Mohammed Al Hazmi

• Oversee operations, sales performance, and improvement initiatives for traditional trade (TT) in Western districts.
• Coordinate product availability and resolve wholesaler issues through Wholesale Account Management.
• Provide logistical support and ensure product availability at TT outlets in the Western districts.
• Evaluate staff performance, identifying underperforming TT outlets for improvement or closure.
• Assist TT account managers in sales plan development with strategic input.
• Achieve regional sales targets across all channels, including TT and Direct Team, and promote distribution channel digitization.
• Lead TT strategy development and execution to meet sales targets in the Western districts.
• Manage the Market Developer Team to foster teamwork and achieve high performance standards.
• Oversee day-to-day operations at points of sale (POS), including market monitoring, stock management, and performance analysis.
• Direct Regional Mobile Shop channel operations across 3000+ POS, ensuring effective market presence, stock levels, and comprehensive internal reporting.
• Coach and develop a high-performing team to surpass sales and profit objectives in collaboration with Channel Partners and Senior Management.

• Manage all traditional trade (TT) (i.e. direct distribution) operations in Western districts, monitor sales
performance and identify traditional trade sales improvement initiatives.
• Ensure product availability monitoring and coordination with Wholesale Account Management in case of
wholesaler issues.
• Provide logistical follow-up support for the TT outlets in the Western districts and ensure products
availability TT points of sale.
• Monitor performance of staff across TT in Western districts and identify non-performing low potential TT
outlets.
• Support TT account managers in developing sales plans by providing input regarding their managed
accounts.
• Ensure regional sales targets are met across all channels (TT, Direct Team).
• Drive the digitization of the distribution channels (EVD).
• Lead the development and execution of the TT strategy ensuring sales targets agreed for Western districts
are met.

1. Define the Sales strategies to maintain high efficiency from international and local channel ensuring high
contribution in Pre-Paid acquisition in STC visitor’s sector products effectively to achieve maximum revenue
every year.
2. Lead the overall relationship with key Accounts, Partners, distributes & wholesalers.
3. Analysis of potential market and assessment of Consumer gaps related to competition.
4. Lead & Project manage the biggest event in the world “Hajj Season” within the Kingdom and serving more
than 15 Million Pilgrims annually to achieve STC strategic presence objective.

• Manage the Regional Mobile Shop channel over 3000 POS & Looking after day to day operations such as maintaining market, stock level, internal reporting and all technical, financial & marketing activities.

• I have Joined Mobily as Branch Supervisor and got several promotions as the following :
• Branch Supervisor, October 2005 - October 2006
• Franchise Retail Business Supervisor, November 2006 - January 2008
• Retail Operation Manager, at Mobily, February 2008 - September 2010
• Branch Manager