems, ensuring streamlined data processes for maximum efficiency.
Territory development supervisor
2 Years 2 Months- Oversaw all aspects of contract negotiations, achieving favourable terms for the company.
- Led product demonstrations at trade shows and exhibitions to attract potential clients.
- Collaborated with the marketing team to create targeted promotional materials.
- Streamlined operations within the assigned territory, optimising resource allocation.
- Evaluated regional trends and consumer preferences to tailor product offerings accordingly.
- Developed new business opportunities, resulting in market expansion.
- Conducted regular training sessions for sales teams for enhanced performance.
- Analysed competitive landscape to inform effective sales strategies.
- Conducted regular performance assessments of sales team to ensure targets were met.
- Measured progress against strategic objectives regularly, making necessary adjustments when needed.
- Served as the main point of contact for all customer queries, resolving them effectively.
- Increased market share by developing comprehensive territory strategies.
- Implemented innovative sales techniques, driving significant growth in revenue.
- Established profitable partnerships with local businesses, expanding brand reach.
- Fostered a positive work environment amongst team members, enhancing overall productivity.
- Managed and supported distribution channels for improved product visibility.
- Maintained strong relationships with key clients to ensure customer satisfaction.
- Facilitated communication between internal departments and customers to resolve issues promptly.
- Worked closely with suppliers ensuring consistent stock availability for customers.
- Generated leads to bring in new client revenue and improve bottom-line profitability.
- Designed strategy to win new business and maximize selling opportunities among existing clients, achieving lucrative results.
- Influenced key decision-making and established trust with stakeholders.
- Consistently exceeded revenue targets through new account development.
Account development representative
2 Years 4 Months- Coordinated with other internal departments for seamless customer service delivery.
- Increased client satisfaction by building strong relationships and understanding their business needs.
- Negotiated contracts with prospective clients leading to profitable partnerships.
- Managed key accounts, resulting in stronger relationships and higher retention rates.
- Addressed customer complaints promptly, ensuring high levels of satisfaction.
- Prepared detailed reports on account activity for senior management review.
- Delivered tailored presentations to introduce new products or services.
- Attended regular training sessions keeping up-to-date with industry advancements.
- Developed sales strategies to increase customer base.
- Provided regular updates on product enhancements or changes to existing customers.
- Participated in trade shows and exhibitions, promoting the company's products and services successfully.
- Liaised between clients and internal teams ensuring clear communication at all stages.
- Identified opportunities to drive business growth, diversification and expansion.
- Generated leads to bring in new client revenue and improve bottom-line profitability.
- Contacted and converted potential customers via telephone, email and in-person enquiries.
- Designed strategy to win new business and maximise selling opportunities among existing clients, achieving lucrative results.
- Influenced key decision-making and established trust with stakeholders.
- Negotiated and approved lucrative prices and contracts, boosting growth.
- Coached team to build client relationships and exceed sales targets.
- Maintained client records in bespoke CRM systems, ensuring streamlined data processes for maximum efficiency.
- Reported to senior leadership on latest research on market insights, industry trends and expansion opportunities.
- Consistently exceeded revenue targets through new account development.
- Advised clients on optimum mix of products and distribution channels for greatest success.
Skills
Leadership skills
Customer relations
Sales policy development
Sales performance analysis
Goal setting
Recruitment and hiring
KPI reporting design
Problem solving
Education
Bachelor of English commerce - Accounting (English Section)
Certification
Saudi Driving License , Pepsi Academy Certificate 1&2 , Pepsi Knights Certificate , Territory University ( TU-Plus) Training 1&2 , Peach-Tree Accounting Certificate , ICDL Certificate , Go To Market (GTM) Training , Winning Every Customer (WEC) training , Time To Sell (TTS) training , Sales Capabilities Training , ERP&SAP &CRM Training .
LANGUAGES
Arabic
Native language
Arabic
C2
Master or proficient
English
C2
Master or proficient
French
B1
Intermediate
HOBBIES AND INTEREST
Playing Football , Swimming , and Reading.
Accomplishments
Achieving Pepsi-Knights 2014-2015 Global Award from PepsiCo for achieving the best sales that result in achieving the best market share.
Work availability
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
morning
afternoon
evening
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Timeline
Unit Sales Manager
PepsiCo
01.2020 - CurrentRead More
Key account manager
PepsiCo
09.2015 - 12.2019Read More
Territory development manager
Al Marai & Bayti
06.2012 - 08.2015Read More
Territory development supervisor
Chipsy
03.2010 - 05.2012Read More
Account development representative
PepsiCo
10.2007 - 02.2010Read More
Tanta University
Bachelor of English commerce from Accounting (English Section)
09.2003 - 05.2007Read More