Motivated Catering Manager with experience preparing, setting up and serving hot and cold counter food. Works with focus and attention to detail to maintain cleanliness, hygiene and quality standards. Collaborative team player skilled in engaging staff for productive catering operations. Aspiring Catering Manager with strong leadership and communication skills seeks opportunity to build upon food passion and knowledge. Creative and driven to achieve original, high-quality dining options. Calm and productive under pressure to meet demands of fast-paced kitchens. Dynamic professional with demonstrated success in developing and executing innovative marketing strategies to boost sales, while maintaining operational efficiency. Skilled in budget management to reduce costs and maximize profits. Passion for food preparation, providing quality products to customers.
Overview
15
15
years of professional experience
6
6
years of post-secondary education
Work history
Sales & marketing manager
Media & Marketing Hub
Lahore, Pakistan
02.2023 - 01.2024
Conducted progress meetings with clients to determine new requirements.
Established affiliate marketing initiatives to access new audiences, bringing in additional product sales.
Supported digital marketing teams to convert inquiries into valid purchase agreements.
Crafted high-impact presentations and business proposals for new and existing clients.
Calculated ROI to evaluate efficacy of marketing campaigns.
Exceeded sales and profitability goals by researching markets to identify and capitalise on unmet needs.
Created extensive training programmes to increase technical knowledge of products.
Directed sales and marketing initiatives, expanding market share to new segments.
Attended networking events to secure partnerships and grow professional networks.
Developed strategic marketing campaigns, increasing new lead generation and conversion.
Applied new tools and multi-channel approaches to generate demand for products and services.
Operated CRM software to manage sales activities, pipelines and teams.
Refined and implemented processes to amplify lead generation and qualification.
Followed up on sales leads by introducing new CRM software, increasing lead conversion.
Director Procurement & Supply Chain Management
Howdy
Lahore, Pakistan
11.2015 - 10.2022
Selected appropriate volume and mix for demand and supply to achieve production objectives.
Applied advanced negotiation skills to discuss contracts, policies and deadlines with suppliers and vendors.
Directed regional distribution network from purchasing through to reverse logistics and trade compliance.
Secured significant cost savings to areas of supplies, services and capital requirements when optimizing resource management.
Drove Key Performance Indicators (KPI)s and continuous improvements throughout logistics and supplier operations.
Planned, coordinated, and executed catering events, ranging from intimate gatherings to large corporate functions, with focus on delivering high-quality service.
Established and maintained strong client relationships, ensuring customer satisfaction and repeat business.
Developed and managed budgets, controlled costs, and optimized profitability.
Oversaw menu development, food preparation, and presentation, consistently maintaining high standards of quality.
Negotiated contracts with suppliers and vendors, ensuring timely and cost-effective procurement of ingredients and equipment.
Supervised almost 500 plus staff members tasked with materials handling, planning and purchasing.
Enforced high standards of product quality, trade compliance and warehousing for timely delivery.
Challenged teams to achieve high-performance within distribution network to meet inventory targets.
Championed standard manufacturing system procedures and processes to maintain safe and compliant working environment.
Oversaw multiple supply chain functions to facilitate business operations, including warehouse and logistics management.
Owned S&OP process by planning demand, supply and logistics in line with organizational strategy.
Implemented change management strategies increase operational resilience and cope with fluctuating supply chain demand.
Owned S&OP process by planning demand, supply and logistics in line with organizational strategy.
Owned S&OP process by planning demand, supply and logistics in line with organisational strategy.
Monitored, analysed and reported freight and carrier management performance against set goals.
Customer Service Centre Manager
China Mobile Pakistan Limited
Islamabad, Pakistan
02.2014 - 10.2015
Planned staff schedule to meet customer needs whilst remaining under budget.
Implemented personal development programmers to enhance staff capabilities and satisfaction.
Delivered feedback constructively to enhance staff performance.
Reviewed processes and practices regularly to achieve business goals.
Analyzed statistics and KPIs to identify potential service improvements.
Controlled resources and utilized assets to achieve service and sales targets.
Recruited customer service team members and mentored in company policies and best practices.
Advised management of customer service trends, creating proactive strategies to maintain best practices.
Worked closely with finance team to manage sales revenue reporting and accruals.
Maintain proper administration & discipline in all customer services management of Quality Services.
Responsible for providing experience of 4G services to walk-in customers.
Management & achievement of MBB and handsets sales targets.
Responsible for handling and security of complete MBB/Handset stock, testing devices and company assets.
Take accurate measures to improve quality services at front end.
Management of quality services benchmark (FCR, Quiz, Mystery Shopping).
To build customer relationship.
Management and control of CSC operational expenditures.
Responsible for CSC Profitability and profit generation.
Management of CSC Strategic planning
Take accurate measure against feedback from customers.
Ensure complaints are handled within given time frame with strong follow up focus on customer retention.
Constantly look for innovative ways of improving customer services staff performance and motivation.
Conduct periodic meeting with Regional CSC Manager to provide performance with suggestions for improvement.
Focus on employee retention and development.
Documented department data and compiled accurate reports.
Executive Credit & Support Services
Zong China Mobile Limited
Islamabad, Pakistan
04.2013 - 02.2014
Prepared documentation on loan repayment feasibility.
Prompted customers with overdue payments to avoid penalties.
Devised credit and repayment plans for secure finance management.
Maintained impeccable records of payments and documentation of transactions.
Perform physical verification visits to ensure genuinely/ ingenuity of Corporate Clients.
Determine eligibility of client for service/ connections to ensure high company profitability in terms of revenue.
Responsible to maintain bad debts within assigned targets by making recovery calls, visit to corporate accounts
Junior Executive Credit & Collection
China Pakistan Mobile Limited
Lahore, Pakistan
04.2009 - 03.2013
Chased clients to procure payments in line with agreed terms and conditions.
Managed [Number] customer accounts, encouraging early settlement of any outstanding payments..
Negotiated terms and conditions, payment plans and settlements.
Created pivot tables and VLOOKUPS in Excel.
To entertain, perform timely credit management actions on emails/ calls
Ensure discounts and waivers should be entered timely
Support to regional supervisor C&C in different assigned tasks
Granting of security waiver approval after compliance of credit policy and PTA regulations.
Set Credit Limits depending upon the security deposit, usage, access and the category assigned to the customer.
Informed new customers on up-to-date credit terms and conditions.
Education
Bachelor of Commerce - Business Management
Hailey College of Commerce
Pakistan
02.1997 - 05.1999
Foundation degree - Business & Relation Management
Punjab College of Commerce
Pakistan
04.1995 - 05.1997
Master of Business Administration - Business Administration
Punjab University
Pakistn
08.1999 - 05.2001
Skills
Event planning proficiency
Menu design expert
Physical resource management
Production reporting
Supply negotiation
Logistical planning
Strategic research
Performance improvement
End-of-day reconciliation
Food service background
Business operations expertise
Operations management
Marketing and advertising
Natural leader
Results-orientated
Recipes and menu planning
Waste reduction
Food plating and presentation
Sales projection
Lead generation techniques
Margin management
Salesforce reporting
Pricing negotiation
Advertising strategy
Affiliate marketing
Demand generation marketing
Brand-building strategies
Commercial sales
Market and competitive analysis
Sales goal attainment
Partnership marketing
Presentations and proposals
Account management
Languages
English
Fluent
Urdu
Native
Timeline
Sales & marketing manager
Media & Marketing Hub
02.2023 - 01.2024
Director Procurement & Supply Chain Management
Howdy
11.2015 - 10.2022
Customer Service Centre Manager
China Mobile Pakistan Limited
02.2014 - 10.2015
Executive Credit & Support Services
Zong China Mobile Limited
04.2013 - 02.2014
Junior Executive Credit & Collection
China Pakistan Mobile Limited
04.2009 - 03.2013
Master of Business Administration - Business Administration
Punjab University
08.1999 - 05.2001
Bachelor of Commerce - Business Management
Hailey College of Commerce
02.1997 - 05.1999
Foundation degree - Business & Relation Management