Nadine Yousry Fathalla

Head of Marketing / Head of Admissions & Academic Affairs European Graduate School of Management - KSA & Bahrain:

Job Responsibilities:

• Coordinate all Marketing and Registrations to EGSM.
• Keep the Dean and Finance Manager informed on Marketing and Registrations.
• Develop and deliver EGSM Marketing Strategy (in consultation with the Dean).
• Handle all the marketing and advertising needs of the EGSM.
• Maintain regular attendance for the marketing staff.
• Understand and work within the scope of authority.
• Meet schedules and timelines.
• Manage conflict

Job Description:

Marketing:

• Set the marketing and tactical marketing plan in consultation with the Dean and ensure that the marketing plan is fully implemented.
• Act as the EGSM brand guardian.
• Develop awareness of the local market, competitors and trends to ensure the EGSM marketing plan is relevant and appropriate.
• Help the Dean identify and create the required marketing materials.
• Work closely with the admissions executives/secretaries to plan and oversee all marketing and admissions events.
• Regular updates on the EGSM Facebook accounts.
• Managing and controlling the Marketing Staff.
• Ensure that the marketing staff have clear roles, daily responsibilities and monthly goals and manage staff performance and implement staff development needs.
• Oversee the management of the marketing and communications budget to ensure appropriate and effective spend and report to the Dean and Finance Manager of its effectiveness.
• Carry out any other duties as the Dean and Finance Manager may from time to time determine and require.

Admissions/Registrations:

Coordinate all students’ Registrations to EGSM including:

• Keeping the Dean and Finance Manager informed about all new Marketing Registrations.
• Ensuring that all Registrations and Joining Details are accurately completed on the.
• Daily Registration Form by the marketing staff.
• Keeping all marketing documentation and reports updated and in order.

• Being a point of escalation for all customer service issues.
• Supervised employees and assessed performances to determine training needs and define accurate plans for decreasing process lags.
• Ensuring consistently high levels of customer excellence at all times.
• Acting on customer feedback.
• Motivating customers to use the company's services more.
• Developing strong links to internal and external stakeholders.
• Providing clear leadership and direction to the customer service team on a daily basis.
• Inspiring and leading customer service teams.
• Promoting a hardworking, successful and pleasant team environment.
• Actively identifying areas where processes and systems can be improved so that costs can be saved or revenue increased.
• Being a point of escalation for all customer service issues.
• Ensuring consistently high levels of customer excellence at all times.
• Acting on customer feedback.
• Motivating customers to use the company's services more.
• Developing strong links to internal and external stakeholders.
• Providing clear leadership and direction to the customer service team on a daily basis.
• Inspiring and leading customer service teams.
• Promoting a hardworking, successful and pleasant team environment.
• Actively identifying areas where processes and systems can be improved so that costs can be saved or revenue increased.
• Introduced higher standards for customer service and increased efficiency by streamlining operations.

• Manage staff responsible for event coordination activities
• Coordinate details of events such as conferences, weddings, birthdays, anniversaries, charity events, surprise parties, trade shows, sales meetings, business meetings, employee appreciation events and virtual events
• Hire, train, and educate staff on proper event procedures
• Calculate budgets and adjust when necessary
• Book venues and negotiate fees
• Prepare invitations and send out at appropriate time
• Hire bartenders and wait staff
• Work with guest of honor to ensure all requests are met
• Drive attendance to the event
• Promote the event using flyers, cold calling, and social media as examples of ways to spark attention
• Analyze event performance and prepare metrics presentation
• Define company brand through events
• Ensure staff is adequately prepared for event
• Pay vendors for their participation in the event
• Provide receipts if needed
• Ensure day of event goes smoothly
• Set up booths, flowers, decorations, and other event decor
• Plan menus, order food, and hire chefs or caterers
• Sample food, including main dishes and desserts
• Give final approval for items such as music and menus.
• Organized banquet storage and surrounding areas to facilitate access to products and materials.
• Delegated tasks to staff members to maximize production under tight deadlines.

• Meeting couples to discuss their requirements and budget
• Coming up with creative ideas and themes
• Advising on wedding customs or etiquette
• Preparing proposals and quotations for the work
• Agreeing prices with suppliers such as florists, photographers, caterers and venues
• Making sure couples are kept up to date with wedding plans
• Keeping detailed records to make sure that costs stay within budget
• Being at the venue on the day of the wedding to make sure that everything goes to plan
• Researching new products, services and suppliers, through word of mouth, online or using social media such as Twitter
• Dealing with paperwork, phone calls, emails and letters
• Negotiated prices with suppliers, inspected venues and selected vendors to meet couple expectations.
• Directed pace of wedding and reception through multitasking and liaising with vendors to carry out event as planned with little or no deviations.
• Executed advertisements, promotions and branding campaigns to attract new clients.
• Conducted initial consultation with clients to discuss wedding details, venue options and other logistics to understand vision and budget.
• Coordinated florists, photographers and musicians during for events.
• Supervised onsite team of caterers, audio-visual technicians and facility management team.