Adept at handling large-scale sales operations focusing on consistent revenue generation and P&L
EXPERIENCE:
Gained 14 years robust working experience in leading FMCG companies devising appropriate sales,
marketing & operations strategies for developing brands in highly competitive environment
Sales Manager successful in relationship and team building. Motivates sales teams to exceed sales goals.
Detailed Sales Manager with expertise overseeing successful revenue streams and recognising areas for improvement. Reliable and capable of driving effective teams. Looking for new sales-oriented role where hard work and dedication will be highly valued.
Overview
15
15
years of professional experience
Work history
KSA Sales Manager
Arabian Beverage Company (ABC)
Dammam, Eastern Province
2009.07 - 2021.10
Weekly
Track in all branches including a review on last week’s activities and action plans, finally communicating next week’s action plan findings to action.
Consult with Marketing Team and agree on proper action whenever competitors are actively disturbing the company’s market position (New product releases, product line extensions, price changes, in‑store activities.....
Track and evaluate market variables and dynamics and set strategy accordingly.
Make sure all sales personnel are on the right track to meeting their KPIs.
Monthly.
Beginning of each month, counsel with each ASMs & Marketing team to establish realistic sales objectives for the month and action plan.
Ensure not to surpass the set budgets by branch / region.
Monitor & track receivables by region by customers.
Conduct monthly business review presentation with CFO, CEO & other Senior Management heads.
Quarterly.
Work collaboratively with sales & marketing teams by ensuring that best.
sales & merchandising practices are implemented as per company's plans.
Quarterly reviews of ASMs appraisals.
Yearly
Agreements (in coordination with ASMs& Key Account Channel Managers).
Define and tracking the yearly/quarterly/ monthly Sales Business Plan for achieving the overall company strategy and objectives.
Continuously aspire to deliver more than expected sales team on daily, weekly, monthly, quarterly and yearly basis.
Maximize sales organization P&L by reducing the cost of sales and maximizing the revenue by customer.
Regional Wholesale Supervisor
Mezzan Foods Co.
Jeddah, Mecca Region
2021.11 - Current
Maintained spotless and tidy working areas to create risk-free and productive environments.
Managed store opening and closing, taking key holder responsibilities seriously to uphold robust security.
Performed thorough quality and safety checks, ensuring all specifications were strictly adhered to.
Managed daily planning of workplace operations, clearly communicating targets to staff for smooth, efficient task delivery.
Demonstrated ability to assess risk and respond to issues appropriately, eliminating workplace accidents and incidents.
Maintained clean, organised working areas to create positive, productive environments with minimal risk.
Built customer retention and satisfaction by delivering top-quality service.
Identified operational problems and proposed solutions to management, improving service efficiency.
Motivated team through providing hands-on practical support to all members of staff on duty.
Increased team productivity through effective staff planning, coordination and task delegation.
Managed staff rotas, planning workloads effectively and strategically.
Led by example to maintain team motivation, ensuring daily tasks were performed accurately and efficiently.
Dealt with customer complaints and rectified product and service issues.
Maintained documents and records to comply with internal policies and external regulations.
Offered instruction, coaching and motivation for enhanced team morale.
Guided and coached staff to achieve individual growth and sales production targets.
Education
Commercial Institute
Egypt
Skills
Process improvement strategies
Continuous improvements
Salesforce
Communication and engagement techniques
Market intelligence
Financial records analysis
Pilot project management
RFP correspondence
Sales territory growth
Sales and market development
Excel proficiency
Customer rapport
Sales process
Additional Information
ACHIEVEMENTS:-
Successfully boosted sales figures
Increased customer base by securing new markets.
Implemented new sales route / merchandising ideas.
Effective and consistent route planning to cover 100% of the market.
Upgrading sales routes information by conducting Every Dealer Survey from time to time.