Shahad Al-Khoryef
Riyadh
Summary
Friendly and organised team player with keen eye for new PR trends. Experienced at supervising marketing content production to consistently met campaign targets. Uses strong written communication to produce successful in-house articles, case studies and annual reports.
Overview
5
5
years of professional experience
Work history
Marketing specialist
Saudi Authority for Industrial Cities and Technolo
Riyadh
05.2023 - Current
- Organised marketing plans and programmes to best support business growth and development.
- Crafted campaigns using market understanding, consumer analysis, and advertising psychology.
- Built public relations strategies for broadened advertising scope.
- Commissioned public opinion research, analysed findings and used insight to inform promotional campaign strategy.
- Developed promotional tools and systems to standardise PR approaches and messaging.
- Analysed internal factors impacting public profile and messaging and implemented improvements.
- Partnered with advertising teams to develop branded messaging.
Content Writer
Freelance
07.2019 - Current
- Drafted product descriptions and blogs for clients.
- Produced engaging headlines to capture target audience.
- Wrote engaging, entertaining and informative media scripts for different uses.
Trainer
CGC
12.2022 - 03.2023
- Conducted market research to guide organisational strategy and decision-making.
- Increased brand recognition within niche using evidence-based marketing practices.
- Forged partnerships with other service providers to boost signposting capabilities and diversify services.
- Collaborated with writing team and content manager to develop strategic content.
- Produced high quality, impactful content to strict deadlines, consistently meeting brand standards.
- Produced engaging headlines to capture target audience.
- Networked with media and PR professionals to build campaign reach.
- Maximised media coverage through tactical planning and communications.
Graphic Designer
Freelance
Riyadh
07.2018 - 04.2023
- Executed all aspects of design from concept to delivery while following branding and style guidelines.
- Maintained up-to-date knowledge in new tools, technologies and best practices to ensure work stayed current and innovative.
Education
Bachelor of Arts - Mass Communication - Public Relations
Skills
- Crisis management
- Communications strategies
- SEO
- Copywriting
- Digital marketing
- Adobe Suite
- Market research expertise
- Content editing
- Media contacts management
- Reputation management
Timeline
Marketing specialist - Saudi Authority for Industrial Cities and Technolo
05.2023 - Current
Trainer - CGC
12.2022 - 03.2023
Content Writer - Freelance
07.2019 - Current
Graphic Designer - Freelance
07.2018 - 04.2023
King Saud University - Bachelor of Arts, Mass Communication - Public Relations
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