

Strategic executive leader with a strong background in business development, operational management, and commercial expansion. Proven expertise in executing projects across diverse trade channels to drive growth and enhance organisational performance. Seeking to leverage extensive experience in sales and marketing to deliver value within a forward-thinking organisation.
•Lead full organizational operations, strategic planning, and commercial growth
• Seeking best partners in the regions and building up partnership and business plans
• Managing all business aspects with each country, starting from contractual and business model parts
• Develop business plans with partners
• Building up marketing plan per country based on the market's needs and following up on implementation
• Managing and following up the partners' implementation of the company strategies
• In charge of regulatory, logistics, supply and financial aspects of each country
• Working on financial aspect to guarantee the achievement of the company bottom line and profitability goals
• Implementing the company strategy on sales, marketing and distribution levels
• Monitoring partners' performance (Alnahdi, Aldawa, Cigalah, Tamer & Zimmo)
• Market survey on competitors' performance
• Pricing analysis and positioning
• Execute the visibility and availability
• Controlling partners' stocks and making sure of having healthy stocks
• Working closely with partner to achieve the annual turnovers
• Implementing the marketing activities and trade marketing strategy
• Achieving the company goals on sales, marketing and coverage levels
• In charge of a turnover of over SR 120 million.
• Leading a kingdom-wide a team of 92 (Area Sales Managers, Sales Supervisors, Salesmen, Merchandisers, Van Salesmen & Promoters) in all K.S.A regions
• Covering all trade channels, (Pharmacies, Wholesale, Supermarkets, Groceries, Beauty shops)
• Enhancing the brand's awareness and market share through mainly BTL & ATL activities, new innovations from suppliers that match the market needs and by focusing on new openings.
• Market survey monitoring on competitors' performance to update the competitors' new launches, innovations, pricing, trade promotions and activities in different trade channels through an accurate market survey study and analysis.
• Pricing analysis and positioning
• Execute the visibility and availability
• Controlling stocks and ensuring of having healthy stocks
• Creating a SWOT analysis for each brand on a quarterly basis to take the necessary actions against the threats and weaknesseses, gain the opportunities and enhance the strengths.
• Working closely with suppliers to achieve the annual turnover and objectives
• Dealing with all financial aspects of the company and the financial details with suppliers: budget planning, expenditures, sales costsing, trade offers and promotions cost to reach the targeted bottom line between both parties on a win-win basis
• Implementing the marketing activities and trade marketing strategies