SARA BINHAMAD
Jeddah,Saudi Arabia
Summary
Dynamic HR leader with 16+ years of experience specializing in HR strategy, change management, employee engagement, performance management, and employer branding. Proven ability to drive organizational transformation, optimize HR processes, and foster high-performance cultures. Successfully led Great Place to Work certification, increased employee engagement through data-driven initiatives, and enhanced performance management frameworks to achieve 99% participation. Passionate about creating employee-centric workplaces that align HR excellence with business goals.
Overview
17
17
years of professional experience
4029
4029
years of post-secondary education
Work History
Country Organization Development Manager
Ghassan Alsulaiman Furniture Co
01.2022 - 02.2025
- Spearheaded employee engagement initiatives, increasing coworker participation across Saudi Arabia and Bahrain through annual events and engagement programs
- Introduced a financial well-being program, enabling coworkers to manage expenses effectively
- Enhanced performance management processes, achieving 99% participation and aligning goal-setting with business objectives
- Led the Voice Engagement Survey, securing 94% participation and developing tailored store-level action plans
- Revamped the reward & recognition programs to drive motivation and retention
- Promoted health and wellness initiatives, improving employee well-being and workplace satisfaction
- Built and executed the employer branding strategy, securing Great Place to Work certification and strengthening the organization’s reputation
Senior Associate, Change Management
International Islamic Trade Finance Corporation (ITFC) – Islamic Development Bank Group
01.2021 - 01.2022
- Designed and implemented change management strategies, supporting business transformation initiatives
- Led the Great Place to Work initiative, achieving 91% employee participation and driving engagement
- Organized and managed annual engagement events and employee recognition programs to foster a positive workplace culture
Senior Associate, People Development
International Islamic Trade Finance Corporation (ITFC) – Islamic Development Bank Group
01.2019 - 01.2020
- Developed and delivered the People Development roadmap, enhancing engagement through learning initiatives and company-wide events
- Improved new hire retention by launching a structured onboarding program
- Revamped the Reward & Recognition program, integrating wellness and entertainment competitions to boost engagement
Senior Associate, Learning & Development
International Islamic Trade Finance Corporation (ITFC) – Islamic Development Bank Group
01.2016 - 01.2018
- Established a continuous learning culture, ensuring training programs aligned with ITFC’s strategic goals
- Implemented the Lumesse Performance Management System, successfully training 100+ employees on SMART KPIs and goal-setting
HR Officer, Employee Relations
International Islamic Trade Finance Corporation (ITFC) – Islamic Development Bank Group
01.2008 - 01.2015
- Managed core HR functions, fostering a high-performance, employee-centric culture
- Led the SAP-HR project, ensuring smooth implementation with minimal errors
- Oversaw end-to-end employee relations, enhancing workplace satisfaction and compliance with HR policies
Education
CIPD Intermediate Diploma - HR Management
AVADO
Bachelor - Business Administration, Marketing Management
King Abdulaziz University
Skills
- HR Strategy & Change Management
- Performance & Talent Management
- Employee Engagement & Well-being
- Employer Branding & EVP Strategy
- Learning & Development (L&D)
- Workforce Planning & HR Policy Development
- Compensation, Rewards & Recognition
- HR Technology & SAP HR Systems
- Event & Project Management
- Employee Relations & Workplace Culture
- Leadership & People Management
- Negotiation & Communication Skills
- Resilience under pressure
Languages
Arabic
Native
English
Advanced (C1)
Professional Certificates and Courses
- Change Management Certificate, 2021
- Certified Practitioner Coach, 2019
- International BIRKMAN Consultant, 2019
- Certified Human Resource Manager, 2016
- SAP Management & Administration, 2010
- SAP Management & Administration, 2012
- Competency-Based Interview Workshop, 2011
Personal Information
Nationality: Saudi
Timeline
Country Organization Development Manager
Ghassan Alsulaiman Furniture Co
01.2022 - 02.2025
Senior Associate, Change Management
International Islamic Trade Finance Corporation (ITFC) – Islamic Development Bank Group
01.2021 - 01.2022
Senior Associate, People Development
International Islamic Trade Finance Corporation (ITFC) – Islamic Development Bank Group
01.2019 - 01.2020
Senior Associate, Learning & Development
International Islamic Trade Finance Corporation (ITFC) – Islamic Development Bank Group
01.2016 - 01.2018
HR Officer, Employee Relations
International Islamic Trade Finance Corporation (ITFC) – Islamic Development Bank Group
01.2008 - 01.2015
CIPD Intermediate Diploma - HR Management
AVADO
Bachelor - Business Administration, Marketing Management
King Abdulaziz University
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